Blog

  1. 6 essential typography do's and don'ts for your print design

    6 essential typography do's and don'ts for your print design

    Recently we shared a couple of articles on colour in print design; how to use colour symbolism and colour combinations for more effective print marketing.

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  2. Making Your Print Collateral Work For You in 2020

    Making Your Print Collateral Work For You in 2020

    ‘Print marketing is dead’ - that’s the general consensus amongst marketing pundits and commentators.

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  3. Hot stamp foiling vs digital foiling: what’s the difference?

    Hot stamp foiling vs digital foiling: what’s the difference?

    Have you ever wondered how some business cards, flyers and product packaging boxes feature metallic, shiny logos and text? That’s foil stamping, also known as foiling; a subtle but beautiful way to enhance printed designs.

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  4. Choosing the Right Colours for Your Print Marketing - Part 2: Colour Schemes and Combinations

    Choosing the Right Colours for Your Print Marketing - Part 2: Colour Schemes and Combinations

    Last time on the Better Printing blog, we talked about the different colours and their various associations and connotations. This week, we’ll be going through the different ways you can combine colours in your print artwork design - as well as some of the more common colour combinations and their own connotations….

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  5. Choosing the Right Colours for Your Print Marketing - Part 1: Colour Symbolism

    Choosing the Right Colours for Your Print Marketing - Part 1: Colour Symbolism

    Whether you’re a complete novice to Photoshop, or you’ve already created a few pieces of artwork for your printed marketing materials, it always helps to brush up on your design skills to make the most from your printing investment.

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  6. 4 spooky offline marketing ideas for your Halloween campaign

    4 spooky offline marketing ideas for your Halloween campaign

    It’s almost that time of year again - the time where we celebrate all things spooky, scary and creepy. But the holiday of Halloween isn’t just an excuse for trick and treating - it also represents a unique opportunity to reach new customers and boost your sales numbers.

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  7. Die cutting vs digital cutting: which one is right for your print?

    Die cutting vs digital cutting: which one is right for your print?

    If you’re looking to make your marketing materials a little more engaging, a custom shape goes a long way.

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  8. 5 storefront display solutions to get more customers through the door

    5 storefront display solutions to get more customers through the door

    It’s not easy owning a physical store in the increasingly online retail landscape of 2019. With footfall numbers in decline across the UK high street, how can your business entice more customers through the door?

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  9. Folder Printing - 5 reasons why it’s one smart business investment

    Folder Printing - 5 reasons why it’s one smart business investment

    Versatile, cost-effective and high-impact; no matter what industry you’re in, presentation folders offer the perfect print marketing companion. But what makes them so special for shouting about your business? Here’s our top 5….

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  10. A brief guide to print proofs: which proof do you need for your artwork design?

    A brief guide to print proofs: which proof do you need for your artwork design?

    PDF proof? Hard copy proofs? Wet copy proofs? What’s the difference? And what is a print proof, anyway?

    Here’s our quick guide to proofs; and which type you should be using for your print artwork....

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  11. A guide to printer's marks: crop marks, cutter guides, bleed and safety margins explained

    A guide to printer's marks: crop marks, cutter guides, bleed and safety margins explained

    Struggling with getting your artwork print-ready? Perhaps you’ve heard some of the lingo - crop marks, cutter guides, bleed and safety margins - but you’re not sure what they mean? Don’t worry; they’re not as complex as they sound. Here’s a quick guide to each term...

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  12. Photoshop, Illustrator or InDesign - which should I use for my artwork design?

    Photoshop, Illustrator or InDesign - which should I use for my artwork design?

    Photoshop, Illustrator and InDesign; what’s the difference? If you’re creating print assets for your business for the first time, it can be tricky to work out which program you should be using to create your artwork. Let’s clear up some of the confusion…

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  13. 8 great tips for managing your print order costs

    8 great tips for managing your print order costs

    Is your marketing budget looking a little thin on the ground? If you need help managing the costs for your next print run, there’s a number of ways you can keep the cost low without compromising your print quality.

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  14. Organisers and vendors - get festival-ready with this handy checklist of print items

    Organisers and vendors - get festival-ready with this handy checklist of print items

    The UK’s festival season is already upon us, with thousands of festival fans flocking to events across the country.
    Isle of Wight, Glastonbury, Reading and Leeds, download, wireless and lattitude are just some of the major ones on an ever expanding list.

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  15. Boost your restaurant’s dining experience & marketing with these 5 menu types

    Boost your restaurant’s dining experience & marketing with these 5 menu types

    Whether you’re running a Michelin-starred haute cuisine establishment, a country pub or a fast-food joint, no dining experience is complete without menus.

    But what form should your menu take? There’s a huge variety of ways to present your restaurant’s offering - and some of them can serve as valuable tools for promoting your business, establishing your brand and improving the customer experience.

    Not every menu type will fit with your particular restaurant brand, of course; but hopefully these four print ideas (and one digital method) will provide some useful inspiration...

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  16. Saddle stitched, perfect bound or wiro bound - which book binding is best?

    Saddle stitched, perfect bound or wiro bound - which book binding is best?

    Not sure which type of booklet is right for your project? Let’s take a closer look at book binding methods - how they’re made, the benefits each type offers, and the things you’ll need to consider before you order a whole print run of them!

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  17. Building the perfect press kit

    Building the perfect press kit

    Whether you’re launching a brand new product, hosting a special commercial event or you’re simply looking to get your brand in front of more potential customers, a press kit is often the key to generating more media exposure for your business.

    Also known as media kits or press packets, these handy tools essentially help you gain PR coverage from journalists, reporters, bloggers and the like by supplying them with everything they need to write their story piece; news, company information, images, resources and more.

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  18. Proofing: Are you ready to pass go?

    Proofing: Are you ready to pass go?

    Proofing in print

    Are you ready to pass go?

    I am sure many of you won’t be surprised to hear us say that proofing is perhaps the most important stage in the print production process. A proof is the final check point before you pass Go and collect 200.

    It’s a sample of your finished product and your last chance to avoid any nasty surprises. Trust us, there’s nothing worse than opening your delivery of your perfect product brochure and realising you spelt it ‘you’re’ not ‘your’. Whoops.

    So get out your fine-tooth comb and check your proof thoroughly for grammatical errors, typos and layout mistakes. Remember, once a proof is approved it’s game over; any mistakes will be there to stay and only a costly reprint can save you.

    Here’s a little guide to the 3 main types of proofs to help you understand the ins and outs of the proofing process.

    Proof reading and checking printed materials

    PDF Proof:

    A ripped PDF proof is the best way to ensure any mistakes in the content or layout of your product are discovered and corrected before moving to the print production process.

    At Better Printing we’re dedicated to creating print to be proud off. That’s why we offer a free proofing service- sending you a PDF proof absolutely free with every order.

    There are limitations with PDF proofs however, particularly when it comes to accurately matching colour reproduction. On a monitor colour is calibrated in RGB- shades of red, green and blue are mixed to create colour images. Whereas lithographic print presses use a CMYK colour management system. Artwork viewed in PDF form must be converted to CMYK when printed; the colours may thus be altered and the finished result will look different. Furthermore the lighting conditions in a room where the monitor is may also have an impact on how the colours appear on screen.

    So when checking your PDF proof for the final time be aware that colour reproduction may change when you receive your final product.


    Hard Copy:

    Most printers, including Better Printing, will also create a Hard Copy proof for you on request. With a hard copy proof we digitally print a mock up of your finished product.The proof is colour calibrated and printed on silk paper using an inkjet printer to give you a clearer idea of the end product.

    When printing on our Litho presses we create a press calibrated digital proof. If printing on our digital presses, we can create you an exact print on your chosen paper stocks. However if your product is to be printed litho on a different substrate, for example uncoated stock, there will still be differences in the colour reproduction.


    Wet Proof:

    A wet proof is an exact version of your finished product. We print your product on the same print press and substrate with any finishing options you may have ordered. The colour reproduction is therefore 100% accurate.

    The only limitation with a wet proof is that it’s very expensive as the printing plates have to be created. Therefore we would only recommend ordering a wet proof for high profile, high quantity orders.


    If you have any questions or need advice remember at Better Printing we’re always here to help. Just call us on 02380 878037 or email info@betterprinting.co.uk and one of our friendly team will be glad to help.

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  19. What are Mesh Banners? 4 Big Advantages

    What are Mesh Banners? 4 Big Advantages

    If you’ve been browsing our range of outdoor banners, you might be wondering about our mesh PVC options. As the name suggests, mesh banners are printed on PVC material with rows of tiny holes in it - but what’s the advantage of mesh over a solid sheet of PVC?

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  20. 3 off-the-wall marketing ideas for variable data printing

    3 off-the-wall marketing ideas for variable data printing

    If you’re after a way to make your promotional materials feel more special, or you’re planning a more dynamic direct marketing campaign, variable data printing is your ideal solution. But what exactly is it? And how can you take advantage of VDP to create memorable, out-of-the-box advertising for your business?

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