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  1. How to show your customers you love them on Valentine's Day

    Love is in the air once again - and now’s the perfect time to show your regular customers how special they are to you.

    All joking aside, it’s important to reward the loyalty of your customer base. After all, it’s more expensive to acquire a new customer than it is to retain an existing one.

    And if you go out of your way to make customers feel valued and special, they’ll be more inclined to give you repeat business and recommend your company to their friends and family.

    Here are three ideas for showing your affection for your customers on Valentine’s Day!

    Send them a Valentine’s card

    Printed valentines Card

    Let’s start with the classic way to celebrate Valentine’s Day. Customers will appreciate the novelty of receiving their own personally addressed greetings card through the door - especially if you use variable data printing to add a custom message to each one in your print run.

    There’s no need to go overboard with a sappy message - just tell your customers that you appreciate their business.

    (And with Better Printing, you can even rely on us to send out each card to each of your individual customers via nationwide and international courier.

    Give them an exclusive offer or discount

    Valentines Day Promo Flyer

    One way to make customers feel special is to give them access to an offer they can’t get anywhere else.

    Why not place an exclusive voucher code inside your card so customers can get a discount in-store or online? You can also make each card’s code unique via variable printing and give every customer in your mailing list their own personalised offer.

    Your offer could even be themed around Valentine’s Day itself. Perhaps your discount could be a two-for-one deal, or money off a product in your range that couples might enjoy together. (Hey, get your minds out of the gutter!)

    Invite them out on a ‘date’

    Printed Invitation

    Okay, it won’t be an actual date - but sending your best customers an invitation. to an exclusive event or opportunity is a quirky reward that’ll definitely get people talking about your brand.

    It’s also a great way to humanise an ecommerce or online-only business; bringing the experience of being a customer into the ‘real’ world.

    What should your ‘date night’ entail? Well, you could invite your most loyal customers to try out your new products/services earlier than anyone else, or partner up with other local businesses and give your customers tickets to a special corporate hospitality event.

    (For example, you could start a romance with a local independent cinema and whisk your customers away on an intimate couples’ movie night.)

    Or what about an event your single customers can enjoy? Perhaps you can play Cupid and host a group social night for lonely hearts to meet one another.

    Hosting events is an investment, of course - but it can be a powerful means of rewarding loyalty and earning some positive word-of-mouth advertising while you’re at it.

    How will you be rewarding your customers for their loyalty this Valentine’s Day? Share your ideas in the comments below!

    Continus Reading »
  2. 3 Print Design Cliches to Avoid

    Did you know the word ‘cliché’ itself actually comes from the printing industry?

    Nor did we until fairly recently! Apparently the word refers to the metal plate used by early printers to economically reproduce identical copies of the same text (which was also known as a ‘stereotype’ - that’s where that word comes from, too!)

    Why was this plate called a ‘cliché’? One method of manufacturing these plates was to press wooden type blocks into molten metal - this would make a distinctive sound which gained the onomatopoeic name ‘cliché’. (Just in case you’re unfamiliar, an onomatopoeic word is a word which sounds like the thing it’s describing - like ‘meow’ for a cat’s call, or ‘fizz’ for the bubbles of a soft drink.)

    This daft factoid got us thinking about clichés in general - particularly the ones we see from time to time in the designs we print. Here are our top 3 design clichés - and how to avoid them in your own print artwork!

    What’s wrong with design clichés?

    Design elements are simply tools for creating artwork, and no particular design is objectively worse than another. Design tropes can often come in handy, particularly as a starting point to guide the creative process.

    The trouble comes when particular design choices become widely used to the point of oversaturation; they lose their original meaning and become boring to look at.

    Using clichéd graphic design in your own promotional materials won’t help you stand out from your competitors, and can often make your organisation look cheap, amateurish and not to be trusted.

    Here’s three design clichés you should run a mile from...

    example of overused fonts

    Ask any graphic designer to tell you their least favourite font, and they’ll probably answer ‘Comic Sans’.

    If you’re unfamiliar, it’s a fun, ‘cartoony’ typeface which vaguely resembles childrens’ handwriting. It often shows up on teaching materials and other documents produced for kids. (It’s also said that dyslexic readers find Comic Sans text easier to read, although the jury’s still out on this.)

    And it’s not the only font with an image problem - other widely-derided fonts include:
    • Papyrus - a font designed to emulate ancient Egyptian calligraphy; now used for everything from cafe signs to the logo of the movie Avatar
    • Arial - a bold, clean ‘neo-grotesque’ typeface, thats essentially a copy of the superior Helvtica that pops up a lot in company logos and Business Cards - something we’ll be talking about more very shortly...
    • Lobster - a relatively new modern calligraphy font which is just starting to drive graphic designers nuts with its overuse

    Remember, none of these fonts are objectively bad, and there’s nothing to say you can’t use them in your own promotional materials. Just make sure your font choices are appropriate for the situation - and keep in mind that a more original font will help you stand out from the crowd.

    Generic logo example

    Generic logos

    This is more of a branding issue than a print design problem - hopefully you’ve already secured a great logo design long before you’ve started considering your print literature - but it’s still a common design pitfall to avoid.

    Your logo is a key part of your company identity. it’s usually the first thing your potential customers will see, so it needs to represent who you are, what you can offer them and what makes your organisation unique.

    So why do so many companies choose logos that look the same as any other? The world of logo design has its own set of clichés, particularly when it comes to B2B organisations:

    • Lightbulbs - ironically often used to signify original ideas and innovation - but overused to the point of attracting ridicule
    • Globes - often used by companies who deliver a wide-reaching international service, especially those in distribution and forwarding
    • Industry-specific designs - many different business types have their own design clichés - for example, how many car dealerships and garages have you seen that use a stylised car for their logo?

    To avoid committing the same mistakes with your own logo, start by researching the company logos of competitors in your industry. Which objects and design features are cropping up again and again? Which competitors are doing something a little different with their logo designs?



    photoshop faux pas

    Last for this list, let’s talk about the dreaded effects that plague every beginner Photoshop project - the bevel and drop shadow effects

    Both are commonly used for similar purposes making two-dimensional text and images appear as 3D objects. Applying a drop shadow gives the impression that the text or image is ‘floating’ above the surface of the page, while the bevel effect creates the illusion that the object has bevelled edges.

    Sounds good, right? Everyone wants their print marketing to jump out at readers - so why not use these effects in your own design?

    The trouble is, drop shadows and bevels are not only overused, but also often overcooked - the effects are applied to starkly, resulting in ugly designs which don’t convincingly convey the 3D illusion. Blurry shadows can often make text more uncomfortable to read too; especially if the text colour isn’t sufficiently brighter than the shadow underneath.

    It’s best to avoid the two effects altogether if you want a professional, original design - but if they’re used sparingly and creatively, they can sometimes provide subtle contrast to bring out text, icons and other design elements.

    And that’s our three print design clichés to avoid! Which design clichés drive you up the wall? Let us know in the comments below.

    Continus Reading »
  3. Saddle stitched, perfect bound or wiro bound - which book binding is best?

    Not sure which type of booklet is right for your project? Let’s take a closer look at book binding methods - how they’re made, the benefits each type offers, and the things you’ll need to consider before you order a whole print run of them!

    What’s saddle stitch binding?

    Booklet with saddle stitch finish

    Saddle stitch binding is essentially the same as stapling. Each leaf of the booklet is folded in half to create four pages, then placed over a triangular metal frame (like a saddle on the back of a horse) and stacked one on top of another. The middlemost pages sit at the bottom of the nested stack, while the front and back covers sit at the very top. Once all the pages have been nested, they’re ‘stitched’ together using short lengths of metal wire, which are threaded through all the pages at the spine. The fastened booklets are then further pressed to help them stay folded and flat when closed.

    Advantages of saddle stitch binding

    • Affordable quality. Saddle stitching is a more cost-effective alternative to perfect binding, but retains a similar level of presentation quality (particularly for smaller, limited-use publications such as reports and event programmes). It’s also relatively quick and easy to produce - which makes it ideal for last-minute, fast-turnaround orders.

    Ability to lay flat. The spine of a perfect bound book will put up some resistance to staying open, and heavier books can sometimes fall shut by themselves - which can be a nuisance for recipe books, instruction manuals and other publications where the reader will need their hands. A saddle stitched book will generally be less susceptible to this problem (although it won’t lay quite as flat as a wiro bound book).

    Things to consider with saddle stitch binding

    Limited page counts. Since each leaf forms four pages, every saddle stitched booklet can only contain pages in multiples of four. Also, booklets with more than 48 pages (depending on paper thickness) will tend to pop open slightly instead of lying flat.

    Paper creep. Each leaf of your booklet will naturally protrude slightly from the leaf it’s nested within. This is usually only an issue for booklets with thicker paper stocks and/or higher page counts, and can be fixed by trimming to outer edges of the booklet after assembly - but the artwork design of your pages might need to be adjusted to prevent print elements drifting to the outer edge of the booklet (and potentially getting trimmed off).

    What’s perfect binding?

    Brochure with Perfect Bound finish

    In a nutshell, perfect bound booklets are glued together rather than stitched together, with two pages to each leaf rather than four. The booklet’s leaves are placed in a simple vertical stack and glue is placed along the left edge of the stack; the stack is then nested inside the booklet cover so that the glued edge fastens to the spine of the cover. Finally, the three outer edges of the book are trimmed to ensure a seamless finish.

    Advantages of perfect binding

    • More professional appearance. Every page of a finished perfect bound book has the same dimensions and won’t suffer from the page creep problems that saddle stitching can bring. It also generally looks and feels more like a premium publication than other binding methods.

    • Larger page counts. With better durability and no bulky folded spine to worry about, perfect bound booklets can store a lot more pages - up to 144, depending on paper thickness!

    • Extra cover printing space. Out of the three bookbinding methods listed here, perfect binding is the only one which gives you the space to print the name of your publication on the spine - so your booklet is still identifiable in a shelf or stack of other publications.

    Things to consider with perfect binding

    • Inability to lay flat. As we covered earlier, perfect bound books prefer to stay shut and won’t lay flat on a table or stand - which makes them less ideal for presentational and instructional publications.

    • Less economical. Perfect binding is a good choice for publications which are intended for multiple readings; but for items with a shorter shelf life and smaller page counts, it’s more affordable to go with saddle stitching instead.

    What’s wiro binding?

    Booklet with wiro bound finish

    With wiro binding, each leaf is hole-punched and threaded onto an open wire coil which forms the book’s spine. Once all the pages have been placed onto the coil, the wire is bent to close the loop and keep the pages securely fastened to the spine.

    Advantages of wiro binding

    • A more versatile spine. Wiro bound books lay flat with no resistance whatsoever, and since each page can move almost a full 360 degrees around the wire loop, you can simply open the book to the one page you’re using and fold the other half of the book under itself. This makes wiro binding ideal for notebooks and journals - they’re easier to use on the move and take up less space on a desk compared to other binding methods.

    • Even larger page counts. Theoretically, the wiro binding method offers almost unlimited page counts - the bigger the circumference of the wire loop, the more pages the booklet can accommodate.

    Concerns for wiro binding

    Less professional appearance. Wiro bound books are highly practical; but if you’re looking to print marketing publications to deliver to prospective clients, a saddle stitched or perfect bound booklet is more visually appealing.

    Fragility. It’s a lot easier for pages to get torn out of a wiro booklet, particularly with thinner paper stocks. This can be very handy for notebooks and calendars, but it’s obviously less desirable for most other booklet applications. The wire spine can also become bent or crushed, particularly if stored with other wiro bound books in a stack.

    Margin space. The inner margins of your pages will need to be punched with holes to fit onto the wire spine - so be sure to leave a bit of extra space when designing your page and cover artwork!

    Still not sure?

    Now you know all about the types of book binding on offer at Better Printing; and you’ve probably already picked out the method you want to use for your next print run.

    But if you still need help deciding, Better Printing can provide expert guidance on the right booklet type to match your publication needs. Call us on 023 8087 8037 to speak to our friendly team!

    Continus Reading »
  4. 4 essential print collateral items for the 2019 trade show season

    We’re about halfway through winter; which means the season for industry conferences, exhibitions and trade shows is almost upon us. And as always, it promises to be the perfect opportunity to get your brand out there, and connect with exciting new partners and opportunities.

    But is your business ready for the show floor? Whatever line of work you’re in, it’s important that your booth design and handout materials reflect the business you are today, and the goals you have for the new year.

    Here’s 4 essential items for your trade show presence in 2019 - and our tips for making the most of your print collateral investment.

    Display Banners

    The display graphics of your booth are arguably the most important thing to get right about your trade show presence. You’re competing with hundreds (if not thousands) of other show vendors, so your booth needs to command the attention of exhibition attendees - even from a distance. It’s a good idea to have a range of display banners of various different sizes. For example, you might choose to place a large banner along the back of your booth, and surround it with smaller roller banner units on each side. Not only does this give you more options for customising your brand’s presentation and increasing your booth’s visual impact; it also gives you the flexibility to adjust your display to different exhibitions. For example, if you’re cramped for floor space, you could simply bring a couple of roller banners with you. Alternatively, if you have a lot of room in your booth area, bringing along larger banners can help you take maximum advantage of the space you have available.

    Catalogues

    A high-quality catalogue isn’t just a showcase of the products/services you have to offer - it also serves as an indicator that you’re a well-established, successful and professional company that attendees can trust with their money. Your choice of paper stock for your catalogues can actually play a big part in how your brand is perceived by attendees. Remember, the higher the GSM of a paper stock, the thicker and more sturdy the paper will be - consumers tend to associate these higher GSM grades with luxury and quality. Likewise, adding gloss lamination to your catalogue prints will give them a shiny, smooth finish which readers will often perceived as lavish and luxurious. (Alternatively, picking a matt finish for your catalogues can be useful for positioning yourself as a no-nonsense or eco-friendly brand.) And don’t forget to print twice as many catalogues as you think you’ll need - there’s nothing more embarrassing than having to turn booth visitors away empty-handed! Business cards - and business card dispensers Not everyone wants to carry around a small novel of a catalogue with them - particularly if they’re more interested in collaborating with you than buying from you, and/or they’re already carrying catalogues from other exhibitor booths. For these attendees, make sure you have some pocket-sized handouts ready to go; such as flyers, leaflets and business cards. It’s a good idea to have a card dispenser set up too, printed with a friendly ‘please take one’ message - that way, visitors who are too busy to stop and chat can still pick up your materials and find out what you’re all about.

    Business cards - and Business card dispensers

    Not everyone wants to carry around a small novel of a catalogue with them - particularly if they’re more interested in collaborating with you than buying from you, and/or they’re already carrying catalogues from other exhibitor booths. For these attendees, make sure you have some pocket-sized handouts ready to go; such as flyers, leaflets and business cards. It’s a good idea to have a card dispenser set up too, printed with a friendly ‘please take one’ message - that way, visitors who are too busy to stop and chat can still pick up your materials and find out what you’re all about.

    ‘Practical’ handouts

    A lot of exhibitor handouts will simply be filed away or dumped by attendees once they get back from your trade show. Once way to prevent your marketing materials ending up in the bin is to make them useful to your booth visitors - for example, giving them a desk calendar to help them manage their to-do list, or a pen pot to store their stationery in. Not only will attendees be more inclined to keep these around, but they’ll think of your company every time they use them - perfect for encouraging repeat business.

    And finally - a few general design tips…

    • Make sure your promotional materials communicate the message of your brand. Abstract and mysterious designs are good for grabbing attention, but if they don’t reveal who you are, what you can offer the consumer and what sets you apart from your competitors, attendees will just be left scratching their heads.

    • Set out your goals for your exhibition appearances, and let those goals inform the design of your print collateral. Are you looking to sign up X amount of new customers to your services? Bring X amount of new traffic to your website? Make sure your calls-to-action drive attendees to take the action you want

    • Don’t show up to exhibitions with the same old displays and print designs year after year - regular show attendees will just start passing over your booth in favour of new exhibitors. Your business (not to mention the market around you) is always changing, so make sure your booth reflects the company you are now - not who you were five years ago!

    Need custom-printed marketing collateral for your next conference or trade show? Get in touch with Better Printing on 023 8087 8037 to find out how we can help you!

    Continus Reading »
  5. Takeaway Menu Leaflets vs Restaurant Menus

    Many people think that takeaway menu leaflets and restaurant menus are the same thing, after all, they both have the selection of food available listed on them and they represent the menu, but what are the differences when it comes to takeaway menu leaflets and restaurant menus?

    Takeaway menu leaflets are ideal for putting through potential customers doors, it is best to put this on thin lightweight quality 130gsm silk paper as some will be thrown away and others will be pinned to boards or put away in drawers until they will be needed at a later date when a takeaway is desperately needed by the customer. You don’t want to or need to spend a small fortune on thick high-quality paper stock or jazzy paper shapes because you’ll need a high majority of takeaway menu leaflets to deliver all over your target location area.

    When it comes to restaurant menus these need to be made of highly quality strong 350gsm silk card as they will be used day in day out. Having your restaurant menu’s gloss or matt laminated is a great idea as it will make them easy to wipe-clean allowing for them to last much longer than a non-laminated restaurant menu. You will only need a few restaurant menus per table so much fewer will need to be ordered.

    It’s important to note that professional printing companies, like us here at Better Printing, will also offer bulk buy discounts on restaurant menus, takeaway menus and menu printing so the more menu leaflets and products you purchase from us, the lower you will pay for them. We have lots of amazing finishes available too!

    However, as we all know, it's first impressions that count so if you are looking at ordering restaurant menus why not consider our foamex signs to go outside the restaurant? We have a selection of high quality and fantastic looking foamex boards which work as the perfect introduction to your restaurant or takeaway.

    Our foamex signs are waterproof, weatherproof and highly durable so they will look as good as new for years to come, promoting your business in exactly the way you would want.

    Why not call us now to see how we can help you with your menu printing or foamex sign needs?

    Remember at Better Printing we’re always here to help. Just contact our friendly and helpful staff today on 023 8087 8037 or email: info@BetterPrinting.co.uk and they’ll be happy to answer any questions you have.

    Continus Reading »
  6. Be different. Inspire creativity. Get folding.

    This week at Better Printing it’s all about the Fold.

    There has been a recent rise in the number of brands using unique folded designs to ensure their print has a memorable impact. From Ikea’s pop up brochure to the Jeep’s gatefold leaflet, companies and advertisers alike are finally waking up to the power of folding.

    If you’ve been sat at your desk for the last few hours, desperately trying to think of a way to make your business brochure or leaflet stand out from the rest then it might be time to consider folding leaflets and folded brochures.

    What can folding do for you?
    A tangible product that your customer have to physically interact with is much more likely to leave a lasting impression on their mind. Adding an intricate fold takes this to the next level. The higher the level of customer engagement with your products there is, the higher your ROI is. So anything that encourages customer interaction is worth considering.

    Types of Folds
    Half fold, Tri-fold, Z-fold and Gate-fold there are lots of options out there and each one will add a unique twist to your average brochure or folder. So how do you know what options to choose from?

    Half-fold, Tri-fold, Z-fold, Gate-fold

    Half-fold: is simply a sheet folded in half down the centre. Simple? Yes, but with the right design elements, a half fold leaflet can be incredibly striking.


    Tri-Fold: a tri-fold is when a sheet is folded twice into thirds, so you have 6 different panels to work with. It is also sometimes known as a roll fold as both flaps are folded inwards over the centre panel to close the document.


    Z-fold: A Z-fold or concertina fold is similar to a tri-fold, in that the sheet is folded twice to create 6 panels. However, a z-fold leaflet folds back on itself to create a ‘z’ shape when standing upright. The benefit of a z-fold is that it can give you 2 front covers.


    Gatefold: with a gate fold the sheet of paper is folded twice with one large middle back panel and two smaller panels either side which are folded inwards to meet in the middle. So the leaflet or brochure is opened up like a gate or door.


    How can Better Printing help?
    Not only do we have a huge range of folded products, with leaflets, business cards, brochures, folders and more, we can also create bespoke designs. If you have something special in mind, like a brochure that folds into the shape of your logo, we can work with you to help you realise your design.

    Last-minute Tips
    Inspired to start creating your own folded print? Here’s some last minute advice to ensure your end result looks as good as you imagined.


    Cracking:
    If you’re using a solid coloured background for your product there is a risk of the colour cracking around the folds. We recommend applying a matt or gloss lamination to avoid this and ensure your products look professional.


    Creasing:
    when you’re using paper that’s 250gsm or higher the fibres at the edge of the fold can sometimes snap, damaging the colour and sometimes causing cracks. Another way to combat this is to crease the paper before folding, this stretches and weakens the fibres so they fold more easily and reduces the chances of cracking.

    If you’re worried about cracking please talk to one of our helpful team who can advise you how best to combat this, without impacting your design.

    Finally, a sample is your best friend! Getting the design right and the content in the correct order across different panels can be difficult with a product with multiple folds. A hard copy sample will help you identify any errors and give you time to make any changes before going to print. We also recommend you create two documents whilst designing, one for the front panels and one for the back panels, to help you avoid any confusion.

    Remember at Better Printing we’re always here to help. Just contact our friendly and helpful staff today on 023 8087 8037 or email: info@BetterPrinting.co.uk and they’ll be happy to answer any questions you have.

    Continus Reading »
  7. A brochure is a brochure, right?

    Wrong! This week we want to focus on how to make your brochure stand out from the rest.

    You’d be forgiven for thinking that once you’ve written the content, finalised your image choices and created a killer cover design, your work is done. Sorry to let you down and all, but these days everyone is going all out to make sure their brochure is the one you pick up. From large conglomerate companies to the smallest of start-ups, you need a brochure design that’s creative, unique and above all striking.

    Pahhh easy, no…?

    If like us, you sometimes struggle to get the creative juices flowing, then we have a few ideas to get you started. Here are our top tips to give your brochures the je ne sais quoi they need.

    Let’s Get Physical
    From the textured paper to intricate folding and complicated lamination designs, anything that makes your brochures feel different in your hands is gold. Why not design an origami style folding brochure? Or try our range of finishing and Spot UV options to create a truly striking looking and feeling brochure. Or if you want to invoke a playful yet sophisticated return to childhood, pop-ups will ensure your brochure sticks in customers’ memories. There are loads of options out there so don’t be afraid to explore some physicality.

    Navigation is Key
    If you’ve got a lot of information for your customers to read through and explore a contents page with colourful inbuilt tabs is both a stylish and convenient way to help customers navigate your brochure. With tabs customers jump to relevant sections without having to flick through pages, searching for the right page number. And anything that improves usability and makes things easier for your customers is a good thing.

    Insert here…
    With loose leaf inserts, you can really personalise your brochure to suit each customers’ needs and product preferences. Travel companies, for example, can edit their inserts to advertise the holidays and destinations most likely to appeal to each individual customer. The more personalised your advertising the more likely you are to see results.

    Unusual shapes
    You don’t have to stick to tradition square or rectangle shapes. What’s the point in all these technological advances if you don’t take advantage of them? With die-cut, you can create brochures in whatever shape you imagine. Why not try designing a brochure in the shape of your company logo or top selling product? Don’t be afraid to get creative with your shapes!

    Binding
    Interesting and creative binding techniques are yet another way to give your brochure that extra pizazz. The standard binding methods for brochures are perfect bound or saddle stitch. These are perfect if you’re going for a classic and sleek look. However if you want to try something a little different, creative binding is guaranteed to have an impact. Wiro-binding , using silk ribbon to tie your brochure pages together

    Stay aligned with your brand
    The most important aspect in successful brochure design is ensuring your business’ branding and values are reflected. Therefore, when it comes to designing your brochure, your branding needs to be at the forefront of your mind. If you’re funeral directors, a high colour, spot laminated brochure filled with images of laughing children, is probably not going to send the right message. If you think about your brand identity, the right feel, look and colour scheme should come to mind. So don’t go for an outlandish or in your face design just because you can.

    K.I.S.S
    Keep it simple, stupid! Above all your brochure has to be readable. So whilst we actively encourage your creativity to make sure you don’t compromise the functionality of your brochure.

    That’s all, for now, folks!

    If you need any more advice on what’s right for your brochure don’t hesitate to ask. At Better Printing, we’re always here to help. Just contact our friendly staff today on 023 8087 8037 or email: info@BetterPrinting.co.uk and they’ll be happy to help!


    Continus Reading »
  8. A brief history of lithographic printing

    history of lithographic

    This week we wanted to celebrate all things

    We’re firm believers in that old saying ‘how do you know where you’re going unless you know where you’re coming from?’ so we decided it was time to find out more about the history of lithographic printing.

    We dug out our history books, stuck on the kettle and settled in for some reading. The result? Our own little lithography timeline, enjoy!

    1795-98: It all begins with laundry.

    The star of our little story is Alois Senefelder, a well-regarded German playwright. Senefelder was struggling to make a living from his plays because creating copies was both a lengthy and expensive process. Then one day in 1795, his mother asked him to write a laundry list. Out of paper, he scribbled down the list on a limestone block using a grease pencil. He soon realised whatever he drew on the stone in the grease fluid would repel water whilst the stone would hold it. So by first wetting the stone and then applying ink, which stuck to the pre-applied grease, he could recreate an image again and again. Thus, lithographic printing was born.

    1817: The first litho press

    In 1817 took his experimenting to the next step, designing the very first litho press. The flatbed press automatically dampened and inked the plate, making the whole process much faster.

    Senefeder

    1837: Life in colour

    In 1837, Frenchman Godefroy Engelmann patented his method of colour printing, known as chromolithography. Using the lithographic method of printing, he created his images by inking the plates with different coloured inks (blue, magenta, cyan and black) and then applying these inks one after the other to the sheet substrate. By overlaying the different inks, Englemann was able to create a multi-tonal, colour image. This discovery marked a giant leap forward for modern day lithographic printing, and we still use this basic process today.

    1843 From flat to round presses.

    1843 saw the invention of the first lithographic rotary printing press, built by Richard March Hoe. With a rotary press the image is placed on a revolving metal cylinder instead of a flatbed, which made the printing process much faster.

    1871: The rise of the machines

    By 1871 the word was out. By this time in the U.S alone there were more than 450 hand operated litho presses in use. As the popularity of Senefeder’s legacy continued to grow, people continued to experiment with and improve the process.

    1880-1904: From Rotating to offset- Refining the process.

    Between 1880-1904 Robert Barclay invented and continually developed the first offset lithographic printing press. The popularity of the direct rotary press had been suffering for a while due to advances in letterpress printing. The main problem was the continual pressure of plate on substrate eventually caused the image to wear off the plate. With Barclay’s offset press the metal plate did not come into direct contact with the substrate. In between he placed another ‘offset’ cylinder covered in a layer of cardboard that transferred the printed image from the plate to the cardboard and then to the substrate. After a few years of experimenting the cardboard was switched to a ‘rubber blanket’- this design is what we use today!

    The 21st century and beyond

    Nowadays we’ve come quite a long way from limestone and grease. Lithographic printing actually accounts for more than 40% of all printing, packaging and publishing done worldwide! With the improvements in digital printing techniques and online publishing the future may see this figure decreasing and lithographic printing being reserved for only the most expensive and high-quality print jobs but, until then, Senefelder we owe you so much.

    For more information on lithographic printing or to learn more about our huge range of lithographic products just contact our friendly and helpful staff today on 023 8087 8037 or email: info@BetterPrinting.co.uk and they’ll be happy to answer any questions you have.

    Continus Reading »
  9. Tent Cards

    Tent cards are one of our most stunning products that we offer in our Point of Display range, their utility implies that they can be utilised by any business as a promotional or informational tool.

    They also not just have one side to them but offer two to six sides to print on giving you many options which make these products a very special marketing tool.

    Tent cards are a great space saving product, which can be used as a Bar Menu, Awareness campaign or to promote a special offer. Not only this but they are a very cost-effective way to boost your business.

    We also can offer Die cut tent cards which can come in many unique shapes to stand out and get noticed.

    Tent cards we can offer you:

    We offer different shapes and sizes and you can order any quantity tent-card between 50 and 10000, which are easily assembled either with an interlocking mechanism or with tape applied to glue flap. If you want any other Quantities then please let us know and we will help you with all your needs.

    We present the best finishing to our tent cards such as Die cut and creased to final size, Lamination to the front, Supplied flat for easy transportation and also offer mailing services. Quite simply, we offer our customers the best quality product printed on our recommended 350gsm silk paper.

    All of our tent cards are packed suitable for overnight delivery. We can also pack in sets if you have more than one design to your tent cards.

    With a tiny bit of innovation and access to an assortment of customization choices, for example, diverse sizes and shapes, what we offer. You can indulge superb special printing on cards to your business and individual needs.

    We also offer many templates of all these products, which available on request.

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  10. Roller banners

    ROLLER BANNERS

    Roller banners also known as Pull up banners or roll up banners are among the most useful and economically-built handy exhibit solutions that appeal and captivate the customers' interest in the best creative way.

    When you spend exorbitantly in your marketing campaign, that which you desire is not only more exposure and awareness, nevertheless higher ROI and better conversions as well. And that is what roller banners are all about. 

    Not only do they add design to your display advertisement, but additionally instil an interest among the potential customers to find out more about you, which lead to improved conversions. Roller banners are manufactured from sturdy materials so they are never worse for wear. Use them multiple times and they are going to appear just like new each and every time.

    Roller banners are simply ideal for any and every single form of display campaign; in seminars, conference rooms, marketing, wedding events and training centres among others. They are in fact the ultimate promotional tool when it comes to small and large businesses as they effectively draw huge customer base, promote brand awareness and recognition. The amazing thing about these banners is that you don’t need any tool to set them up. Whenever a display is required, you only need to extend its body from the roller cartridge with no extra support to achieve this. However, when you spend money in roller banner stands, ensure that you invest in something valuable.

    FACTORS TO CONSIDER WHEN PURCHASING A ROLLER BANNER

    Types of Roller Banner Stands

    Based on your marketing needs and promotional space, opt for a roller banner that suits your preferences. With different types of Roller banners in the market today, you will certainly find one that matches your marketing needs. BETER PRINTING roller stands are retractable, self-standing and easy to erect. In fact they are the ideal solution for any display. You can as well download powerful templates on our template page.

    Quality

    This is one factor that should be considered while opting for a roll up banner. Regardless of the brand you choose, just select the best quality ones that will provide extreme sturdiness, style and likewise, add an excellent value to your marketing campaign. The print quality of BETTER PRINTING Agfa Anapurna M2050 modern printing machine is high-class with non UV fade links

    Materials

    This is another factor to be considered when purchasing a pull up banner. The two best materials for roll up banners used by BETTER PRINTING include PVC and Lightstop. The PVC materials are printed using non fade inks while the Light-stop material has a lamination added to it for extra protection. In addition, BETTER PRINTING the Light-stop press makes use of a Canon image PROGRAF iPF8300S Wide format printer.

    BETTER PRINTING PVC roller banners are the lowest cost roller banners, and can be used for

    Also, the BETTER PRINTING   Light-stop roller banners can be used for

    Graphics design service

    Intelligent marketers will opt for a brand in roller banners which comes as a total package of top-quality digital print graphics display, strong and durable banner stands, halogen lights and complimentary transport case. Top quality graphics design makes the display look more vivid and invigorating. Our experienced design team will be glad to assist you with your banner designs.

    Cost

    Cost is among the most vital factors to be considered in purchasing a roller banner. Generally, these are reasonably priced, and provide an incredible money value to the customers. You can explore diverse options in roller banner stands and go for the one that best fits into your pocket. The prices of roll up banners on BETTER PRINTING website range from £32 to £233.

    In view of these factors, buying roller banners from a reputable online firm is very important. With its rich industry experience, BETTER PRINTING introduces its innovative range of Roller Banners that are printed and completed all in-house. Our range of roller banners, exhibition stand and pop-up products makes us one of the leading wide format suppliers, and it is all down to our experienced staff and distinct printing presses. We have 9 amazing Roller Banners on our site to suit every of your requirement. From 2m wide banner stands to 3m tall roller banners, we have got the complete solution with regards to roller banner printing. Our roller banners are quick and easy to pull up and are lightweight for easy transportation. With bulk orders, you will definitely save for yourself some cash for other important tasks. For a full range of our roller banners, click here for comprehensive details.

    When you’ve got something to say and you're not afraid how loud you shout it, our outdoor roller banners will help get the word out. All our outdoor roller banners are printed in full colour using UV fade resistant inks. They are the perfect marketing tool to accompany you to any outdoor event. For our full range of sizes, finishes, lamination and printing options click here.

    When you think about easy promotions there can be nothing better compared to buying quality innovative roller banners. Talk of quality, think of BETTER PRINTING!

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