Blog

  1. Black Friday 2020

    Black Friday 2020

    Nowadays, we associate the term ‘Black Friday’ with shoppers keenly looking for a pre-Christmas bargain, but it wasn’t always the case. The first recorded use of the phrase was actually referring to a financial crisis. When the U.S gold market crashed on September 24th 1869, the term was born.

    More recently, the phrase was coined by American citizens for the day after Thanksgiving, which is always celebrated in the States on the fourth Thursday of November. Consequently, Black Friday marks the beginning of the Christmas shopping season for many in America, and it’s a tradition that we in the UK have adopted in recent years.

    Continus Reading »
  2. Brighten Up Your Packaging On A Budget

    Brighten Up Your Packaging On A Budget

    Nowadays, with businesses becoming more and more environmentally conscious, companies are increasingly opting for card packaging, instead of plastic wrappings. A great step forward for the environment, the downside of using printed card packaging is that, should you wish for your design or logo to be all over the box itself, it can be quite expensive.

    But do not fear, we’ve pooled together some options for maintaining impressive packaging, without the impressive price tag. Box sleeves, stickers or note cards are a cost-friendly alternative to designed and printed card boxes, and can all be used in conjunction with cheap, bulk-bought, generic packaging.

    Continus Reading »
  3. Halloween Design Tips

    Halloween Design Tips

    Whether it’s flyers, banners, leaflets, posters, or even online marketing, doing a Halloween-themed promotion is always popular. But how can you make sure you set your promotional materials apart from your regular products? We’ve got you covered with our top 5 spooky and scary Halloween Design Tips.

    Continus Reading »
  4. Rebooting your marketing in a post-Covid world; three top tips

    Rebooting your marketing in a post-Covid world; three top tips

    With things slowly returning to a little more normalcy, many organisations are looking to put their marketing plans back on the rails. But it can be daunting knowing where to begin, or whether customers already dealing with the challenges of a global coronavirus recession will even respond to your campaign at all.
    We’ve put together a few tips on how to reboot your marketing in 2020; and like most things over the lockdown period, it’s all about reflection…

    Continus Reading »
  5. Free Design Resources Chapter 1 - Fonts.

    Free Design Resources Chapter 1 - Fonts.

    When it comes to designing artwork for print one of the key design elements you need is a good typeface.
    You can use just one typeface and utilise the font family variations for great striking, clean and minimal design, where necessary complimented by one additional font family choice. A good font takes care of a high percentage of your design and the information you wish to convey, once you have a good typeface you can then supplement your project with colour and images.

    Continus Reading »
  6. Coronavirus signage: what's required?

    Coronavirus signage: what's required?

    With lockdown restrictions slowly starting to lift across the UK, we’re sure you’re eager to get back in business - but perhaps you’re not quite sure what you need to do to provide a safe workplace for both staff and customers to return to.

    Continus Reading »
  7. Four top tips for planning your fundraising event

    Four top tips for planning your fundraising event

    To say that the coronavirus outbreak and social distancing has put event organisers’ plans on hold is something of an understatement; but on the bright side, it does give them all more time to ensure their events are the best they can be!

    Continus Reading »
  8. Professional printing vs home & office printing: 6 things a professional print shop can offer: 6 things a professional print shop can offer

    Professional printing vs home & office printing: 6 things a professional print shop can offer: 6 things a professional print shop can offer

    Do you need to go to a professional printer every time? It all depends on what you’re looking to print, and what you’re hoping to achieve from your print run.

    Continus Reading »
  9. Box sleeves, swing tags and more; how packaging accessories can help you market your products
  10. 4 ways to use collection boxes for more than just fundraising

    4 ways to use collection boxes for more than just fundraising

    Money collection boxes are a vital part of any charity fundraising campaign - but that’s not all they can do. They can also be valuable tools for your customer marketing, decision making, and even research and creative projects.

    Continus Reading »
  11. 6 essential typography do's and don'ts for your print design

    6 essential typography do's and don'ts for your print design

    Recently we shared a couple of articles on colour in print design; how to use colour symbolism and colour combinations for more effective print marketing.

    Continus Reading »
  12. Making Your Print Collateral Work For You in 2020

    Making Your Print Collateral Work For You in 2020

    ‘Print marketing is dead’ - that’s the general consensus amongst marketing pundits and commentators.

    Continus Reading »
  13. Hot stamp foiling vs digital foiling: what’s the difference?

    Hot stamp foiling vs digital foiling: what’s the difference?

    Have you ever wondered how some business cards, flyers and product packaging boxes feature metallic, shiny logos and text? That’s foil stamping, also known as foiling; a subtle but beautiful way to enhance printed designs.

    Continus Reading »
  14. Choosing the Right Colours for Your Print Marketing - Part 2: Colour Schemes and Combinations

    Choosing the Right Colours for Your Print Marketing - Part 2: Colour Schemes and Combinations

    Last time on the Better Printing blog, we talked about the different colours and their various associations and connotations. This week, we’ll be going through the different ways you can combine colours in your print artwork design - as well as some of the more common colour combinations and their own connotations….

    Continus Reading »
  15. Choosing the Right Colours for Your Print Marketing - Part 1: Colour Symbolism

    Choosing the Right Colours for Your Print Marketing - Part 1: Colour Symbolism

    Whether you’re a complete novice to Photoshop, or you’ve already created a few pieces of artwork for your printed marketing materials, it always helps to brush up on your design skills to make the most from your printing investment.

    Continus Reading »
  16. 8 great tips for managing your print order costs

    8 great tips for managing your print order costs

    Is your marketing budget looking a little thin on the ground? If you need help managing the costs for your next print run, there’s a number of ways you can keep the cost low without compromising your print quality.

    Continus Reading »
  17. 4 spooky offline marketing ideas for your Halloween campaign

    4 spooky offline marketing ideas for your Halloween campaign

    It’s almost that time of year again - the time where we celebrate all things spooky, scary and creepy. But the holiday of Halloween isn’t just an excuse for trick and treating - it also represents a unique opportunity to reach new customers and boost your sales numbers.

    Continus Reading »
  18. Die cutting vs digital cutting: which one is right for your print?

    Die cutting vs digital cutting: which one is right for your print?

    If you’re looking to make your marketing materials a little more engaging, a custom shape goes a long way.

    Continus Reading »
  19. 5 storefront display solutions to get more customers through the door

    5 storefront display solutions to get more customers through the door

    It’s not easy owning a physical store in the increasingly online retail landscape of 2019. With footfall numbers in decline across the UK high street, how can your business entice more customers through the door?

    Continus Reading »
  20. Folder Printing - 5 reasons why it’s one smart business investment

    Folder Printing - 5 reasons why it’s one smart business investment

    Versatile, cost-effective and high-impact; no matter what industry you’re in, presentation folders offer the perfect print marketing companion. But what makes them so special for shouting about your business? Here’s our top 5….

    Continus Reading »
Page
Close