Choosing the Right Colour

Nov 6, 2017 | Blog, Print Design

Choosing the Right Colour for Your Print Marketing

Whether you’re a complete novice to Photoshop, or you’ve already created a few pieces of artwork for your printed marketing materials, it always helps to brush up on your design skills to make the most from your printing investment.

Let’s start by talking about colours. Plenty of design newcomers simply pick out the colours they like the most, without much consideration of what those colours say about their product, service or brand.

By taking note of the cultural associations of each colour, you can create print artwork that does a better job of conveying your message and reaching your intended target market.

Here’s a beginner’s guide to colour symbolism, and how you can use it to create more interesting and engaging print artwork.

White Wedding Dress Icon White

White often symbolises purity, tranquility, clarity and perfection; so it’s a smart choice if you’re promoting products which sell themselves on their simplicity, cleanliness, or the calm they can bring to customers’ lives.

If you’re looking to present large fields of text in your print design, a neutral white background will often make the text more appealing and comfortable to read.

Black Suit Icon Black

Black is more associated with negative themes of death, sorrow and fear; but it can also stand for mystery and intrigue, as well as power, formality and sophistication. If you’re promoting a luxury product or brand, black is the perfect colour.

 

 

Grey Cloud Icon Grey

Grey is less ominous than black, but it’s still fairly gloomy and miserable. Lighter greys can give your design an attractive neutral feel when used in moderation, but an overabundance of grey will likely overpower the artwork and turn readers away.

 

 

Bright Red Stop Icon Bright red

Bright red is closely associated with danger, anger and violence, but also romance, passion, speed, excitement and energy. Red typically means ‘stop and pay attention’; it appears on traffic lights, stop signs and ‘no’ symbol signs.

If you’re promoting a limited-time offer, red is a good choice for grabbing the reader’s attention and reinforcing the sense of urgency; but it can appear hostile and confrontational unless you use it sparingly.

Dark Red Wine IconDark red

Dark red gives off a sophisticated and ‘regal’ feel, which can work wonders for advertising luxury products or authoritative, dependable brands. It can also feel warm and comforting, particularly during the Christmas season.

 

 

Bright Orange Sun Icon Bright orange

Is a warm yet gentle colour; symbolising happiness, approachability and creativity. It has the vitality of red without the aggression; making it a useful choice if you’re looking to make your print design appeal to younger customers.

 

 

Dark Orange Leaf Icon Brown / Dark orange

Brown and/or dark orange is the colour of autumn leaves, tree branches and desert dunes. It’s a good choice for making your design appear comforting, spiritual or natural.

 

 

Bright Yellow Sand Castle Icon Bright yellow

Bright yellow is a carefree, positive colour associated with summer and beaches. It’s best to use yellow as an accent colour; designs which rely too much on bright yellows can be overstimulating and garish to the reader.

 

 

Blue Sea Icon Bright blue

Bright blue is breezy, relaxing and cool. As the colour most commonly associated with the sky and the ocean, it symbolises depth and potential.

 

 

Dark Blue Sapphire IconDark blue

Just like dark red, dark blue is typically associated with royalty. Legal and financial organisations often use dark blue shades in their branding and marketing as a symbol of trust, loyalty and reliability; but too much dark blue can give your design a gloomy and depressing feel.

 

 

Bright Green Apple Icon Bright green

Bright green is the colour of grass, leaves, fruits and more; hence it’s strongly connected to growth, replenishment, nature and hope. If you’re promoting a product which is eco-friendly or comes with health benefits, bright green is a good choice.

 

 

Dark Green Dollar Bill Icon Dark green

Dark green gives off similar connotations of nature and can be a reassuring colour; but it’s also associated with wealth and prestige. If you’re promoting luxury health products or brands, dark green is ideal.

 

 

Pink Lipstick Icon Pink

Pink is quite a popular neutral design choice in modern times, particularly for advertisers looking to appeal to a younger audience.

 

 

Lavender Icon Lavender / light purple

Lavender / light purple is a neutral colour which is commonly seen as gentle and comforting, in a similar manner to pink. Again, if you’re targeting a younger audience and/or promoting products which offer peace of mind for their customers, light purple is a good choice.

 

 

Dark Purple Crown Icon Violet / dark purple

Just like many of the other dark colours on this list, violet / dark purple is closely associated with regality and nobility; yet it often feels more approachable and friendly than dark blue or dark red.

Beware of using too much purple in your artwork design, though – it can come across as gloomy and overpowering in large doses.

Of course, no colour is used in isolation. In Part 2, we’ll be tackling some of the more common colour combinations, and what they can say about your print design.

Need help with your print artwork? As well as offering printing services for a whole range of marketing products, Better Printing’s in-house design team can also provide graphic design services to help you create beautiful, engaging designs. Talk to us about your design requirements today – call our team on 023 8087 8037 or email info@betterprinting.co.uk.

Better Printing Reviews

Mrs Cox
Mrs Cox
2023-11-14
Excellent service
Larry Nelson
Larry Nelson
2023-10-16
Very good quick and efficient
mandy short
mandy short
2023-09-26
Great company, nothing is too much trouble and there work is fantastic, Always meet my lead times however short they are!Michaela , you are the best 🙂
Kevin Goddard
Kevin Goddard
2023-09-25
Excellent experience, proofing lead to minor adjustments. Professional and efficient service and product is fantastic.
Todd Watkins
Todd Watkins
2023-09-19
Used on a regular basis and have been fantastic. Quick turn around and excellent quality. The customer service is also brilliant.
Rebecca Ingleby Davies
Rebecca Ingleby Davies
2023-08-29
Great printers - have worked with Better Printing for several years now, always high quality work, quick, efficient, helpful and good value. Highly recommend!
Laura Carr
Laura Carr
2023-08-24
Great company to deal with. I delt with a lady named Laura G, she was just brilliant. Prepared all the artwork for my Strut card and speedily had it posted to me. Over-joyed with the professional service. Many thanks - will definately use you again in the future
Steven Barry
Steven Barry
2023-08-22
Great quality product and delivered on time despite given short notice from our request. Very happy with the collaboration throughout to create the large cheque. Would recommend!
joshua palmer
joshua palmer
2023-08-18
Very good and helpful place. Not just getting your money, making sure you are happy with things first. Reasonable cost.
Chris B
Chris B
2023-08-18
There was a slight issue with our order and they helped me through the root cause (2 different printing methods) and agreed to replace the whole batch. Excellent customer service and generally very happy with the product.

Quick Quote

Trade Accounts

we are happy to offer business, charity and government credit accounts.

White Label Printing

We recognise occasions when you need orders to appear as if directly sent by you, not us.

Shopping Basket
Scroll to Top