Localised Marketing Your Ticket to Success

Jun 4, 2018 | Blog

Localised Marketing Your Ticket to Success

 

Localised Marketing- Your Ticket to Success

In days gone past localised marketing was the only way for companies to drum up interest in their respective businesses. Thanks to the internet however, the global marketplace has never been more accessible; now even the smallest of companies can go global with their customer base.

As exciting as that is, at Better Printing we’re determined not to forget about the customers that are right outside our front door.

That’s why this week we want to talk about the importance of local marketing.  Here are just a few reason’s we think localized marketing is so important:

Establish positive customer relationships
Establish positive customer relationships

Whether you’re a large international corporation or a small one site operation, a customer recommendation is worth its weight in gold. Meeting people face-to-face is essential to building a positive reputation your customers will respond to; a brand is instantly more accessible when represented by a friendly face.

Increase repeat custom
Increase repeat custom

Establishing strong relationships in the local community will also result in repeat business. If companies take advantage of this by offering discounts or free items as a ‘thank you’ for customer loyalty, this feeling of goodwill will only enhance customers’ impression of your business and increase the likelihood of their repeat custom.

 

Co-operate with other local businesses
Co-operate with other local businesses

Working alongside local businesses in complimentary sectors can increase profits for both of you.  By advertising together and recommending each other’s businesses when clients have a need for both services, you can mutually boost business with minimal effort. Try offering a discount or money off voucher for customers who employ both your services.


More effective marketing
More effective marketing

Advertising is expensive. There’s no way around it. So you need to maximize the impact of your marketing from the word go. By targeting your marketing towards certain demographics in your local area you can create relevant content that inspires custom and creates loyal customers. Your customers will shop locally so empower your agents, franchises or local stores to reach out to local custom with leaflets, social media and localised SEO marketing strategies. Not only could you boost your business but by advertising locally you will increase your brand awareness and possibly create business to business relationships.

Including a promotion or discount on a leaflet or business card that can only be used in your local area is a high impact, cost effective way to start a localised marketing campaign.


Take Advantage of Every Opportunity
Take Advantage of Every Opportunity

Some companies continue to insist on doing business in person which means there could be a well of untapped business in your local area, if you only looked. If you don’t advertise locally you lose the opportunity to gain their custom and you lose potential income. Make sure you take advantage of every opportunity and reach out to your neighborhood.

 

Why not kick start your localised marketing with our flyers and leaflets? Find all the product information you need right here.

Remember Better Printing is always here to help. If you need advice or guidance on what products would work best for your business, just contact our friendly and helpful staff today on 023 8087 8037 or email: info@BetterPrinting.co.uk

Better Printing Reviews

Mrs Cox
Mrs Cox
2023-11-14
Excellent service
Larry Nelson
Larry Nelson
2023-10-16
Very good quick and efficient
mandy short
mandy short
2023-09-26
Great company, nothing is too much trouble and there work is fantastic, Always meet my lead times however short they are!Michaela , you are the best 🙂
Kevin Goddard
Kevin Goddard
2023-09-25
Excellent experience, proofing lead to minor adjustments. Professional and efficient service and product is fantastic.
Todd Watkins
Todd Watkins
2023-09-19
Used on a regular basis and have been fantastic. Quick turn around and excellent quality. The customer service is also brilliant.
Rebecca Ingleby Davies
Rebecca Ingleby Davies
2023-08-29
Great printers - have worked with Better Printing for several years now, always high quality work, quick, efficient, helpful and good value. Highly recommend!
Laura Carr
Laura Carr
2023-08-24
Great company to deal with. I delt with a lady named Laura G, she was just brilliant. Prepared all the artwork for my Strut card and speedily had it posted to me. Over-joyed with the professional service. Many thanks - will definately use you again in the future
Steven Barry
Steven Barry
2023-08-22
Great quality product and delivered on time despite given short notice from our request. Very happy with the collaboration throughout to create the large cheque. Would recommend!
joshua palmer
joshua palmer
2023-08-18
Very good and helpful place. Not just getting your money, making sure you are happy with things first. Reasonable cost.
Chris B
Chris B
2023-08-18
There was a slight issue with our order and they helped me through the root cause (2 different printing methods) and agreed to replace the whole batch. Excellent customer service and generally very happy with the product.

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