Personalised Coasters – Business Uses
Personalised coasters are a great marketing tool for businesses of all sizes. Not only do they offer a practical use, but they also provide a unique way to promote products, services and events. In this blog, we will explore the various business uses for personalised coasters and see how they can help promote your company and its brand awareness.
Personalised coasters can be used to increase brand awareness and promote businesses. They can be designed with a company logo, slogan or other branding elements to create a consistent visual identity across all marketing materials. This helps customers recognise and remember the brand.
For example, a restaurant or bar could use personalised coasters with their logo on them to promote their brand and create a cohesive visual identity throughout their establishment. The coasters could be given out to customers as a free souvenir or sold as merchandise, providing a way to generate extra revenue.
Creating the same design for custom printed coasters and printed placemats can also reinforce this brand identity across the premises.
Personalised coasters can also be used as promotional products to promote new products, services or events. They can be designed with a specific message or image to promote the product or event and handed out to customers at trade shows or events.
For example, a brewery could use personalised coasters to promote a new beer release. The coasters could be designed with the new beer’s name and image and handed out to customers at tasting events or in-store tastings. This not only promotes the new beer, but also creates a sense of excitement and anticipation around the release.
Personalised coasters are also great for special events, such as weddings, corporate events or fundraising events. They can be designed with a specific theme or message to commemorate the event and provide a practical use for guests.
For example, a wedding planner could use personalised coasters to commemorate the bride and groom’s special day. The coasters could be designed with the couple’s names and wedding date and handed out to guests as a keepsake. This not only provides a practical use for guests, but also serves as a reminder of the special day.
Social Media Marketing
Personalised coasters can also be used as part of a social media marketing campaign. They can be designed with a specific hashtag or social media handle to encourage customers to share photos of the coasters on social media platforms.
As an example, coffee shop could use personalised coasters with their social media handle on them to encourage customers to take photos of their coffee and coasters and share them on social media platforms. This not only promotes the business, but also creates a sense of community and engagement among customers. You can further integrate the offline and online marketing by printing QR codes directly onto your custom coasters – allowing customers to snap the code and go directly the website of your choice.
Personalised coasters can also be used to show customer appreciation. They can be designed with a special message or image to show customers that their business is appreciated.
For example, a local business could use personalised coasters to thank customers for their support. The coasters could be designed with a special message of gratitude and handed out to customers as a token of appreciation. This not only shows customers that their business is valued, but also creates a positive image of the business in the community.
In conclusion, personalised coasters offer a versatile and creative marketing tool for businesses. They can be used for brand awareness, promotional products, special events, social media marketing and customer appreciation. By incorporating personalised coasters into their marketing strategies, businesses can create a practical and unique way to promote their brand, products and services, while also providing a useful item for customers.