What a lovely pair…

Sep 10, 2018 | Blog

What a lovely pair…

Printers and readers pairs

Hold on! Just to clarify we’re talking about the difference between reader’s pairs and printer’s pairs….

This week we wanted to focus on a major mistake customers frequently make whilst designing their booklets and brochures; designing files in reader’s pairs instead of printer’s.

We understand that unless you’re fairly old hat at this, the way we printers speak or go about things can seem confusing. To put it another way, sometimes our methods seem down right odd. That’s why we like to use this blog to answer any FAQ’s and help ensure your print ends up exactly how you imagined it.

So what exactly is the difference between reader’s pairs and printer’s pairs?

Printer’s Pairs:

With printer’s pairs your booklet or brochure layout will be designed so that when the pages have been printed, folded and bound everything is in the right order. Remember when the binding of your favourite book started loosening? When the pages fell out do you remember being surprised to see the introduction was printed next to the final page? We call this ‘imposition order’. Practically, what this means is that when you design an 8 page booklet, for example, page 1 will not sit next to page 2. Instead you should have 4 sets of printer’s pairs: pages 8-1, 2-7, 6-3 and 4-5. Simple…

Printers Pairs

Reader’s Pairs:

Alternatively, if you’ve designed a booklet or brochure using reader’s pairs the pages are laid out in the order they’ll be read. That means your PDF double page spread will have page 1 next to page 2.

If you’re planning to let client’s download your booklet or brochure and read on screen, it obviously makes sense to design your pages in this order. However if you’re looking to get your brochure professionally printed and bound then make sure you supply your pages as single pages for us to impose correctly for printing.

Readers Pairs

If you have any other print related queries please don’t hesitate to get in touch. At Better Printing we’re always here to help make ordering your print easier. So if you need any advice or guidance, just contact our friendly and helpful staff today on 02380 878 037 or email: info@BetterPrinting.co.uk.

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Mrs Cox
2023-11-14
Excellent service
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Larry Nelson
2023-10-16
Very good quick and efficient
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mandy short
2023-09-26
Great company, nothing is too much trouble and there work is fantastic, Always meet my lead times however short they are!Michaela , you are the best 🙂
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Kevin Goddard
2023-09-25
Excellent experience, proofing lead to minor adjustments. Professional and efficient service and product is fantastic.
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2023-09-19
Used on a regular basis and have been fantastic. Quick turn around and excellent quality. The customer service is also brilliant.
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Rebecca Ingleby Davies
2023-08-29
Great printers - have worked with Better Printing for several years now, always high quality work, quick, efficient, helpful and good value. Highly recommend!
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Laura Carr
2023-08-24
Great company to deal with. I delt with a lady named Laura G, she was just brilliant. Prepared all the artwork for my Strut card and speedily had it posted to me. Over-joyed with the professional service. Many thanks - will definately use you again in the future
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Steven Barry
2023-08-22
Great quality product and delivered on time despite given short notice from our request. Very happy with the collaboration throughout to create the large cheque. Would recommend!
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joshua palmer
2023-08-18
Very good and helpful place. Not just getting your money, making sure you are happy with things first. Reasonable cost.
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Chris B
2023-08-18
There was a slight issue with our order and they helped me through the root cause (2 different printing methods) and agreed to replace the whole batch. Excellent customer service and generally very happy with the product.

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