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Bottle Tag Printing

Bottle tag printing gives drinks brands a simple, effective way to add promotions, pricing or product detail directly at the point of sale. Our printed bottle neck tags are produced in the UK for wine, spirits and soft drinks, with short runs available for campaigns and launches. Choose custom bottle neck tags in durable card stocks, printed accurately and delivered fast, so your bottles arrive retail-ready without delays.

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Frequently Asked Questions

Bottle tags (bottleneck hangers) hang around the neck of bottles to promote brands, offers and tastings. This FAQ covers sizes, materials, hole sizes, design and use cases.

Bottle tags, also called bottleneck hangers, neck tags or bottle danglers, are small printed cards designed to hang around the neck of bottles using a die-cut hole. They're widely used in wine, spirits, beer, soft drinks, oils, condiments and other bottled products.
Bottleneck hangers are used to promote special offers, tastings, awards, recipe ideas, food pairings, new launches, seasonal campaigns, charity supports, gift-card reveals and customer loyalty incentives, adding marketing value to every bottle on the shelf.
Bottle tags catch the shopper's eye exactly when they're making a purchase decision. They draw attention to the bottle, communicate USPs (awards, offers, tasting notes) and increase conversion at minimal extra cost per bottle.

Standard bottle tags are around 60×90mm or 70×100mm, large enough to communicate a clear message, small enough not to overwhelm the bottle. Custom sizes and shapes are widely available, including round, oval and bespoke die-cuts.
The standard die-cut hole is around 30–35mm in diameter, sized to fit comfortably over a standard wine, spirits or beer bottle neck (typically 28–32mm at the neck). Custom hole sizes can be cut for unusual bottles.
Yes, hole size can be customised to fit wine bottles (28–30mm necks), champagne (28mm), spirits (varies), beer (around 25mm) or specialist bottles. Always supply the bottle dimensions when ordering for a perfect fit.

Bottle tags are typically printed on 350–400gsm card. Premium tags use textured stocks like uncoated, kraft or laid paper, often combined with foil blocking, embossing or spot UV for a luxury wine or spirits feel.
Standard bottle tags aren't waterproof, but laminated and synthetic-paper versions are available for chiller cabinets, ice buckets and outdoor wine festivals. Lamination also protects against fingerprint smudging during repeated handling.
Premium finishes include matt, gloss or soft-touch lamination, foil blocking (gold, silver, copper), spot UV, embossing, debossing, edge-painting and rounded corners. These finishes are particularly popular for wine, spirits and luxury craft beverage bottle tags.

Use the printer's template to mark the hole position accurately. Place key messaging in the centre, with secondary content arranged around the hole. Allow a safe area of 5mm around the die-cut to avoid losing important content.
Common content includes special offers, awards, tasting notes, food pairings, recipe suggestions, sustainability messaging, charity links, QR codes to videos or websites, and limited-edition launch information. Keep it punchy, recipients spend seconds reading bottle tags.
Yes, QR codes work brilliantly on bottle tags, allowing recipients to access online tasting notes, food pairing recipes, brand stories, prize draws or social media content. Test the QR code at print size to ensure it scans reliably.

Most printers accept orders from 100–250 tags. Bulk runs of 5,000+ tags deliver excellent per-unit value, typical for wine producers, drinks brands and supermarket promotional campaigns.
Standard turnaround is 4–7 working days, including die-cutting and any premium finishes. Express options are available for urgent shelf promotions and seasonal launches.
Bottle tags are very cost-effective in bulk, pence per tag at quantities of 5,000+. Premium finishes (foil, spot UV, embossing) add cost but typically deliver outsized brand impact at the point of sale.

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