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26-Feb

3 off-the-wall marketing ideas for variable data printing

If you’re after a way to make your promotional materials feel more special, or you’re planning a more dynamic direct marketing campaign, variable data printing is your ideal solution. But what exactly is it? And how can you take advantage of VDP to create memorable, out-of-the-box advertising for your business?

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14-Feb

How to show your customers you love them on Valentine's Day

Love is in the air once again - and now’s the perfect time to show your regular customers how special they are to you.All joking aside, it’s important to reward the loyalty of your customer base. After all, it’s more expensive to acquire a new customer than it is to retain an existing one.And if you go out of your way to make customers feel valued and special, they’ll be more inclined to give you repeat business and recommend your company to their friends and family.Here are three ideas for showing your affection for your customers on Valentine’s Day!

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21-Jan

Saddle stitched, perfect bound or wiro bound - which book binding is best?

Not sure which type of booklet is right for your project? Let’s take a closer look at book binding methods - how they’re made, the benefits each type offers, and the things you’ll need to consider before you order a whole print run of them!

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14-Jan

4 essential print collateral items for the 2019 trade show season

We’re about halfway through winter; which means the season for industry conferences, exhibitions and trade shows is almost upon us. And as always, it promises to be the perfect opportunity to get your brand out there, and connect with exciting new partners and opportunities.

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02-Jan

3 Print Design Cliches to Avoid

Did you know the word ‘cliché’ itself actually comes from the printing industry?Nor did we until fairly recently! Apparently the word refers to the metal plate used by early printers to economically reproduce identical copies of the same text (which was also known as a ‘stereotype’ - that’s where that word comes from, too!)Why was this plate called a ‘cliché’? One method of manufacturing these plates was to press wooden type blocks into molten metal - this would make a distinctive sound which gained the onomatopoeic name ‘cliché’. (Just in case you’re unfamiliar, an onomatopoeic word is a word which sounds like the thing it’s describing - like ‘meow’ for a cat’s call, or ‘fizz’ for the bubbles of a soft drink.)This daft factoid got us thinking about clichés in general - particularly the ones we see from time to time in the designs we print. Here are our top 3 design clichés - and how to avoid them in your own print artwork!

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