A lot of printed products sometimes provide two sizes on their descriptions: Flat Size and Finished Size. The two can be widely different dimensions, and this often leads to confusion. As such, one of our most frequently asked questions is – what’s the difference?
Better Printing blogs, guides, tips and more. View our blog, full of information on everything about print products.
So you’ve designed your artwork, chosen your colours and decided on your text… now you need to pick your font. It’s well-known that colours hold various connotations – red can denote danger or passion, orange often represents anger, blue can mean depression, nature or calmness, pink often symbolises fun and vitality and purple is synonymous with luxury (check out our blog on colour use here). However, did you know that font also holds various symbolic meaning, and can evoke its own connotations in readers? Read on to find out more!
Nowadays, we associate the term ‘Black Friday’ with shoppers keenly looking for a pre-Christmas bargain, but it wasn’t always the case. The first recorded use of the phrase was actually referring to a financial crisis. When the U.S gold market crashed on September 24th 1869, the term was born.
More recently, the phrase was coined by American citizens for the day after Thanksgiving, which is always celebrated in the States on the fourth Thursday of November. Consequently, Black Friday marks the beginning of the Christmas shopping season for many in America, and it’s a tradition that we in the UK have adopted in recent years.
Nowadays, with businesses becoming more and more environmentally conscious, companies are increasingly opting for card packaging, instead of plastic wrappings. A great step forward for the environment, the downside of using printed card packaging is that, should you wish for your design or logo to be all over the box itself, it can be quite expensive.
But do not fear, we’ve pooled together some options for maintaining impressive packaging, without the impressive price tag. Box sleeves, stickers or note cards are a cost-friendly alternative to designed and printed card boxes, and can all be used in conjunction with cheap, bulk-bought, generic packaging.
Whether it’s flyers, banners, leaflets, posters, or even online marketing, doing a Halloween-themed promotion is always popular. But how can you make sure you set your promotional materials apart from your regular products? We’ve got you covered with our top 5 spooky and scary Halloween Design Tips.
With things slowly returning to a little more normalcy, many organisations are looking to put their marketing plans back on the rails.
But it can be daunting knowing where to begin, or whether customers already dealing with the challenges of a global coronavirus recession will even respond to your campaign at all.
We’ve put together a few tips on how to reboot your marketing in 2020; and like most things over the lockdown period, it’s all about reflection…