Large Format Printing
Large format printing has become an essential marketing tool for businesses of all sizes. It allows companies to create high-quality, eye-catching visuals that can be used for a variety of purposes. But what is what large format printing, what are the different types of larger format printing and how it can benefit your business? Let’s find out!
What is Large Format Printing?
Large format printing refers to the printing of graphics, images and text on a large scale. The prints can be up to 100 inches wide and can be used for a variety of applications such as billboards, trade show displays, banners and window graphics. In essence, larger prints can be produced because of the big printing scale and equipment.
This type of large scale printing uses advanced printing technology to produce high-quality, durable prints that can last for years. At Better Printing, we offer a variety of large printing products, to ensure that you create the advertising or informational displays that you need.
There are several different types of larger format printing, including but not limited to:
- UV Printing: UV printing uses UV-curable inks that are cured by UV lights as they are printed. This type of printing is ideal for outdoor applications, as the prints are resistant to fading and weathering. A lot of the best outdoor printing contains UV resistant inks – this will ensure they don’t fade quickly in the sunlight, and are durable inks for weatherproof materials.
- Dye-Sublimation Printing: Dye-sublimation printing uses heat to transfer dye onto fabrics, creating vibrant and durable prints. This type of printing is often used for flags, banners and other soft signage.
- Latex Printing: Latex printing uses water-based inks that are cured with heat. This type is eco-friendly and produces prints that are resistant to fading, scratching, and water damage.
- Solvent Printing: Solvent printing uses solvent-based inks that are durable and resistant to fading, making them ideal for outdoor applications.
Large scale printing has numerous benefits, including:
- High-Quality, Eye-Catching Visuals: Larger printing produces high-quality prints that are vibrant, sharp and eye-catching. This makes them ideal for use in trade show displays, retail signage and billboards.
- Versatility: It can be used for a variety of applications, including banners, posters, window graphics, and more. This versatility makes it an essential marketing tool for businesses of all sizes.
- Cost-Effective: This type of printing is a cost-effective way to produce high-quality marketing materials. It allows businesses to create large-scale prints that can be seen by a wide audience, without breaking the bank.
- Durability: Large format prints are durable and resistant to fading, making them ideal for outdoor applications. They can withstand harsh weather conditions and can last for years, making them a fantastic investment for businesses.
- Brand Awareness: Large format printing is a great way to increase brand awareness. By displaying your logo and branding on a large-scale print, you can make a lasting impression on potential customers and create a strong brand identity. A larger print makes for a more noticeable brand – especially if you are displaying somewhere for pedestrians, passersby or drivers to see (like outside a gym, supermarket etc.)
Large scale printing is a powerful marketing tool that can benefit businesses of all sizes. It allows businesses to create high-quality, eye-catching visuals that can be used for a variety of applications. Large format printing is versatile, cost-effective, durable, and can help increase brand awareness. Whether you’re looking to create trade show displays, billboards or retail signage, large format printing is an essential tool that can help you achieve your marketing goals.
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