Variable Data Printing

Variable Data Printing

Connect with individual customers on a personal level with our variable data printing services.

Variable data printing allows you to create thousands of unique documents with a personal message for every recipient.

So what is it?

Put simply, variable data printing is the mass customisation of documents. We base all of your documents on a master template in the program Print Shop Mail so branding is consistent and the main key messages can be kept the same. We then import your data base in various formats to target not only the address fields of your letter or promotional printed item but also the content, so you can have different, graphics, images and text on each sheet of paper.

The result? Highly targeted, relevant, and personal marketing.

Variable data printing has been proven to: increase mail response rates by 5% to 12%, grow/retain customer loyalty, and maximise ROI. With very little extra effort than ordering a standard print job, its no wonder variable data printing has become so widely renowned in the marketing world.

Our variable data printing services are ideal for:

• Direct mail campaigns
• Monthly invoices / statements
• Brochures / Sales Literature
• Price increase / decrease notification
• Surveys / Invitation / Open Day events
• Money off deals
• Customer relationship management

Whether you are producing a small number of monthly invoices, or thousands of targeted mailers, Better Printing is the solution for all your Variable data printing needs.

(Our Konica BizHub digital press allows us to produce high quality Variable data printing).

Dont worry if you get confused; our friendly team of experts will be on hand to help and offer advice throughout every step of the process.

Just call us on 023 8087 8037 for more details. Our print production process also includes live data PDF proofs for you to review before we print.