Marketing Campaign Case Study

Here at Better Printing, we have completed a range of marketing campaigns for a variety of customers.

Here’s an example of a start to finish campaign, to help you get a clear picture of what we can provide. 

Case Study: 

We were contacted by a client who wanted to welcome students back to University with a vibrant, eye-catching and effective campaign. The client needed marketing materials for locations throughout the UK.

After an initial chat, where we offered advice and support for the client’s ideas and designs, we started creating the marketing materials. This particular client had a clear design in mind (which looked great!) but we do offer design and artwork assistance if preferred.

With help from our team of experts, the client decided on the materials they needed: doorhangers for the university hall rooms to add a personal welcome back message, tent cards in the rooms and throughout the communal spaces, large scale ‘Welcome Back’ posters, and – more unusually – giant cubes in reception sporting the friendly message and vibrant design!

Our team of printing experts created prototypes for the cube and supplied design cutter templates to assist with the design process. We checked the items against the client’s needs and made sure they were happy before going to print.

Each location required different quantities of each item; all in a day’s work for our kitting and distribution team! Our team created the appropriate packages and sent them off to the right locations! We completed our ‘end to end’ service with a full delivery and POD (proof of delivery) report for peace of mind.

For more information on creating a holistic marketing campaign, take a look at our marketing campaign print services.


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