Counter display Units (CDU)

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Make your merchandise unmissable and drive more sales from impulse purchases, with professionally-printed counter display units from Better Printing.

These cardboard retail marketing tools combine an easy-access storage tray/box with an eye-catching backboard display stand; great for maximising your product’s visibility to potential buyers. What’s more, they can be placed on pretty much any flat surface - not just point-of-purchase supermarket shelving, but also point-of-sale counters, checkout lanes, in-queue merchandising shelves and more.

You can even use countertop display units to sell your product range in non-retail settings, such as offices, reception desks and bar/restaurant counters - perfect for charity fundraising campaigns!

With counter display boxes and cartons from Better Printing, you can expect a durable yet lightweight retail marketing solution tailored to your unique print specifications. If you’re on a tight marketing budget, our team can print and mount your artwork externally onto plain cardboard units; whereas our premium option enables you to print your graphics directly onto each unit for a more elegant and luxurious finish.

Bespoke shapes can be supplied to set your display boxes apart from the competition, and you can even rely on us for mock-up display unit prototypes for a separate fee - ideal if you’d like to test out different designs before investing in a whole print run.

Get a quote for your counter display unit order today. Speak to Better Printing’s sales team on 023 8087 8037, or email us at

We offer 2 ways to print your CDU, Printing and mounting a sheet on to board
or litho printed directly on to the board. Contact us for Templates.


  • To fit on an SRA2 sheet (450mm x 640mm)
  • To fit on a B2 sheet (500mm x 700mm)


  • Printed in 4 colour CMYK single sided


  • 600 micron board (Litho Direct)
  • 170g silk mounted to E flute board (Print and Mount)


  • Die cut to shape and made up, supplied flat

Available Upgrades: Please Call To Discuss

  • Pantone colours
  • Gloss, matt, soft touch, silk lamination
  • Spot gloss UV
  • Coloured Foiling
  • Alternative board and lighter weight options available
  • Prototype mock up service

* Upgrades are optional extras and will cost more than the standard prices.

Got a question for Better Printing?

If you need more information about our printing services, you may find your answer in our general FAQs. However, if you can't find your question there, the Better Printing team are always happy to help. Simply give us a call on 023 8087 8037 or email us at

Download our most popular product templates below; for more templates or to request your own custom design, call us on 023 8087 8037 today!

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