Better Printing In Every Way.

To pay VAT or not to pay VAT That is the question.

Print

To pay VAT or not to pay VAT That is the question.
Indeed, that is the question. When you’re looking to create your printed material for distribution to your customers, undoubtedly cost is a critical factor in your decision making. What you may not know is that not all printed marketing material is VAT chargeable. VAT is value added tax added to most goods and services.

VAT Rates:

When it comes to printing, you will either find products that are standard rate (20% VAT) or zero rated (0% VAT). So it’s worth taking the time to understand which items are categorised as zero rated and standard rated.

Zero rated items include:

  • advertising leaflets
  • printed booklets
  • printed brochures
  • catalogues
  • pamphlets
  • magazines
  • programmes
  • printed flyers
  • printed leaflets

It is important to note that there are some exceptions to these zero-rated products. Leaflets are a particularly complicated item to categorise. Generally they are zero rated as long as there is a significant amount of text on at least one side of the leaflet, it must also be no larger than A4 and it must also be a single self-contained item and not part of a larger package. It also must not be printed on paper heavier than 230gsm.

Additionally, if a flyer is designed to obtainPrinted Flyers and Leaflets pay no VAT discounts on good or services, to obtain admission or entry to a place, for use as a calendar or as a form for completion, these flyers might not be deemed zero-rated. With brochures and booklets, there are also some exceptions to the zero-rated rule. These include brochure printing being used for commercial, engineering, architectural and industrial reasons or for calendars, diaries or address books.

All other products and services are standard rated, including:

  • banners
  • roller banners
  • display boards
  • business stationary
  • raffle tickets
  • greeting cards
  • envelopes
  • printed flyers
  • printed leaflets

Essentially if your printed matter is to be used for commercial purposes then it is very likely it will have VAT added to it.


So what does having zero VAT and standard rated products mean for you?

Ultimately it means choice and cost effectiveness. Knowing that certain designs and formats can be significantly better value for your money can help shape how you design your marketing material.

It also helps you to know your rights when you are shopping for printed marketing material. Knowing those exceptions to the rule also means you are entering in to your printing project fully aware of the kind of costs you can expect.


If you’re not sure you should always seek advice from a reputable and established printing company like Betterprinting to see what rate affects your choice of printed products. If your in any doubt then please give us a call on 02380 878037.

Share and Enjoy

Better Tags

10mm Capacity 2016 calendars 250 Products 250gsm 350gsm silk 5mm Capacity A0 A1 A2 A3 A4 A5 A5 Flyer Agfa Anapurna M2050 artwork Banner Banner Design Banner printing banners Before you print Bespoke Strut Cards Better Printing billboards Binding Biodegradable PVC Banners Bleed Bleed and crops Bond paper Booklet Booklet Printing Booklets booklets and brochures Bookmark Calendars Books brochure Brochure binding Brochure Covers brochure folding brochure layout Brochure Printing Brochures Bulk buying bulk print buying business Business card printing business Cards business Christmas cards business folders Business stationery Calendar Tent cards Capacity Folder templates carbonless paper Carlendars Catalogue's Christmas cards cmyk CMYK Black CMYK Colour Collating colour calibrated Colours Colours in print company literature Conference printing corporate Christmas cards Crop Marks Custom Custom Die Cut Tent Cards Custom Die-Cut Custom printing Custom stickers cutouts cutting machine Data Printing Decals Design Design for print design layout Design Resources designing business cards designs dibond cutting Die Cut die cut business cards Die Cutting Die Cutting Business cards Die-Cutting diecut brochures Diecut Wobblers digital cutting digital cutting machine Digital folders Digital printing Direct Mailing DL Leaflets eco friendly Eco printing Embossing Event Banners Faster print speed Flyers foamex Foamex boards Foiling Folded Leaflet Printing Folded Leaflets Folder Folder Capacity Folders Folding Folding leaflets folds Fonts Free Fonts Free Images fsc Full black Full Colours gate fold gatefold Gatefold Brochures Gloss Laminate green greyscale gsm Gutter half fold half-fold Hard copy hard copy proof hard copys Hexagonal Tent Cards high resolution history of lithographic printing history of print Images Indoor signs Indoor x banners interchangable Roller banners Interlocking A Shape Tent Cards Interlocking folder Interlocking Tent Cards invitations Lab Colours Labels Laminate Laminated covers Lamination Lamp post Banner kits lamppost banners landscape folders Large Format large format cutting Large Format Printing Leaflet dispensers Leaflets letterheads litho litho long run folders Litho Press Litho Printing lithographic Lithographic Printing localised marketing Loop Stitch Magazines marketing Matt Laminate Menus Mesh mid range roller banners Mini Business Cards Mini XBanners Name badges NCR Non Capacity Outdoor Banners outdoor posters Outdoor Print Outdoor Printing outdoor products Outdoor Xbanner Packaging Pantone Colours Paper weights Perfect Binding Perfect Bound perspex cutting Pop-up stands portrait folders POS Post cards postcard printing Postcards Posters premium Roller banners Presentation folders Print Print Finishing Print ready Print Techniques Print that stands out Printed Bollard Covers printed brochures printed calendar printed folders Printed Leaflets printed proofs Printed vinyl floor graphics Printed Wobblers printer's pairs Printing Printing Banners Proof Proofing proofing layout pull up banners PVC PVC Banner PVC Banners Pyramid Tent Cards reader's pairs Recycled Recycled Brochures Recycled Business Cards Restaurant Menus RGB RGB Colour Rich blacks roll up banners Roller banners rollers Rudder Saddle Stitch save money Scratch Lamination senefelder Shapes in print Shelf Print Show Cards Showcards Signage silk paper soft copy proof Spot colour Spot Colours Spot UV standees Sticker printing Stickers Strut Strut Cards Strutcards Takeaway Leaflets Takeaway Menu Tent Cards tips tri fold tri-folds Twist & Lock Leaflet Dispenser UV varnish UV-curable inkjet machine Variable Data Variable Data Printing VAT in print Vinyl floor graphics Wet proof white ink capability Wide Format Wire binding Wiro binding Wobblers X-Banners z fold z-fold

Recent Posts

Better Recent Comments

  • Folded Leaflets
    31 August 2016
    Thanks for the post, its really good, personally i like Concertina Fold in leaflets. Regards:...
  • Stickers
    25 September 2015
    Thank you for sharing beneficial information....
  • 250 Products and Counting!
    14 April 2015
    So brill that you're adding more lines, it really helps out when you're trying to choose where to...

Better Archives

Order 24 hours a day

24 hours a day, 7 days a week - Online Printing with Free Delivery

With a massive range of over 250+ products all available to order online 24 hours a day, 365 days a year and FREE delivery throughout mainland UK, you can't go wrong with Better Printing! From Brochures to PVC Banners, from Presentation Folders to Exhibition
Displays we've got something for everyone, so what are you waiting for? Order your professionally printed products today!