Free Design Resources Chapter 1 - Fonts.
One of the great things about the World Wide Web is the fact that it is full of amazing free resources that you can tap in to at any time you wish.
When it comes to designing documents and marketing material one of the key design elements you may look for are fonts. Thankfully the web is full of a whole host of free fonts that you can use to enhance your banners, brochures, leaflets, flyers, posters and roller banners and much more.
So what’s with fonts?
Well there’s a great deal of interesting marketing research that has been done in the effects of fonts. There’s a lot to consider when it comes to selecting the right font there are the practical elements such as the colour, the size and the contrast it has on the chosen background – after all it needs to be visible and legible to the audience.
But there is also some consideration needed in the type of font being used and the kind of message or image being portrayed. Fonts can be classical, theatrical, calming, striking, artistically modernistic or traditional in design.
Using a poor choice of font can be detrimental for a designed project and can sometimes have completely the opposite from the desired effect. You also need to consider whether the font is over fussy or complicating the overall design.
We would advise from steering away from some of the standard or default fonts available in common word processing applications – as they are so widely used and known they can give off a sense of laziness to explore or personalise and can be quite boring and unadventurous.
The web can have the answer. Yes, there are lots of great sites out there that have a wide stock of FREE graphics and fonts for you to download – most of which are Mac and Windows compatible. So don’t feel you have to purchase fonts.
Our favorite sites are:
fontsquirrel.com fontpalace.com 1001freefonts.com
These sites are full of pages of downloadable fonts. So it really pays to have the patience and aptitude to search around and find the right font for your chosen project.
Be warned though there is a lot out there so you may need to sift through some mediocre or poor fonts before finding the right one, but persistence is likely to prevail.
You can always ask print & design experts, like us of course, to help advise on the feasibility and appropriateness of your chosen font for your chosen design project and we will happily give you full impartial guidance.
Call us on 02380 878037 or email at firstname.lastname@example.org