This week at Better Printing it’s all about the Fold.
There has been a recent rise in the number of brands using unique folded designs to ensure their print has a memorable impact. From Ikea’s pop up brochure to the Jeep’s gatefold leaflet, companies and advertisers alike are finally waking up to the power of folding.
If you’ve been sat at your desk for the last few hours, desperately trying to think of a way to make your business brochure or leaflet stand out from the rest then it might be time to consider folding leaflets and folded brochures.
What can folding do for you?
A tangible product that your customer have to physically interact with is much more likely to leave a lasting impression on their mind. Adding an intricate fold takes this to the next level. The higher the level of customer engagement with your products there is, the higher your ROI is. So anything that encourages customer interaction is worth considering.
Types of Folds
Half fold, Tri-fold, Z-fold and Gate-fold there are lots of options out there and each one will add a unique twist to your average brochure or folder. So how do you know what options to choose from?
Half-fold: is simply a sheet folded in half down the centre. Simple? Yes, but with the right design elements, a half fold leaflet can be incredibly striking.
Tri-Fold: a tri-fold is when a sheet is folded twice into thirds, so you have 6 different panels to work with. It is also sometimes known as a roll fold as both flaps are folded inwards over the centre panel to close the document.
Z-fold: A Z-fold or concertina fold is similar to a tri-fold, in that the sheet is folded twice to create 6 panels. However, a z-fold leaflet folds back on itself to create a ‘z’ shape when standing upright. The benefit of a z-fold is that it can give you 2 front covers.
Gatefold: with a gate fold the sheet of paper is folded twice with one large middle back panel and two smaller panels either side which are folded inwards to meet in the middle. So the leaflet or brochure is opened up like a gate or door.
How can Better Printing help?
Not only do we have a huge range of folded products, with leaflets, business cards, brochures, folders and more, we can also create bespoke designs. If you have something special in mind, like a brochure that folds into the shape of your logo, we can work with you to help you realise your design.
Inspired to start creating your own folded print? Here’s some last minute advice to ensure your end result looks as good as you imagined.
If you’re using a solid coloured background for your product there is a risk of the colour cracking around the folds. We recommend applying a matt or gloss lamination to avoid this and ensure your products look professional.
when you’re using paper that’s 250gsm or higher the fibres at the edge of the fold can sometimes snap, damaging the colour and sometimes causing cracks. Another way to combat this is to crease the paper before folding, this stretches and weakens the fibres so they fold more easily and reduces the chances of cracking.
If you’re worried about cracking please talk to one of our helpful team who can advise you how best to combat this, without impacting your design.
Finally, a sample is your best friend! Getting the design right and the content in the correct order across different panels can be difficult with a product with multiple folds. A hard copy sample will help you identify any errors and give you time to make any changes before going to print. We also recommend you create two documents whilst designing, one for the front panels and one for the back panels, to help you avoid any confusion.
Remember at Better Printing we’re always here to help. Just contact our friendly and helpful staff today on 023 8087 8037 or email: info@BetterPrinting.co.uk and they’ll be happy to answer any questions you have.