A brochure is a brochure, right?
Wrong! This week we want to focus on how to make your brochure stand out from the rest.
You’d be forgiven for thinking that once you’ve written the content, finalised your image choices and created a killer cover design, your work is done. Sorry to let you down and all, but these days everyone is going all out to make sure their brochure is the one you pick up. From large conglomerate companies to the smallest of start-ups, you need a brochure design that’s creative, unique and above all striking.
Pahhh easy, no…?
If like us, you sometimes struggle to get the creative juices flowing, then we have a few ideas to get you started. Here are our top tips to give your brochures the je ne sais quoi they need.
Let’s Get Physical
From the textured paper to intricate folding and complicated lamination designs, anything that makes your brochures feel different in your hands is gold. Why not design an origami style folding brochure? Or try our range of finishing and Spot UV options to create a truly striking looking and feeling brochure. Or if you want to invoke a playful yet sophisticated return to childhood, pop-ups will ensure your brochure sticks in customers’ memories. There are loads of options out there so don’t be afraid to explore some physicality.
Navigation is Key
If you’ve got a lot of information for your customers to read through and explore a contents page with colourful inbuilt tabs is both a stylish and convenient way to help customers navigate your brochure. With tabs customers jump to relevant sections without having to flick through pages, searching for the right page number. And anything that improves usability and makes things easier for your customers is a good thing.
With loose leaf inserts, you can really personalise your brochure to suit each customers’ needs and product preferences. Travel companies, for example, can edit their inserts to advertise the holidays and destinations most likely to appeal to each individual customer. The more personalised your advertising the more likely you are to see results.
You don’t have to stick to tradition square or rectangle shapes. What’s the point in all these technological advances if you don’t take advantage of them? With die-cut, you can create brochures in whatever shape you imagine. Why not try designing a brochure in the shape of your company logo or top selling product? Don’t be afraid to get creative with your shapes!
Interesting and creative binding techniques are yet another way to give your brochure that extra pizazz. The standard binding methods for brochures are perfect bound or saddle stitch. These are perfect if you’re going for a classic and sleek look. However if you want to try something a little different, creative binding is guaranteed to have an impact. Wiro-binding , using silk ribbon to tie your brochure pages together
Stay aligned with your brand
The most important aspect in successful brochure design is ensuring your business’ branding and values are reflected. Therefore, when it comes to designing your brochure, your branding needs to be at the forefront of your mind. If you’re funeral directors, a high colour, spot laminated brochure filled with images of laughing children, is probably not going to send the right message. If you think about your brand identity, the right feel, look and colour scheme should come to mind. So don’t go for an outlandish or in your face design just because you can.
Keep it simple, stupid! Above all your brochure has to be readable. So whilst we actively encourage your creativity to make sure you don’t compromise the functionality of your brochure.
That’s all, for now, folks!
If you need any more advice on what’s right for your brochure don’t hesitate to ask. At Better Printing, we’re always here to help. Just contact our friendly staff today on 023 8087 8037 or email: info@BetterPrinting.co.uk and they’ll be happy to help!