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  1. A brief guide to print proofs: which proof do you need for your artwork design?

    A brief guide to print proofs: which proof do you need for your artwork design?

    PDF proof? Hard copy proofs? Wet copy proofs? What’s the difference? And what is a print proof, anyway?

    Here’s our quick guide to proofs; and which type you should be using for your print artwork....

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  2. A guide to printer's marks: crop marks, cutter guides, bleed and safety margins explained

    A guide to printer's marks: crop marks, cutter guides, bleed and safety margins explained

    Struggling with getting your artwork print-ready? Perhaps you’ve heard some of the lingo - crop marks, cutter guides, bleed and safety margins - but you’re not sure what they mean? Don’t worry; they’re not as complex as they sound. Here’s a quick guide to each term...

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  3. Photoshop, Illustrator or InDesign - which should I use for my artwork design?

    Photoshop, Illustrator or InDesign - which should I use for my artwork design?

    Photoshop, Illustrator and InDesign; what’s the difference? If you’re creating print assets for your business for the first time, it can be tricky to work out which program you should be using to create your artwork. Let’s clear up some of the confusion…

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  4. Organisers and vendors - get festival-ready with this handy checklist of print items

    Organisers and vendors - get festival-ready with this handy checklist of print items

    The UK’s festival season is already upon us, with thousands of festival fans flocking to events across the country.
    Isle of Wight, Glastonbury, Reading and Leeds, download, wireless and lattitude are just some of the major ones on an ever expanding list.

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  5. Boost your restaurant’s dining experience & marketing with these 5 menu types

    Boost your restaurant’s dining experience & marketing with these 5 menu types

    Whether you’re running a Michelin-starred haute cuisine establishment, a country pub or a fast-food joint, no dining experience is complete without menus.

    But what form should your menu take? There’s a huge variety of ways to present your restaurant’s offering - and some of them can serve as valuable tools for promoting your business, establishing your brand and improving the customer experience.

    Not every menu type will fit with your particular restaurant brand, of course; but hopefully these four print ideas (and one digital method) will provide some useful inspiration...

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  6. Saddle stitched, perfect bound or wiro bound - which book binding is best?

    Saddle stitched, perfect bound or wiro bound - which book binding is best?

    Not sure which type of booklet is right for your project? Let’s take a closer look at book binding methods - how they’re made, the benefits each type offers, and the things you’ll need to consider before you order a whole print run of them!

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  7. Building the perfect press kit

    Building the perfect press kit

    Whether you’re launching a brand new product, hosting a special commercial event or you’re simply looking to get your brand in front of more potential customers, a press kit is often the key to generating more media exposure for your business.

    Also known as media kits or press packets, these handy tools essentially help you gain PR coverage from journalists, reporters, bloggers and the like by supplying them with everything they need to write their story piece; news, company information, images, resources and more.

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  8. 3 off-the-wall marketing ideas for variable data printing

    3 off-the-wall marketing ideas for variable data printing

    If you’re after a way to make your promotional materials feel more special, or you’re planning a more dynamic direct marketing campaign, variable data printing is your ideal solution. But what exactly is it? And how can you take advantage of VDP to create memorable, out-of-the-box advertising for your business?

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  9. How to show your customers you love them on Valentine's Day

    How to show your customers you love them on Valentine's Day

    Love is in the air once again - and now’s the perfect time to show your regular customers how special they are to you.

    All joking aside, it’s important to reward the loyalty of your customer base. After all, it’s more expensive to acquire a new customer than it is to retain an existing one.

    And if you go out of your way to make customers feel valued and special, they’ll be more inclined to give you repeat business and recommend your company to their friends and family.

    Here are three ideas for showing your affection for your customers on Valentine’s Day!

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  10. 4 essential print collateral items for the 2019 trade show season

    4 essential print collateral items for the 2019 trade show season

    We’re about halfway through winter; which means the season for industry conferences, exhibitions and trade shows is almost upon us. And as always, it promises to be the perfect opportunity to get your brand out there, and connect with exciting new partners and opportunities.

    But is your business ready for the show floor? Whatever line of work you’re in, it’s important that your booth design and handout materials reflect the business you are today, and the goals you have for the new year.

    Here’s 4 essential items for your trade show presence in 2019 - and our tips for making the most of your print collateral investment.

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  11. 3 Print Design Cliches to Avoid

    3 Print Design Cliches to Avoid

    Did you know the word ‘cliché’ itself actually comes from the printing industry?

    Nor did we until fairly recently! Apparently the word refers to the metal plate used by early printers to economically reproduce identical copies of the same text (which was also known as a ‘stereotype’ - that’s where that word comes from, too!)

    Why was this plate called a ‘cliché’? One method of manufacturing these plates was to press wooden type blocks into molten metal - this would make a distinctive sound which gained the onomatopoeic name ‘cliché’. (Just in case you’re unfamiliar, an onomatopoeic word is a word which sounds like the thing it’s describing - like ‘meow’ for a cat’s call, or ‘fizz’ for the bubbles of a soft drink.)

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  12. To pay VAT or not to pay VAT That is the question.

    To pay VAT or not to pay VAT That is the question.


    Indeed, that is the question. When you’re looking to create your printed material for distribution to your customers, undoubtedly cost is a critical factor in your decision making. What you may not know is that not all printed marketing material is VAT chargeable. VAT is value added tax added to most goods and services.

    VAT Rates:

    When it comes to printing, you will either find products that are standard rate (20% VAT) or zero rated (0% VAT). So it’s worth taking the time to understand which items are categorised as zero rated and standard rated.

    Zero rated items include:

    It is important to note that there are some exceptions to these zero-rated products. Leaflets are a particularly complicated item to categorise. Generally they are zero rated as long as there is a significant amount of text on at least one side of the leaflet, it must also be no larger than A4 and it must also be a single self-contained item and not part of a larger package. It also must not be printed on paper heavier than 230gsm.

    Additionally, if a flyer is designed to obtainPrinted Flyers and Leaflets pay no VAT discounts on good or services, to obtain admission or entry to a place, for use as a calendar or as a form for completion, these flyers might not be deemed zero-rated. With brochures and booklets, there are also some exceptions to the zero-rated rule. These include brochure printing being used for commercial, engineering, architectural and industrial reasons or for calendars, diaries or address books.

    All other products and services are standard rated, including:

    Essentially if your printed matter is to be used for commercial purposes then it is very likely it will have VAT added to it.


    So what does having zero VAT and standard rated products mean for you?

    Ultimately it means choice and cost effectiveness. Knowing that certain designs and formats can be significantly better value for your money can help shape how you design your marketing material.

    It also helps you to know your rights when you are shopping for printed marketing material. Knowing those exceptions to the rule also means you are entering in to your printing project fully aware of the kind of costs you can expect.


    If you’re not sure you should always seek advice from a reputable and established printing company like Betterprinting to see what rate affects your choice of printed products. If your in any doubt then please give us a call on 02380 878037.

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