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  1. Rebooting your marketing in a post-Covid world; three top tips

    Rebooting your marketing in a post-Covid world; three top tips

    With things slowly returning to a little more normalcy, many organisations are looking to put their marketing plans back on the rails. But it can be daunting knowing where to begin, or whether customers already dealing with the challenges of a global coronavirus recession will even respond to your campaign at all.
    We’ve put together a few tips on how to reboot your marketing in 2020; and like most things over the lockdown period, it’s all about reflection…

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  2. Coronavirus signage: what's required?

    Coronavirus signage: what's required?

    With lockdown restrictions slowly starting to lift across the UK, we’re sure you’re eager to get back in business - but perhaps you’re not quite sure what you need to do to provide a safe workplace for both staff and customers to return to.

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  3. Four top tips for planning your fundraising event

    Four top tips for planning your fundraising event

    To say that the coronavirus outbreak and social distancing has put event organisers’ plans on hold is something of an understatement; but on the bright side, it does give them all more time to ensure their events are the best they can be!

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  4. Professional printing vs home & office printing: 6 things a professional print shop can offer: 6 things a professional print shop can offer

    Professional printing vs home & office printing: 6 things a professional print shop can offer: 6 things a professional print shop can offer

    Do you need to go to a professional printer every time? It all depends on what you’re looking to print, and what you’re hoping to achieve from your print run.

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  5. Box sleeves, swing tags and more; how packaging accessories can help you market your products
  6. 4 ways to use collection boxes for more than just fundraising

    4 ways to use collection boxes for more than just fundraising

    Money collection boxes are a vital part of any charity fundraising campaign - but that’s not all they can do. They can also be valuable tools for your customer marketing, decision making, and even research and creative projects.

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  7. 6 essential typography do's and don'ts for your print design

    6 essential typography do's and don'ts for your print design

    Recently we shared a couple of articles on colour in print design; how to use colour symbolism and colour combinations for more effective print marketing.

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  8. Making Your Print Collateral Work For You in 2020

    Making Your Print Collateral Work For You in 2020

    ‘Print marketing is dead’ - that’s the general consensus amongst marketing pundits and commentators.

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  9. Hot stamp foiling vs digital foiling: what’s the difference?

    Hot stamp foiling vs digital foiling: what’s the difference?

    Have you ever wondered how some business cards, flyers and product packaging boxes feature metallic, shiny logos and text? That’s foil stamping, also known as foiling; a subtle but beautiful way to enhance printed designs.

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  10. Choosing the Right Colours for Your Print Marketing - Part 2: Colour Schemes and Combinations

    Choosing the Right Colours for Your Print Marketing - Part 2: Colour Schemes and Combinations

    Last time on the Better Printing blog, we talked about the different colours and their various associations and connotations. This week, we’ll be going through the different ways you can combine colours in your print artwork design - as well as some of the more common colour combinations and their own connotations….

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  11. Choosing the Right Colours for Your Print Marketing - Part 1: Colour Symbolism

    Choosing the Right Colours for Your Print Marketing - Part 1: Colour Symbolism

    Whether you’re a complete novice to Photoshop, or you’ve already created a few pieces of artwork for your printed marketing materials, it always helps to brush up on your design skills to make the most from your printing investment.

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  12. 8 great tips for managing your print order costs

    8 great tips for managing your print order costs

    Is your marketing budget looking a little thin on the ground? If you need help managing the costs for your next print run, there’s a number of ways you can keep the cost low without compromising your print quality.

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  13. 4 spooky offline marketing ideas for your Halloween campaign

    4 spooky offline marketing ideas for your Halloween campaign

    It’s almost that time of year again - the time where we celebrate all things spooky, scary and creepy. But the holiday of Halloween isn’t just an excuse for trick and treating - it also represents a unique opportunity to reach new customers and boost your sales numbers.

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  14. Die cutting vs digital cutting: which one is right for your print?

    Die cutting vs digital cutting: which one is right for your print?

    If you’re looking to make your marketing materials a little more engaging, a custom shape goes a long way.

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  15. 5 storefront display solutions to get more customers through the door

    5 storefront display solutions to get more customers through the door

    It’s not easy owning a physical store in the increasingly online retail landscape of 2019. With footfall numbers in decline across the UK high street, how can your business entice more customers through the door?

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  16. Folder Printing - 5 reasons why it’s one smart business investment

    Folder Printing - 5 reasons why it’s one smart business investment

    Versatile, cost-effective and high-impact; no matter what industry you’re in, presentation folders offer the perfect print marketing companion. But what makes them so special for shouting about your business? Here’s our top 5….

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  17. A brief guide to print proofs: which proof do you need for your artwork design?

    A brief guide to print proofs: which proof do you need for your artwork design?

    PDF proof? Hard copy proofs? Wet copy proofs? What’s the difference? And what is a print proof, anyway?

    Here’s our quick guide to proofs; and which type you should be using for your print artwork....

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  18. A guide to printer's marks: crop marks, cutter guides, bleed and safety margins explained

    A guide to printer's marks: crop marks, cutter guides, bleed and safety margins explained

    Struggling with getting your artwork print-ready? Perhaps you’ve heard some of the lingo - crop marks, cutter guides, bleed and safety margins - but you’re not sure what they mean? Don’t worry; they’re not as complex as they sound. Here’s a quick guide to each term...

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  19. Photoshop, Illustrator or InDesign - which should I use for my artwork design?

    Photoshop, Illustrator or InDesign - which should I use for my artwork design?

    Photoshop, Illustrator and InDesign; what’s the difference? If you’re creating print assets for your business for the first time, it can be tricky to work out which program you should be using to create your artwork. Let’s clear up some of the confusion…

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  20. Organisers and vendors - get festival-ready with this handy checklist of print items

    Organisers and vendors - get festival-ready with this handy checklist of print items

    The UK’s festival season is already upon us, with thousands of festival fans flocking to events across the country.
    Isle of Wight, Glastonbury, Reading and Leeds, download, wireless and lattitude are just some of the major ones on an ever expanding list.

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