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  1. 6 essential typography do's and don'ts for your print design

    6 essential typography do's and don'ts for your print design

    Recently we shared a couple of articles on colour in print design; how to use colour symbolism and colour combinations for more effective print marketing.

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  2. Making Your Print Collateral Work For You in 2020

    Making Your Print Collateral Work For You in 2020

    ‘Print marketing is dead’ - that’s the general consensus amongst marketing pundits and commentators.

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  3. Hot stamp foiling vs digital foiling: what’s the difference?

    Hot stamp foiling vs digital foiling: what’s the difference?

    Have you ever wondered how some business cards, flyers and product packaging boxes feature metallic, shiny logos and text? That’s foil stamping, also known as foiling; a subtle but beautiful way to enhance printed designs.

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  4. Choosing the Right Colours for Your Print Marketing - Part 2: Colour Schemes and Combinations

    Choosing the Right Colours for Your Print Marketing - Part 2: Colour Schemes and Combinations

    Last time on the Better Printing blog, we talked about the different colours and their various associations and connotations. This week, we’ll be going through the different ways you can combine colours in your print artwork design - as well as some of the more common colour combinations and their own connotations….

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  5. Choosing the Right Colours for Your Print Marketing - Part 1: Colour Symbolism

    Choosing the Right Colours for Your Print Marketing - Part 1: Colour Symbolism

    Whether you’re a complete novice to Photoshop, or you’ve already created a few pieces of artwork for your printed marketing materials, it always helps to brush up on your design skills to make the most from your printing investment.

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  6. 4 spooky offline marketing ideas for your Halloween campaign

    4 spooky offline marketing ideas for your Halloween campaign

    It’s almost that time of year again - the time where we celebrate all things spooky, scary and creepy. But the holiday of Halloween isn’t just an excuse for trick and treating - it also represents a unique opportunity to reach new customers and boost your sales numbers.

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  7. Die cutting vs digital cutting: which one is right for your print?

    Die cutting vs digital cutting: which one is right for your print?

    If you’re looking to make your marketing materials a little more engaging, a custom shape goes a long way.

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  8. 5 storefront display solutions to get more customers through the door

    5 storefront display solutions to get more customers through the door

    It’s not easy owning a physical store in the increasingly online retail landscape of 2019. With footfall numbers in decline across the UK high street, how can your business entice more customers through the door?

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  9. Folder Printing - 5 reasons why it’s one smart business investment

    Folder Printing - 5 reasons why it’s one smart business investment

    Versatile, cost-effective and high-impact; no matter what industry you’re in, presentation folders offer the perfect print marketing companion. But what makes them so special for shouting about your business? Here’s our top 5….

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  10. A brief guide to print proofs: which proof do you need for your artwork design?

    A brief guide to print proofs: which proof do you need for your artwork design?

    PDF proof? Hard copy proofs? Wet copy proofs? What’s the difference? And what is a print proof, anyway?

    Here’s our quick guide to proofs; and which type you should be using for your print artwork....

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  11. A guide to printer's marks: crop marks, cutter guides, bleed and safety margins explained

    A guide to printer's marks: crop marks, cutter guides, bleed and safety margins explained

    Struggling with getting your artwork print-ready? Perhaps you’ve heard some of the lingo - crop marks, cutter guides, bleed and safety margins - but you’re not sure what they mean? Don’t worry; they’re not as complex as they sound. Here’s a quick guide to each term...

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  12. Photoshop, Illustrator or InDesign - which should I use for my artwork design?

    Photoshop, Illustrator or InDesign - which should I use for my artwork design?

    Photoshop, Illustrator and InDesign; what’s the difference? If you’re creating print assets for your business for the first time, it can be tricky to work out which program you should be using to create your artwork. Let’s clear up some of the confusion…

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  13. 8 great tips for managing your print order costs

    8 great tips for managing your print order costs

    Is your marketing budget looking a little thin on the ground? If you need help managing the costs for your next print run, there’s a number of ways you can keep the cost low without compromising your print quality.

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  14. Organisers and vendors - get festival-ready with this handy checklist of print items

    Organisers and vendors - get festival-ready with this handy checklist of print items

    The UK’s festival season is already upon us, with thousands of festival fans flocking to events across the country.
    Isle of Wight, Glastonbury, Reading and Leeds, download, wireless and lattitude are just some of the major ones on an ever expanding list.

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  15. Boost your restaurant’s dining experience & marketing with these 5 menu types

    Boost your restaurant’s dining experience & marketing with these 5 menu types

    Whether you’re running a Michelin-starred haute cuisine establishment, a country pub or a fast-food joint, no dining experience is complete without menus.

    But what form should your menu take? There’s a huge variety of ways to present your restaurant’s offering - and some of them can serve as valuable tools for promoting your business, establishing your brand and improving the customer experience.

    Not every menu type will fit with your particular restaurant brand, of course; but hopefully these four print ideas (and one digital method) will provide some useful inspiration...

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  16. Saddle stitched, perfect bound or wiro bound - which book binding is best?

    Saddle stitched, perfect bound or wiro bound - which book binding is best?

    Not sure which type of booklet is right for your project? Let’s take a closer look at book binding methods - how they’re made, the benefits each type offers, and the things you’ll need to consider before you order a whole print run of them!

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  17. Building the perfect press kit

    Building the perfect press kit

    Whether you’re launching a brand new product, hosting a special commercial event or you’re simply looking to get your brand in front of more potential customers, a press kit is often the key to generating more media exposure for your business.

    Also known as media kits or press packets, these handy tools essentially help you gain PR coverage from journalists, reporters, bloggers and the like by supplying them with everything they need to write their story piece; news, company information, images, resources and more.

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  18. 3 off-the-wall marketing ideas for variable data printing

    3 off-the-wall marketing ideas for variable data printing

    If you’re after a way to make your promotional materials feel more special, or you’re planning a more dynamic direct marketing campaign, variable data printing is your ideal solution. But what exactly is it? And how can you take advantage of VDP to create memorable, out-of-the-box advertising for your business?

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  19. How to show your customers you love them on Valentine's Day

    How to show your customers you love them on Valentine's Day

    Love is in the air once again - and now’s the perfect time to show your regular customers how special they are to you.

    All joking aside, it’s important to reward the loyalty of your customer base. After all, it’s more expensive to acquire a new customer than it is to retain an existing one.

    And if you go out of your way to make customers feel valued and special, they’ll be more inclined to give you repeat business and recommend your company to their friends and family.

    Here are three ideas for showing your affection for your customers on Valentine’s Day!

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  20. 4 essential print collateral items for the 2019 trade show season

    4 essential print collateral items for the 2019 trade show season

    We’re about halfway through winter; which means the season for industry conferences, exhibitions and trade shows is almost upon us. And as always, it promises to be the perfect opportunity to get your brand out there, and connect with exciting new partners and opportunities.

    But is your business ready for the show floor? Whatever line of work you’re in, it’s important that your booth design and handout materials reflect the business you are today, and the goals you have for the new year.

    Here’s 4 essential items for your trade show presence in 2019 - and our tips for making the most of your print collateral investment.

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