Better Printing In Every Way.

Brochure Printing Finishes

By Betterprinting 8 July 2014 Leave a comment

Brochure Printing Finishes
A beautifully presented brochure quite literally speaks volumes about the products or services being promoted. It says more than just the text on the page. But to get this effect and to have this level of impact on the reader it takes more than just good text and plenty of images – the lasting impression is obtained through a perfect finish. With a number of brochure printing finishes to choose from, it’s tough to know what’s available and what’s appropriate for your needs. Booklet Brochure Manual Printing

So here is our guide to some of the key techniques and what they have to offer. When you want your booklet to have real impact, there are two elements to consider carefully; the feel of the finish and the quality of the binding. Both can be achieved through a variety of ways.

The feel of the paper is partially down to the thickness – we would strongly recommend a thicker 300-350 gsm paper for brochures, especially for the cover page as it gives a better first impression but is practically more robust. But it’s also down to the finish that is applied to it.

Lamination is a brilliant technique that can be Matt or glossy, and when applied to a brochure gives a wonderfully professional finish and helps it last longer. Other techniques can be applied to photographs and images to bring out their quality and emphasise them.

One such is Spot UV, where a varnish is applied to images to make them stand out and really draws the eye to them. 

Spot UV Finishes
Foiling is another technique where a film is applied using heat and pressure to give high gloss and shine finish. It’s perfect for metallic effects and can give your brochure a touch of elegance and glamour.

Gold Foil Finish
The binding of a brochure really turns a brochure from an extended pamphlet to a piece of marketing literature. A perfect binding style is highly appropriate for larger brochures that need to have the look and feel of book,

Whilst a wiro binding (sometimes known as twin loop wire or double loop) offers a great finish for academic binding, as well as quirky brochures that are smaller in size. These forms of binding are high in quality but can be expensive so a great cheaper alternative may be saddle stitch binding, where binding is stitched in to the centrefold of the brochure, or loop binding where the spine of the brochure has a loop design – perfect for smaller brochures or pamphlets that can act as inserts.Brochure Print Finishes
A great new innovative technique becoming increasing popular is die cutting brochures; where creative designs are cut into the brochure paper itself to create an eye catching 3D effect with a high impact finish.

Die-Cut Booklets
 Ultimately, the key to deciding what finish and effects you need is to think about your     brochure, its content and its intended purpose and audience. This combined with your  budget should give you an idea of the kind of size, binding quality and finish you need  to  make your brochure a successful one.

 For more information and prices please click here to find out more.

Share and Enjoy

Better Tags

10mm Capacity 2016 calendars 250 Products 250gsm 350gsm silk 5mm Capacity A0 A1 A2 A3 A4 A5 A5 Flyer Agfa Anapurna M2050 artwork Banner Banner Design Banner printing banners Before you print Bespoke Strut Cards Better Printing billboards Binding Biodegradable PVC Banners Bleed Bleed and crops Bond paper Booklet Booklet Printing Booklets booklets and brochures Bookmark Calendars Books brochure Brochure binding Brochure Covers brochure folding brochure layout Brochure Printing Brochures Bulk buying bulk print buying business Business card printing business Cards business Christmas cards business folders Business stationery Calendar Tent cards Capacity Folder templates carbonless paper Carlendars Catalogue's Christmas cards cmyk CMYK Black CMYK Colour Collating colour calibrated Colours Colours in print company literature Conference printing corporate Christmas cards Crop Marks Custom Custom Die Cut Tent Cards Custom Die-Cut Custom printing Custom stickers cutouts cutting machine Data Printing Decals Design Design for print design layout Design Resources designing business cards designs dibond cutting Die Cut die cut business cards Die Cutting Die Cutting Business cards Die-Cutting diecut brochures Diecut Wobblers digital cutting digital cutting machine Digital folders Digital printing Direct Mailing DL Leaflets eco friendly Eco printing Embossing Event Banners Faster print speed Flyers foamex Foamex boards Foiling Folded Leaflet Printing Folded Leaflets Folder Folder Capacity Folders Folding Folding leaflets folds Fonts Free Fonts Free Images fsc Full black Full Colours gate fold gatefold Gatefold Brochures Gloss Laminate green greyscale gsm Gutter half fold half-fold Hard copy hard copy proof hard copys Hexagonal Tent Cards high resolution history of lithographic printing history of print Images Indoor signs Indoor x banners interchangable Roller banners Interlocking A Shape Tent Cards Interlocking folder Interlocking Tent Cards invitations Lab Colours Labels Laminate Laminated covers Lamination Lamp post Banner kits lamppost banners landscape folders Large Format large format cutting Large Format Printing Leaflet dispensers Leaflets letterheads litho litho long run folders Litho Press Litho Printing lithographic Lithographic Printing localised marketing Loop Stitch Magazines marketing Matt Laminate Menus Mesh mid range roller banners Mini Business Cards Mini XBanners Name badges NCR Non Capacity Outdoor Banners outdoor posters Outdoor Print Outdoor Printing outdoor products Outdoor Xbanner Packaging Pantone Colours Paper weights Perfect Binding Perfect Bound perspex cutting Pop-up stands portrait folders POS Post cards postcard printing Postcards Posters premium Roller banners Presentation folders Print Print Finishing Print ready Print Techniques Print that stands out Printed Bollard Covers printed brochures printed calendar printed folders Printed Leaflets printed proofs Printed vinyl floor graphics Printed Wobblers printer's pairs Printing Printing Banners Proof Proofing proofing layout pull up banners PVC PVC Banner PVC Banners Pyramid Tent Cards reader's pairs Recycled Recycled Brochures Recycled Business Cards Restaurant Menus RGB RGB Colour Rich blacks roll up banners Roller banners rollers Rudder Saddle Stitch save money Scratch Lamination senefelder Shapes in print Shelf Print Show Cards Showcards Signage silk paper soft copy proof Spot colour Spot Colours Spot UV standees Sticker printing Stickers Strut Strut Cards Strutcards Takeaway Leaflets Takeaway Menu Tent Cards tips tri fold tri-folds Twist & Lock Leaflet Dispenser UV varnish UV-curable inkjet machine Variable Data Variable Data Printing VAT in print Vinyl floor graphics Wet proof white ink capability Wide Format Wire binding Wiro binding Wobblers X-Banners z fold z-fold

Recent Posts

Better Recent Comments

  • Folded Leaflets
    31 August 2016
    Thanks for the post, its really good, personally i like Concertina Fold in leaflets. Regards:...
  • Stickers
    25 September 2015
    Thank you for sharing beneficial information....
  • 250 Products and Counting!
    14 April 2015
    So brill that you're adding more lines, it really helps out when you're trying to choose where to...

Better Archives

Order 24 hours a day

24 hours a day, 7 days a week - Online Printing with Free Delivery

With a massive range of over 250+ products all available to order online 24 hours a day, 365 days a year and FREE delivery throughout mainland UK, you can't go wrong with Better Printing! From Brochures to PVC Banners, from Presentation Folders to Exhibition
Displays we've got something for everyone, so what are you waiting for? Order your professionally printed products today!