- Continus Reading »
So you’ve designed your artwork, chosen your colours and decided on your text… now you need to pick your font. It’s well-known that colours hold various connotations – red can denote danger or passion, orange often represents anger, blue can mean depression, nature or calmness, pink often symbolises fun and vitality and purple is synonymous with luxury (check out our blog on colour use here). However, did you know that font also holds various symbolic meaning, and can evoke its own connotations in readers? Read on to find out more!