We’re about halfway through winter; which means the season for industry conferences, exhibitions and trade shows is almost upon us. And as always, it promises to be the perfect opportunity to get your brand out there, and connect with exciting new partners and opportunities.
But is your business ready for the show floor? Whatever line of work you’re in, it’s important that your booth design and handout materials reflect the business you are today, and the goals you have for the new year.
Here’s 4 essential items for your trade show presence in 2019 - and our tips for making the most of your print collateral investment.
Did you know the word ‘cliché’ itself actually comes from the printing industry?
Nor did we until fairly recently! Apparently the word refers to the metal plate used by early printers to economically reproduce identical copies of the same text (which was also known as a ‘stereotype’ - that’s where that word comes from, too!)
Why was this plate called a ‘cliché’? One method of manufacturing these plates was to press wooden type blocks into molten metal - this would make a distinctive sound which gained the onomatopoeic name ‘cliché’. (Just in case you’re unfamiliar, an onomatopoeic word is a word which sounds like the thing it’s describing - like ‘meow’ for a cat’s call, or ‘fizz’ for the bubbles of a soft drink.)