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Wrong! This week we want to focus on how to make your brochure stand out from the rest.
You’d be forgiven for thinking that once you’ve written the content, finalised your image choices and created a killer cover design, your work is done. Sorry to let you down and all, but these days everyone is going all out to make sure their brochure is the one you pick up. From large conglomerate companies to the smallest of start-ups, you need a brochure design that’s creative, unique and above all striking.
Pahhh easy, no…?
If like us, you sometimes struggle to get the creative juices flowing, then we have a few ideas to get you started. Here are our top tips to give your brochures the je ne sais quoi they need.
Let’s Get Physical
From the textured paper to intricate folding and complicated lamination designs, anything that makes your brochures feel different in your hands is gold. Why not design an origami style folding brochure? Or try our range of finishing and Spot UV options to create a truly striking looking and feeling brochure. Or if you want to invoke a playful yet sophisticated return to childhood, pop-ups will ensure your brochure sticks in customers’ memories. There are loads of options out there so don’t be afraid to explore some physicality.
Navigation is Key
If you’ve got a lot of information for your customers to read through and explore a contents page with colourful inbuilt tabs is both a stylish and convenient way to help customers navigate your brochure. With tabs customers jump to relevant sections without having to flick through pages, searching for the right page number. And anything that improves usability and makes things easier for your customers is a good thing.
With loose leaf inserts, you can really personalise your brochure to suit each customers’ needs and product preferences. Travel companies, for example, can edit their inserts to advertise the holidays and destinations most likely to appeal to each individual customer. The more personalised your advertising the more likely you are to see results.
You don’t have to stick to tradition square or rectangle shapes. What’s the point in all these technological advances if you don’t take advantage of them? With die-cut, you can create brochures in whatever shape you imagine. Why not try designing a brochure in the shape of your company logo or top selling product? Don’t be afraid to get creative with your shapes!
Interesting and creative binding techniques are yet another way to give your brochure that extra pizazz. The standard binding methods for brochures are perfect bound or saddle stitch. These are perfect if you’re going for a classic and sleek look. However if you want to try something a little different, creative binding is guaranteed to have an impact. Wiro-binding , using silk ribbon to tie your brochure pages together
Stay aligned with your brand
The most important aspect in successful brochure design is ensuring your business’ branding and values are reflected. Therefore, when it comes to designing your brochure, your branding needs to be at the forefront of your mind. If you’re funeral directors, a high colour, spot laminated brochure filled with images of laughing children, is probably not going to send the right message. If you think about your brand identity, the right feel, look and colour scheme should come to mind. So don’t go for an outlandish or in your face design just because you can.
Keep it simple, stupid! Above all your brochure has to be readable. So whilst we actively encourage your creativity to make sure you don’t compromise the functionality of your brochure.
That’s all, for now, folks!
If you need any more advice on what’s right for your brochure don’t hesitate to ask. At Better Printing, we’re always here to help. Just contact our friendly staff today on 023 8087 8037 or email: info@BetterPrinting.co.uk and they’ll be happy to help!
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This week we wanted to celebrate all things
We’re firm believers in that old saying ‘how do you know where you’re going unless you know where you’re coming from?’ so we decided it was time to find out more about the history of lithographic printing.
We dug out our history books, stuck on the kettle and settled in for some reading. The result? Our own little lithography timeline, enjoy!
1795-98: It all begins with laundry.
The star of our little story is Alois Senefelder, a well-regarded German playwright. Senefelder was struggling to make a living from his plays because creating copies was both a lengthy and expensive process. Then one day in 1795, his mother asked him to write a laundry list. Out of paper, he scribbled down the list on a limestone block using a grease pencil. He soon realised whatever he drew on the stone in the grease fluid would repel water whilst the stone would hold it. So by first wetting the stone and then applying ink, which stuck to the pre-applied grease, he could recreate an image again and again. Thus, lithographic printing was born.
1817: The first litho press
In 1817 took his experimenting to the next step, designing the very first litho press. The flatbed press automatically dampened and inked the plate, making the whole process much faster.
1837: Life in colour
In 1837, Frenchman Godefroy Engelmann patented his method of colour printing, known as chromolithography. Using the lithographic method of printing, he created his images by inking the plates with different coloured inks (blue, magenta, cyan and black) and then applying these inks one after the other to the sheet substrate. By overlaying the different inks, Englemann was able to create a multi-tonal, colour image. This discovery marked a giant leap forward for modern day lithographic printing, and we still use this basic process today.
1843 From flat to round presses.
1843 saw the invention of the first lithographic rotary printing press, built by Richard March Hoe. With a rotary press the image is placed on a revolving metal cylinder instead of a flatbed, which made the printing process much faster.
1871: The rise of the machines
By 1871 the word was out. By this time in the U.S alone there were more than 450 hand operated litho presses in use. As the popularity of Senefeder’s legacy continued to grow, people continued to experiment with and improve the process.
1880-1904: From Rotating to offset- Refining the process.
Between 1880-1904 Robert Barclay invented and continually developed the first offset lithographic printing press. The popularity of the direct rotary press had been suffering for a while due to advances in letterpress printing. The main problem was the continual pressure of plate on substrate eventually caused the image to wear off the plate. With Barclay’s offset press the metal plate did not come into direct contact with the substrate. In between he placed another ‘offset’ cylinder covered in a layer of cardboard that transferred the printed image from the plate to the cardboard and then to the substrate. After a few years of experimenting the cardboard was switched to a ‘rubber blanket’- this design is what we use today!
The 21st century and beyond
Nowadays we’ve come quite a long way from limestone and grease. Lithographic printing actually accounts for more than 40% of all printing, packaging and publishing done worldwide! With the improvements in digital printing techniques and online publishing the future may see this figure decreasing and lithographic printing being reserved for only the most expensive and high-quality print jobs but, until then, Senefelder we owe you so much.
For more information on lithographic printing or to learn more about our huge range of lithographic products just contact our friendly and helpful staff today on 023 8087 8037 or email: info@BetterPrinting.co.uk and they’ll be happy to answer any questions you have.
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Tent cards are one of our most stunning products that we offer in our Point of Display range, their utility implies that they can be utilised by any business as a promotional or informational tool.
They also not just have one side to them but offer two to six sides to print on giving you many options which make these products a very special marketing tool.
Tent cards are a great space saving product, which can be used as a Bar Menu, Awareness campaign or to promote a special offer. Not only this but they are a very cost-effective way to boost your business.
We also can offer Die cut tent cards which can come in many unique shapes to stand out and get noticed.
Tent cards we can offer you:
- Interlocking Tent Cards
- Interlocking A Shape Tent Cards
- Pyramid Tent Cards
- Custom Die Cut Tent Cards
- Hexagonal Tent Cards
- Calendar Tent cards
We offer different shapes and sizes and you can order any quantity tent-card between 50 and 10000, which are easily assembled either with an interlocking mechanism or with tape applied to glue flap. If you want any other Quantities then please let us know and we will help you with all your needs.
We present the best finishing to our tent cards such as Die cut and creased to final size, Lamination to the front, Supplied flat for easy transportation and also offer mailing services. Quite simply, we offer our customers the best quality product printed on our recommended 350gsm silk paper.
All of our tent cards are packed suitable for overnight delivery. We can also pack in sets if you have more than one design to your tent cards.
With a tiny bit of innovation and access to an assortment of customization choices, for example, diverse sizes and shapes, what we offer. You can indulge superb special printing on cards to your business and individual needs.
We also offer many templates of all these products, which available on request.
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Roller banners also known as Pull up banners or roll up banners are among the most useful and economically-built handy exhibit solutions that appeal and captivate the customers' interest in the best creative way.
When you spend exorbitantly in your marketing campaign, that which you desire is not only more exposure and awareness, nevertheless higher ROI and better conversions as well. And that is what roller banners are all about.
Not only do they add design to your display advertisement, but additionally instil an interest among the potential customers to find out more about you, which lead to improved conversions. Roller banners are manufactured from sturdy materials so they are never worse for wear. Use them multiple times and they are going to appear just like new each and every time.
Roller banners are simply ideal for any and every single form of display campaign; in seminars, conference rooms, marketing, wedding events and training centres among others. They are in fact the ultimate promotional tool when it comes to small and large businesses as they effectively draw huge customer base, promote brand awareness and recognition. The amazing thing about these banners is that you don’t need any tool to set them up. Whenever a display is required, you only need to extend its body from the roller cartridge with no extra support to achieve this. However, when you spend money in roller banner stands, ensure that you invest in something valuable.
FACTORS TO CONSIDER WHEN PURCHASING A ROLLER BANNER
Types of Roller Banner Stands
Based on your marketing needs and promotional space, opt for a roller banner that suits your preferences. With different types of Roller banners in the market today, you will certainly find one that matches your marketing needs. BETER PRINTING roller stands are retractable, self-standing and easy to erect. In fact they are the ideal solution for any display. You can as well download powerful templates on our template page.
This is one factor that should be considered while opting for a roll up banner. Regardless of the brand you choose, just select the best quality ones that will provide extreme sturdiness, style and likewise, add an excellent value to your marketing campaign. The print quality of BETTER PRINTING Agfa Anapurna M2050 modern printing machine is high-class with non UV fade links
This is another factor to be considered when purchasing a pull up banner. The two best materials for roll up banners used by BETTER PRINTING include PVC and Lightstop. The PVC materials are printed using non fade inks while the Light-stop material has a lamination added to it for extra protection. In addition, BETTER PRINTING the Light-stop press makes use of a Canon image PROGRAF iPF8300S Wide format printer.
BETTER PRINTING PVC roller banners are the lowest cost roller banners, and can be used for
Also, the BETTER PRINTING Light-stop roller banners can be used for
Graphics design service
Intelligent marketers will opt for a brand in roller banners which comes as a total package of top-quality digital print graphics display, strong and durable banner stands, halogen lights and complimentary transport case. Top quality graphics design makes the display look more vivid and invigorating. Our experienced design team will be glad to assist you with your banner designs.
Cost is among the most vital factors to be considered in purchasing a roller banner. Generally, these are reasonably priced, and provide an incredible money value to the customers. You can explore diverse options in roller banner stands and go for the one that best fits into your pocket. The prices of roll up banners on BETTER PRINTING website range from £32 to £233.
In view of these factors, buying roller banners from a reputable online firm is very important. With its rich industry experience, BETTER PRINTING introduces its innovative range of Roller Banners that are printed and completed all in-house. Our range of roller banners, exhibition stand and pop-up products makes us one of the leading wide format suppliers, and it is all down to our experienced staff and distinct printing presses. We have 9 amazing Roller Banners on our site to suit every of your requirement. From 2m wide banner stands to 3m tall roller banners, we have got the complete solution with regards to roller banner printing. Our roller banners are quick and easy to pull up and are lightweight for easy transportation. With bulk orders, you will definitely save for yourself some cash for other important tasks. For a full range of our roller banners, click here for comprehensive details.
When you’ve got something to say and you're not afraid how loud you shout it, our outdoor roller banners will help get the word out. All our outdoor roller banners are printed in full colour using UV fade resistant inks. They are the perfect marketing tool to accompany you to any outdoor event. For our full range of sizes, finishes, lamination and printing options click here.
When you think about easy promotions there can be nothing better compared to buying quality innovative roller banners. Talk of quality, think of BETTER PRINTING!
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We know sometimes it may seem as if we’re speaking an entirely different language; the terms we use can be nigh on impossible to understand if you’re not a print specialist.
So to help you out we’ve created a fairly comprehensive glossary of the printing terms you’re most likely to come across:
A thin flexible sheet of transparent plastic used to make overlays.
Against The Grain:
Running a sheet of paper through a printing press at right angles to the grain direction of the paper.
A common term used to describe a range of smooth papers with a filled surface.
A computer program designed for a particular use, for example word processors such as Microsoft Word or page layout applications, such as Quark Xpress or Adobe Indesign.
The process whereby all original photos, graphic images, text etc. that are needed to produce a design for your printed product, are made into a print-ready form.
Abbreviation for artwork.
Printing on the second side of a printed sheet.
Binding is process of fastening papers together.
A grid of pixels or printed dots, generated by computer, to represent type and images.
Thick rubber sheet that transfers ink from plate to paper on the press.
An un-inked image is pressed into the back of a sheet, producing a raised ‘embossed’ image on the front of the sheet.
The area of a printed image or text etc. that extends beyond the trim edge of a sheet or page. A bleed may occur at the head, front, foot and/or gutter of a page.
A smooth transition between two colours; also known as a graduated tint or gradient.
A grade of paper suited for letterheads, business forms etc.
A hardback book made with stiff outer covers. Cases are usually covered with cloth, vinyl or leather.
A type of coated paper with a very high gloss enamel finish
A method of altering the thickness of a shape by over exposure in processing or, by means of a built-in option in some computer applications.
Are graphics saved in ready-to-use computer files. These are normally vector illustrations and not photographic images.
An outline, embedded into the file, that tells an application which areas of a picture should be considered transparent.
An abbreviation for cyan, magenta, yellow and key (black) which make up the four process colours. When combined together in varying proportions can be used to produce the full colour spectrum.
Gathering together sheets of paper from a book, magazine or brochure and placing them into the correct order.
Process by which a continuous tone colour image is separated into the four process colours (CMYK) for print production.
A method of folding in which each fold opens in the opposite direction to its neighbor, giving a concertina or pleated effect.
Forms or stationery products, are produced from reels of paper and then fan folded. These can be either single or multi-part forms.
Numbering paper by pressing an image on the first sheet which is transferred to all parts of the printed set.
To mechanically press a rule into heavy paper or board, enabling it to be folded without cracking.
A phenomenon that occurs when the middle pages of a folded section extend slightly beyond the outside pages.
Crop is to remove unwanted portions or trim the edges of a picture or page to make it fit.
Lines near the margins of artwork or photos indicating where to trim, perforate or fold.
Abbreviation of computer-to-plate; a process of imaging directly from a computer onto the plates used by a printing press.
One of the four process colours, also known as blue.
Is the opposite of embossing. An image is pressed into the front of the sheet of paper so it lies below the surface.
The degree of tone, weight of darkness or color within a photo or image.
A modern printing method that uses digital files, such as PDFs, instead of printing plates. This is the best option for short runs or personalized variable data products.
A high quality colour representation of the finished print, produced for customer inspection for errors that can be corrected prior to final printing.
A printing defect in which dots print larger than intended causing darker colours or tones. This is due to the spreading of ink on stock. The more absorbent the stock, the more dot gain.
DPI (Dots per inch):
A measure of the quality of an image from a scanner or output resolution of a printer. The more dots per inch, the higher the quality will be.
A method of enhancing a mono/ black and white image using two colours.
Drilling of holes into a product which will allow its insertion over rings or posts in a binder or folder.
A mock-up made to resemble the final printed product which uses the proposed grade, weight, finish and colour of paper.
Implies the permanent inclusion of elements and data into a computer file. This is necessary in order to maintain or change particular elements when the file is used remotely.
A process performed after printing to stamp a raised image into the surface of paper; using engraved metal embossing dies, extreme pressure, and heat. Embossing styles include blind, deboss and foil-embossed.
An acronym for Encapsulated PostScript, a computer file format widely used by the printing and graphics industries.
The system by which data is held in a particular type of computer file.
To align, evenly with a margin. E.g. along the left or right edge of a typeset page.
Foiling is a metallic finish, applied by specialist equipment.
One of a range of styles/typefaces in which lettering can be produced during the type setting stage, e.g. Times New Roman.
Four Colour Process (CMYK or full colour):
Reproduction of full-colour photographs or art with the four basic colours of ink (cyan, magenta, yellow, black).
Font Matching / Font Substitution:
A sometimes undesirable process- when a chosen font is not available, the closest possible match is used, sometimes causing reflow of the text or other errors.
Full Colour (CMYK or Four Colour Process):
Reproduction of full-colour photographs or art with the four basic colours of ink (cyan, magenta, yellow, black).
Paper weight is measured in grams per square metre (GSM)
General term used for a computer file containing a picture: photographic image, illustration etc.
Shades of grey ranging from black to white; in printing, greyscale appears only on the black plate.
Metal fingers which hold paper and carry it through printing impression to the delivery end of the press.
Expandable portion of a pocketed folder or envelope.
The blank inside margin, line or fold at which facing pages meet.
Using small dots to produce a continuous-tone image. The effect is achieved by varying the dot size and the number of dots per square inch.
The white space above the first line on a page.
Spot or imperfection in printing.
A specific colour e.g yellow or green.
Portion of paper where ink appears.
Positioning pages in a press-ready form so that they will be in the correct numerical sequence after folding and aligned with the margins.
… that’s all for now folks. Come back next week to read the second half of the glossary or to download a completed PDF version.
Remember at Better Printing we’re always here to help. If you need any advice or guidance just contact our friendly and helpful staff today on 023 8087 8037 or email: info@BetterPrinting.co.uk.
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Let’s Take It Outside: It’s time to embrace the world of outdoor promotions.
When you’re advertising an upcoming event or product launch, it’s all very well sticking brochures, leaflets and quite possibly the kitchen sink through front doors but sometimes you need to make a bigger impact.
Step into outdoor printing.
There’s a reason why posters, banners and billboards are so popular- they’re big, bold and boost your sales. When used in conjunction with traditional print media and social media campaigns, they’re proven to increase response rates and help create a buzz around your products or events.
Still not convinced? Here’s why we believe you should include outdoor printing in your next marketing campaign.
Outdoor products are designed to make an impact and turn heads. The size, vibrant colours and eye-catching placement of banners, posters and signs ensure they grab the attention of passers-bys and keep your brand in the forefront of their minds.
When you place your poster next to a railway station, at a busy junction or at the busiest part of the high street then potential customers will see it again and again on their daily commute to and from work. The more customers see an advert the more it stays in their brain and the more likely your brand and message will be remembered.
With outdoor printing, a promotional campaign doesn’t have to break the bank. In fact it’s often the most economical way to advertise your business- the cost of outdoor media can be up to 20% lower than other forms of advertising. Just one well-placed billboard can result in increased revenue and raised brand awareness.
With outdoor advertising, you can generate a mass-market appeal. A newspaper or T.V advert will only reach a certain audience- those that read said paper or watch T.V at the right time. With outdoor advertising, the impact of your advert is not restricted to a certain group; anyone who walks passed your advert has the potential to become your next customer.
With outdoor advertising you're in charge. You choose where your poster, billboard or banner is and you choose who sees it. This gives you huge potential for localised marketing. You can tailor make your adverts, allowing you to target a precise audience. The more relevant your ad, the more effective it will be.
Getting talked about can only mean good things for your business right? With the advent of social media a large, creative or unusual ad can go viral in a number of hours and boost your business along with it. Get your ad right and it may even end up on the news.
Advertising that doesn’t quit
With a billboard or poster your advertising can't be switched off or ignored, it's there to see whether people want to or not. Customers will repeatedly see your brand and message, ensuring your company sticks in their minds.
At Better Printing we aim to fulfil all your outdoor printing needs. That’s why we have a massive range of 28 products specifically designed for outdoor use. For more information and to explore our range of outdoor printed products, click here.
Remember at Better Printing we’re always here to help. If you have any questions or need advice on our outdoor printed products, just call us on 02380 878037 or email firstname.lastname@example.org and one of our friendly team will be glad to help.