Monthly Archives: August 2018

  1. Paper Weights: What the GSM are they all about?

    Paper weights in print

    Here at Better Printing we’ve put our heads together to give you the low down on paper stocks and advise you on the best weight for your product.

    So here is our insiders guide to paper weights. 

    Lets start with something simple: GSM - what exactly does it mean?  

    GSM stands for Grams per Square Meter, and is the standard unit of measurement for all paper and card stocks. The higher the GSM the heavier and (normally) thicker your substrate will be. To give you a reference point, the average piece of printer paper is normally around 100gsm.

    Strange as it sounds different paper weights can convey different messages and affect the way your product and, by extension, your business is seen.  Generally speaking the heavier the paper weight, the more high quality your product feels. However printing a magazine or booklet on a high-gsm stock would be impractical- the extra weight would force the pages to spring open and its unlikely the magazine would lie flat.

    Before you panic below are some general guidelines you can follow to make choosing your paper weight easier.

    What paper weight is best for your product?

    Business Cards:

    For business cards we recommend a stock between 350gsm and 400gsm. Choose anything less and you risk being stuck with flimsy business cards that wear easily and thus reflect negatively on your business.

    Posters:

    We recommend between 150gsm and 200gsm. For posters you need to get the right balance. A high-gsm stock isn’t practical as the greater the weight the more likely the poster is to fall down, but if the stock is too low the poster will tear easily.

    Company Document Folders:

    We recommend between 350gsm and 400gsm. Like business cards your folders need to make the right impression and a heavier stock gives a more quality feel. In terms of practicality your folder will be used to hold different items, from documents to invoices and DVDs, and will be regularly opened and closed. Therefore you need a heavier weight stock to stop your folder falling apart under the stress of its contents and repetitive usage. 

    Brochures, Booklets and Magazines:

    We recommend a thicker cover: 300gsm with inside pages between 120-170gsm. Its important to remember that multiple pages printed onto a heavy stock makes it difficult to make a brochure lie flat once opened. A heavier cover with lighter inside pages gives you the luxurious look and feel you want without compromising the functionality of the brochure, magazine or booklet.

    Business Stationery:

    For letterheads and compliment slips we recommend between 100gsm-140gsm. Again your business stationery is a reflection of your company so you need your paper to feel quality. However as the function of your business stationery is generally for communications rather than for promoting your company, using a heavy stock would be overly expensive for little benefit.

    Need more advice on what’s right for your product? At Better Printing we’re always here to help. Just contact our friendly staff today on 023 8087 8037 or email: info@BetterPrinting.co.uk and they’ll be happy to help!

    Continus Reading »
  2. PVC Banners: A good design is about more than style…

    PVC Banners blog header

    …You need to make sure your design works as a product. Without getting all philosophical on you we want to stress the importance of getting the Artwork for PVC banner just right.

    If you’re planning an event and you want an eye-catching banner to get the word out, then you need to think carefully about your design. An outdoor banner is a reflection of your business; if your banner looks second rate the time, effort and quality of your work can all be called into question.

    To help you out we’ve put our heads together and come up with some top tips to keep in mind when designing your banner.

    Better Printing’s Top Tips on Setting up the Artwork for Your PVC Banner:

    keep it simple when designing banners
    Keep it simple:

    Remember this is a banner and not your chance to pen your very own 1000 page literary masterpiece. Any text has to be read easily and from a distance, so keep it short snappy and straight to the point. 

    think left to right when designing banners

    Think left to right:

    Creating a unique looking banner is all good and well but if no one can read it, you’ve wasted your time and money. We’re used to reading left to right, bottom to top so you should choose the placement of text on your banner with this in mind.

    300 dpi for pvc banners artwork

    300 (dpi) is your lucky number:

    Any images you want to include on your banner must be high resolution. The lower the resolution of your pictures the worse the reproduction: low res images are often be pixelated, blurred and of poor quality when reproduced in print. Your images should be 300dpi at the very least and saved as CMYK.

    Size does matter:

    If your banner is 6ft by 20ft chances are your computer doesn’t have the memory to support a design of that scale. That’s why most people scale down when using a design program such a photoshop. If you are scaling down, it’s best to design at 50% or 25% the size of the actual banner and in inches rather than feet; so 6ft becomes 91cm/ 45cm and 20ft becomes 3m/1.5m. However its important you remember that your banner once printed will just be a bigger version of the design on your screen. So if your design looks cramped on screen it unfortunately won’t magically look better in reality.

    Oh and without trying to state the obvious, be sure to tell us if your design is true to scale or by how much you’ve scaled it down.

    Hems and eyelets: What You Need to Know.

    Hems and eyelets

    First of what are eyelets? Eyelets* are the little metal rings set around the edge of your banner that allow it to be easily fixed to a building, fence or wall. If one of these eyelets is ripped out your banner can sag and look messy. That’s why we turn over the outer 2 inches of the banner to create a double thickness hem and protect the eyelets from ripping.

    What does this mean for your design?

    The eyelets are set approximately 2 inches away from the edge of the banner. So to ensure that nothing is cut off during the hemming process you need to design your banner with a 5inch bleed and keep anything critical like text or images out of this area.

    *If your printer starts talking about grommets or even metal rings don’t panic, different printers may use different terms but they all refer to the same thing.

    If you can remember all this then you’re probably on to a winner, either that or you’ve definitely done this design thing before. 

    Just remember at Better Printing, we’re always here to help. So if you need any advice or guidance on providing artwork for your product, just contact our friendly and helpful staff today on 02380 878 037 or email: info@BetterPrinting.co.uk

    Continus Reading »
  3. The holidays are coming…

    Christmas and Calendars 2016

    We’re sorry, but we have to say the dreaded words: it’s time to start thinking about Christmas 2015.

    We know, we know its still months away! The sun is still shining! But with Christmas being perhaps the busiest time of year for companies and printers alike, it’s never too early to start planning for your. 

    It’s not all bad news though. To ease you in to the Christmas planning process we are offering an early bird special on all 2016/17 calendars and corporate Christmas cards.

    Order yours before 30th October 2015 and you could save up to 10% on your order!

    Attractive, practical and cost effective, our calendars are great as a promotional give away item! Consider them your undercover marketing agents: just add your branding and your customers will be reminded of your business 24 hours a day, 365 days a year!

    Calendar-printing-Xmas-card-Printing

    Our business Christmas cards are the perfect way to spread some holiday cheer whilst simultaneously promoting your brand and business. Send them out to your customers to make them feel valued and gently remind them of your services.

    This offer is only available until 30th October 2015 so buy your calendars and corporate Christmas cards whilst you can!

    Click on the links for more information on our Printed Calendar range and business Christmas cards.

    Remember at Better Printing we’re always here to help. Just contact our friendly and helpful staff today on 023 8087 8037 or email: info@BetterPrinting.co.uk and they’ll be happy to answer any questions you have.

    Continus Reading »
  4. Setting up the artwork for your PVC banner

    PVC Banners: A good design is about more than style…

    …You need to make sure your design works as a product. Without getting all philosophical on you we want to stress the importance of getting the Artwork for PVC banner just right.

    If you’re planning an event and you want an eye-catching banner to get the word out, then you need to think carefully about your design. A banner is a reflection of your business; if your banner looks second rate the time, effort and quality of your work can all be called into question.

    To help you out we’ve put our heads together and come up with some top tips to keep in mind when designing your banner.

    Better Printing’s Top Tips on Setting up the Artwork for Your PVC Banner:

    Keep it simple:

    Remember this is a banner and not your chance to pen your very own 1000 page literary masterpiece. Any text has to be read easily and from a distance, so keep it short snappy and straight to the point. 

    Think left to right:

    Creating a unique looking banner is all good and well but if no one can read it, you’ve wasted your time and money. We’re used to reading left to right, bottom to top so you should choose the placement of text on your banner with this in mind.

    300 (dpi) is your lucky number:

    Any images you want to include on your banner must be high resolution. The lower the resolution of your pictures the worse the reproduction: low res images are often be pixelated, blurred and of poor quality when reproduced in print. Your images should be 300dpi at the very least and saved as CMYK.

    Size does matter:

    If your banner is 6ft by 20ft chances are your computer doesn’t have the memory to support a design of that scale. That’s why most people scale down when using a design program such a Photoshop. If you are scaling down, it’s best to design at 50% or 25% the size of the actual banner and in inches rather than feet; so 6ft becomes 91cm/ 45cm and 20ft becomes 3m/1.5m. However its important you remember that your banner once printed will just be a bigger version of the design on your screen. So if your design looks cramped on screen it unfortunately won’t magically look better in reality.

    Oh and without trying to state the obvious, be sure to tell us if your design is true to scale or by how much you’ve scaled it down.

    Hems and eyelets: What You Need to Know.

    First of what are eyelets? Eyelets* are the little metal rings set around the edge of your banner that allow it to be easily fixed to a building, fence or wall. If one of these eyelets is ripped out your banner can sag and look messy. That’s why we turn over the outer 2 inches of the banner to create a double thickness hem and protect the eyelets from ripping.

    What does this mean for your design?

    The eyelets are set approximately 2 inches away from the edge of the banner. So to ensure that nothing is cut off during the hemming process you need to design your banner with a 5inch bleed and keep anything critical like text or images out of this area.

    *If your printer starts talking about grommets or even metal rings don’t panic, different printers may use different terms but they all refer to the same thing.

    If you can remember all this then you’re probably on to a winner, either that or you’ve definitely done this design thing before. 

    Just remember at Better Printing, we’re always here to help. So if you need any advice or guidance on providing artwork for your product, just contact our friendly and helpful staff today on 02380 878 037 or email: info@BetterPrinting.co.uk.

    Continus Reading »
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