- Continus Reading »
If the experts are right and it only takes 7 seconds to make a first impression, you need to make sure your business card is working it baby.
When you get your business card design right, your name and business will be remembered-get it wrong and you won’t. Put simply, if your business card doesn’t inspire confidence, it won’t help you generate new business.
So how do you make sure your business card is the right side of impressive? We’ve created a mini guide with our top 10 tips for designing an amazing business card.
1. Who Are You?
You’ve only got a small window of space to let people know who you are and what you do, so think carefully about what you include. You name, job title, company name and contact details should be easy to read. Remember, you need to strike the balance between providing enough information and making your card look cluttered.
2. Be Creative…
Your business card needs to pack a punch, so don’t be afraid to play around with the shape or finish of your card; a die cut card in the shape of your choice or metallic ink or embossed lettering could really help your card stand out. At Better Printing we have a range of finishing options available so creating a unique and original card is easy.
3. …But Don’t underestimate the power of Simplicity
Sometimes a simple card with a black a white design is all you need and it can often looks more stylish too.
4. Think Carefully About Your Fonts
Whilst it may be tempting to use something funky and out there, the first function of your font is to be readable. Also it’s crucial to match your font to your brand and business. If you work for a funeral directors a font like this may not send the right message to potential clients.
5. Colour is Key
It’s tempting to throw all the colours under the sun at your card but its quality not quantity that’s important. We recommend using 2-3 colours for the best results. Make sure to use colours that fit your brand-any inconsistencies can undermine the professional appearance of your company.
When designing your card, always make sure you include a bleed area of at least 3mm, to ensure there are no borders or area missed in the print. Including a “safe area” in the centre of the card and situating any important information within this area, minimizes the danger of it being cut off during the printing process.
7. Don’t Skimp on Quality:
No matter how good your design is you won’t impress anyone if it falls apart in your hands. All our business cards are printed on 350gsm or thicker so your cards look professional and are less likely to be damaged when you hand them out.
8. Make Use of the Reverse Side:
You’ve paid for the whole card so why not utilize as much of the space as possible? Use the other side of the card to show off your company logo and tagline, or if you’re an artist why not include a miniature of your favourite work. The more exposure the better!
9. Proof, Proof, Proof!
We can’t stress it enough: it is crucial you check your finished design for errors! Once your design has gone to print there’s no going back. So check thoroughly for potential spelling mistakes or design faux pas.
10. Bundles Make for Great Value
Buying your all you business stationery at the same time not only allows us to offer you significant savings but it can also protect your brand. Buying everything from one printers means colour, font and design consistency across all your products, so the power of your brand is safe.
At Better Printing we don’t just offer ‘business card printing’, but we work alongside you to make sure your card is the best it can be.
For more information see our full range of business cards here or contact our friendly and helpful staff today on 023 8087 8037 or email: info@BetterPrinting.co.uk and they’ll be happy to answer any questions you have.
- Continus Reading »
Whether you’re a new start-up company or a huge conglomerate we know it’s always important to save money where you can. Research shows that the more frequently customers buy products each month, the more money they actually end up spending. Is bulk buying a legitimate solution? Does it actually save you money?
Advantages to bulk buying your print:
Do the maths: larger quantities typically cost less per unit.
When you work out the difference in price, bulk buying usually results in a much healthier looking cost per unit-even without taking into account delivery costs. Take our A4 brochures for example. 500 brochures for £299 works out as 60p per brochure but if you buy 20,000 brochures at a cost of £2209 works out as only 13p per brochure. Which is quite a saving.
Bespoke die-cut designs are affordable.
The main reason bespoke die-cut products are so expensive is because a new cutter has to be made for each design and this cost has to be factored in to the price. When you’re buying in bulk the savings mean having a unique design or shape is no longer significantly more expensive.
Cut down on delivery costs.
Buying a new set of business stationery every quarter means paying for 4 sets of delivery charges. By ordering in bulk you only pay for one set and you have enough letterheads that you don’t have to worry about running out throughout the year.
Things to think about before you buy in bulk:
Try before you buy.
If you’ve never bought from a print company before or you’ve never used a particular product it’s a good idea to request a hard copy proof or order a small quantity first before you commit to a large order. Else you could end up with a 1000s of leaflets you can’t actually use. Samples are always available to review if you prefer.
This is common sense really, but make sure you only order the amount of products you actually have the space to store. There’s nothing worse than filling your offices floor to ceiling with boxes of company brochures for months on end because you didn’t think about how many boxes could fit into your storage cupboard.
Which product you need.
Whilst it’s always a good idea to have a supply of business stationery and company folders the same can not be said for other products. Ordering a 1000 posters advertising your 1 week only Easter discount would likely end up in a lot of wasted paper and ink. So think carefully about what you will be using your product for and how often you will need it before you order 1000s of them.
In short: buying in bulk is a great way to get all the high quality products you need whilst saving you some pennies. Just make sure you think it all through before you order!
Check out our product range here to start ordering today!
- Continus Reading »
It only takes three little words to get us excited here at Better Printing. That’s right, this week we’re talking about custom printed products.
When you need something special or have a specific design in mind, with our custom printing service we can help you create a product unique to you.
Still not sure? Here are 3 reasons why custom printing is the answer you’ve been looking for.
You’re in the driving seat:
With Better Printing’s custom product printing service you’re in control of the entire design process. Choose the size, shape and finish of your product. No design is too big, no shape too complicated. Our designers work alongside you advising you on the best options for your product so the end result is exactly what you envisioned.
Create something unique:
If you want your products to make an impact they have to stand out from the crowd. Custom printing offers you the chance to create something original. With any shape, any size, any colour, you’ve got a lot of scope to get creative with. So don’t resort to standard templates and design something special, something that will get your customers talking.
If only perfect is good enough, only a custom design will do:
If you take your business seriously, you need to take you marketing seriously. The more successful your marketing the more successful your business will become. Having the right materials is essential when implementing a god marketing campaign. So why settle for second best? With custom printing you can create the perfect promotional product.
Remember Better Printing is here to help. So if you have any questions or want more information about the services we offer just call us on 023 8087 8037 or email: info@BetterPrinting.co.uk
- Continus Reading »
Business cards have been around for what seems like forever. With the advent of sites like Linkedin you may have prematurely decided they’ve become redundant.
Perhaps unsurprisingly, we disagree. When used effectively business cards are still a must have in this day and age. So this week we want to convince you of the enduring power of the Business Card.
So here are just a few reasons why you still need a high quality business card in your life.
The Key to Networking Success
Never has the phrase ‘its not what you know, its who you know’ been more apt as it is in today’s growing marketplace. Networking is still a vital part of the business world and nothing beats a business card for turning a face-to-face meeting into a bona fide business opportunity.
Your Own Private Cheerleader
A business card is affordable advertising that doesn't stop. It’s a visual cue, reminding those you meet exactly who you are and what you do - reinforcing a good first impression. With a business card you have someone in your corner helping you get your name out there.
Allow Yourself to Show Off
A custom business card gives you a professional opportunity to show off your personality and help you stand out. Get creative with your design with die-cut shapes, rounded corners and vibrant spot UV varnish. That way your business card doesn’t just introduce you, it gives potential customers an idea of who you are.
A business card helps legitimize your business. It shows you care about how your business is perceived and it gives potential customers an easy way to contact you. Furthermore in some situations using your phone to make notes or writing contact info on scrap pieces of paper looks very unprofessional and may end up doing your business more harm than good.
Sometimes it’s just not possible to have a tablet or computer on you for taking notes and you never know when you might meet someone you’re interested in working with. They’re a wallet sized, easily portable way to advertise your business to anybody who may express an interest in what you do.
Have we piqued your interest? Click here to see our huge range of affordable, high quality business cards.
Remember Better Printing is always here to help. If you need advice or guidance just contact our friendly and helpful staff today on 023 8087 8037 or email: info@BetterPrinting.co.uk.
- Continus Reading »
If you’ve indulged in any retail therapy lately you’ve probably seen a wobbler or 2 and maybe even been tempted to buy because of one, but we’re guessing the term ‘wobbler’ is new to you.
To clear up any confusion and answer any questions here is our comprehensive guide to the what, the when and the why of wobblers.
Introducing ‘The Wobbler’.
So what exactly is a wobbler? A wobbler is a small sign or tag with a self adhesive PVC plastic arm attached. They’re designed to hang off a shelf or till and draw attention to a particular product or special offer. Or, to put it another way, they’re a highly effective method of visual marketing.
Why are wobblers so effective?
A wobbler is so named because when customers walk past it causes the wobbler to move and catch your customers’ eyes. In a crowded retail environment such as a supermarket with hundreds of similar products to choose from, a wobbler literally reaches out to your customers and encourages them to focus on specific items. When 80% of buying decisions are made in your shop aisles a well placed wobbler can make a massive difference. Plus they’re durable, affordable and quick and easy to install.
How can you make your wobbler work for you?
So now you know what a wobbler is and how they work here are some ideas on how to use wobblers in your business:
a) Promote a special offer or competition
Wobblers are the ideal way to promote a competition, discount or special offer. Just add your logo and the offer or competition details to raise awareness and boost your sales.
b) Push products
If a particular product is nearing its expiration date or you need to make room for a new shipment of stock and you need to push sales, wobblers are a great way to draw attention to the product you need to shift.
c) Use QR codes to encourage customers to engage with our brand
Wobblers are perfect for promoting QR codes. They’re the ideal size, easy to print on and can be placed directly in your customers’ line of sight. Use your QR codes to link customers to your website. By posting exclusive content, a funny video, or useful and educational information, customers will want to engage with your brand and will be more likely to look out for your products in store.
Hopefully we’ve inspired you to start designing your perfect wobblers today. Why not click here to see our rage of die-cut wobblers.
Remember at Better Printing we’re always here to help. If you need any advice or guidance on designing and ordering your wobblers just contact our friendly and helpful staff today on 023 8087 8037 or email: info@BetterPrinting.co.uk.