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This week Better Printing is going GREEN.
We know it’s not always easy staying eco conscious when you’re trying to promote your business. When you need to get your name out there, sometimes thinking about the environmental impact of your advertising goes out the window.
‘It’s just too expensive’, ‘the quality isn’t as good’ ‘emailing is more eco friendly’
Are likely to be just some of your thoughts. Until recent years, companies had to make the difficult choice between what was right for their business and what was right for the environment.
Not any more!
Pressure from organisations such as Forest Stewardship Council (FSC) and the development of new vegetable based materials has lead to the advent of many high quality alternatives. Better yet, with the growing demand for recycled and environmentally friendly printing, these products are increasingly price competitive. So the difficult choice is no more.
At Better Printing we have a range of eco friendly products to help you do your bit for the environment. Here are our top 3 picks!
1. Biodegradable PVC Banners
Our biodegradable banners are an eco-friendly alternative to traditional PVC Banners. They’re intentionally engineered to deteriorate once in a landfill setting so you can order them guilt free. Plus, with vibrant colour and high-resolution printing they look fantastic.
2. Recycled Brochures
Our 100% recycled brochures are the perfect solution for eco friendly, superior quality brochures. We’re experts when it comes to printing with recycled materials, so we can promise your brochures will look and feel great.
3. Recycled Business Cards
Our Recycled Business Cards are printed using FSC certified 100% recycled stock. The perfect solution for guilt free networking!
If these products aren’t quite what you’re looking for, we’ve got good news! Better Printing has a range of eco stocks and recycled paper so all you need to do is choose the product you want. You can promote your business and save the world, one product at a time.
When you choose to print with Better Printing you’re choosing a company that’s dedicated to minimizing its environmental impact. For more information on our Eco Policies see here.
Remember Better Printing is always here to help. If you need advice or guidance on eco friendly printing just contact our friendly and helpful staff today on 023 8087 8037 or email: info@BetterPrinting.co.uk
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Rejoice! Part 2 of our comprehensive print glossary is finally here. We hope it helps!
A device that plots high-resolution images which have been processed by a RIP, onto film or directly onto the plate.
Postal information place on a printed product.
A smooth high white board used for business cards etc.
To shake a stack of papers, either on a machine or by hand, so that the edges line up. This process is also referred to as knocking-up.
An acronym for ‘Joint Photographic Electronic Group’: a common standard for compressing image data.
Job Ticket / Job Sheet:
Alternate names for an order.
Text which is flush to both the left and right margins.
The adjustment of spacing between certain character pairs, A and V for example, to obtain a more pleasing appearance.
To die-cut but not all the way through the paper – commonly used for peel off stickers.
A shape or object printed by eliminating (knocking out) all background colours.
A tough brown paper used for packing.
A thin film coating which is applied to the paper or board to give a more glossy or matt appearance.
The file created by computer application software which contains all the imported elements and where all the design and layout of a document are performed.
A printing process based on the principle of the natural aversion of water to grease. The areas to be printed receive and transfer ink to the paper, the non-printing areas are treated with water to repel the ink.
A method of binding which allows the insertion and removal of pages for continuous updating.
Lines per inch – refers to the number of rows of dots per inch in a halftone. It is important to distinguish it from dpi which refers to the resolution of a device or image. Commonly LPI is used at exactly half of the dpi of the device or image, i.e. 300dpi would equal 150lpi.
Line Art / Line Copy:
Copy which can be reproduced without using halftones.
One of the four process colours, also known as red.
The work associated with the set-up of printing equipment before running a job.
Instrument used for measuring the thickness of paper.
An undesirable grid-like pattern caused by the misalignment of dots on a printed document.
A non glossy finish.
NCR (carbonless paper):
NCR: An acronym for ‘No Carbon Required’. A Paper coated with chemicals that enable transfer of images from one sheet to another with pressure from writing or typing.
A term used to describe all of the processes which prepare a job for the printing stage.
A term used when converting a font or graphic into a mathematical vector format; can also be referred to as ‘curves’.
A method in which the plate or cylinder transfers an ink image to an offset or transfer roller, which then transfers the image to stock.
Copies printed in excess of the quantity specified in the order.
Total number of pages, including blanks and printed pages without numbers.
Process of printing both sides of one sheet during a single pass through the press.
Perfect binding is a bookbinding method in which pages are glued rather than sewn to a wrap around cover.
A metal sheet with a specially coated ‘emulsion’ on its surface which, when exposed through a film mask or by CTP process will produce an image. When the plate is loaded onto printing press it then reproduces this image using inks onto the print material.
A measurement for the size of fonts and the thickness of rules; one point equals one seventy-second of an inch (0.3515mm).
A representation of the finished print, produced for the customer to inspect for errors that can then be corrected prior to final printing.
Colour proofs taken at each stage of printing, showing each colour printed alone and then superimposed on the preceding colour.
Price offered by a printer to produce a specific job based on the customer’s job specifications.
Right hand page of an open publication.
Crosses or reference marks on the page used to align overlaying colours (‘registration’). Also known as trim marks or crop marks.
Type appearing white on a black or colour background.
The number of dots per inch (dpi) in a computer-processed document. the level of detail retained by a printed document increases with higher resolution. ppi (pixels per inch) for an image.
RIP (raster image processor):
Computer used to create an electronic bitmap for actual output. this may be built into an output device or may be separate.
An acronym for red, green and blue. RGB is a colour model used for computer monitors and colour video output systems. Colour separations for litho printing cannot be made directly from RGB files and need to be converted to CMYK first.
The formation created by the dots that make up four-color images. The dots, in magenta (red), cyan (blue), yellow, and black, overlap each other in a cluster; this cluster resembles the arrangement of petals in a rose because the dots are not perfectly round, and are turned at angles to each other.
The process of converting a hard copy into digital data ready for editing and design. The quality of the scan is dependent on the quality of the original, the scanning equipment and software, as well as the experience of the operator!
To mechanically press a rule into heavy paper or board to enable it to be folded without cracking.
A cover that is the same paper stock as the internal sheets.
A term used to describe the positioning of documents several times onto the same sheet of paper to avoid paper wastage. Also known as imposition.
The material to be printed.
Spot colour is not made using the process colours. Instead the colour is printed using an exclusively made ink. Each spot colour therefore requires its own separate printing plate. Spot colours cannot be used with digital printing as such devices can only reproduce from the four process colours; cyan, magenta, yellow and black.
Two or more adjoining pages that would appear in view on sheet.
An area on the page which is completely covered by the ink.
Acronym for Tagged Image File Format. TIFF (.TIF) pictures can be black-and-white line art, greyscale or colour. This is a widely used format for image/photographic files but is unsuitable for text unless it is created at a very hi-resolution.
A shade of a single color or combined colors made up of dots.
A slight overlapping between two touching colours that prevents gaps along the edges of an object that may appear because of misalignment or movement on the printing press.
Amount of time needed to complete a project.
A liquid laminate that is bonded and cured with ultraviolet light.
Varnishing / Sealing:
The application of a varnish or sealant to a surface that offers protection against marking and improves the overall appearance.
Left handed page of an open publication.
To clean ink from rollers, fountains and other components of a press.
A method of binding books with a spiral wire along the binding edge that will allow the book to lay flat. Also known as spiral binding.
Work and Tumble:
To print one side of a sheet of paper then turn the sheet over from gripper to back using the opposite gripper edge but the same side guide to print the second side.
Work and Turn:
To print one side of a sheet of paper then turn the sheet over from left to right and print the second side using the same gripper edge to print the second side.
And finished... If you can remember all of that we think you can legitimately call yourself an expert. Click here to see our product range and start ordering you print today!
We hope this little glossary has cleared up any misunderstandings or confusion you may have had. Remember at Better Printing we’re always here to help. If you need any advice or guidance just contact our friendly and helpful staff today on 023 8087 8037 or email: info@BetterPrinting.co.uk.
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In days gone past localised marketing was the only way for companies to drum up interest in their respective businesses. Thanks to the internet however, the global marketplace has never been more accessible; now even the smallest of companies can go global with their customer base.
As exciting as that is, at Better Printing we’re determined not to forget about the customers that are right outside our front door.
That’s why this week we want to talk about the importance of local marketing. Here are just a few reason’s we think localized marketing is so important:
Establish positive customer relationships
Whether you’re a large international corporation or a small one site operation, a customer recommendation is worth its weight in gold. Meeting people face-to-face is essential to building a positive reputation your customers will respond to; a brand is instantly more accessible when represented by a friendly face.
Increase repeat custom
Establishing strong relationships in the local community will also result in repeat business. If companies take advantage of this by offering discounts or free items as a ‘thank you’ for customer loyalty, this feeling of goodwill will only enhance customers’ impression of your business and increase the likelihood of their repeat custom.
Co-operate with other local businesses
Working alongside local businesses in complimentary sectors can increase profits for both of you. By advertising together and recommending each other’s businesses when clients have a need for both services, you can mutually boost business with minimal effort. Try offering a discount or money off voucher for customers who employ both your services.
More effective marketing
Advertising is expensive. There’s no way around it. So you need to maximize the impact of your marketing from the word go. By targeting your marketing towards certain demographics in your local area you can create relevant content that inspires custom and creates loyal customers. Your customers will shop locally so empower your agents, franchises or local stores to reach out to local custom with leaflets, social media and localised SEO marketing strategies. Not only could you boost your business but by advertising locally you will increase your brand awareness and possibly create business to business relationships.
Including a promotion or discount on a leaflet or business card that can only be used in your local area is a high impact, cost effective way to start a localised marketing campaign.
Take Advantage of Every Opportunity
Some companies continue to insist on doing business in person which means there could be a well of untapped business in your local area, if you only looked. If you don’t advertise locally you lose the opportunity to gain their custom and you lose potential income. Make sure you take advantage of every opportunity and reach out to your neighborhood.
Why not kick start your localised marketing with our flyers and leaflets? Find all the product information you need right here.
Remember Better Printing is always here to help. If you need advice or guidance on what products would work best for your business, just contact our friendly and helpful staff today on 023 8087 8037 or email: info@BetterPrinting.co.uk