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We are positively delighted to formally introduce you to our new best friend. Well, when it comes to print machinery it comes pretty close. It is of course our Agfa Anapurna M2050.
Whilst we appreciate it doesn’t have the most catchy names, this UV-curable inkjet machine is one of the best purpose built printing machines available on the market, making for a sound investment and evidence of our ongoing commitment to provide the best in print quality.
"What’s so great about it?" we hear you ask. Plenty! That’s why this week, we thought we’d harness our thrill and excitement at taking delivery of this state of the art machine into a blog entry that tells you all about it:
Speed – The essence of the Anapurna M2050. The system has the ability to produce output in 6-colour mode at an incredible 53m²/h. With this kind of faster print speed we can get through more print jobs in less time, reducing the turnaround for our customers' print jobs while maintaining - and even exceeding - expectations for high quality print.
Feed – The ABF or ‘automated board feed’ is a feeding system that enables continuous throughput with minimal disruption. Essentially, we can position the next set of rigid boards whilst still printing the previous job. With up to 4 boards at a time and a variety of
8 board sizes, this enables us to print more and quickly so your
jobs can be turned around quickly and efficiently.
Wonderful whites – It may seem like a strange exclamation but celebrating the fact that the Anapurna has white ink capability on-board is a big development in the printing world - enabling white printing on dark backgrounds (substrates) and providing the possibility for printing on transparent surfaces. This exciting development means that we can take on a range of new innovative and exciting print projects for or customers.
Quality printing like no other – The system has eight 12 picolitre heads which guarantee printing of good solids, and fine text reproduction as small as 6pt. This can all be achieved through excellent tonal rendering and low ink consumption, providing less saturation of ink and a more cost effective project for us and our customers.
Vacuum that’s cleaner – The Anapurna M2050 has an automatic vacuum system that delivers an equal vacuum but only on that part of the printer bed where the media is actually being transported, irrespective of whether the media is rigid material or a roll. This clean and flawless finish provides accuracy and quality every time.
Indoor and outdoor resistance – The Anapurna M2050 is designed to produce exceptional quality indoor and outdoor print jobs in wide format on a huge range of media. This means that the quality of output is robust enough for any marketing materials, making them resistant to wear and tear as well as weathering and multi-use.
With this in mind, we can offer a whole new brand of service and style of output at an even more efficient rate - so we’re very excited about it! Plus, you get a much Better Print finish to your printed items.
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As a business you will most likely be familiar with the benefits and advantages of using various paper-based marketing tools and techniques, from brochures, booklets, programmes and handbooks.
Needless to say as an avid follower of our weekly blogs you will also be familiar with the variety of options available out there to you when choosing the right paper based product for your needs. But one area that can be a bit of a minefield is the matt versus gloss question.
Perhaps not as age old as the chicken versus egg debate but equally as confusing.
That’s why this week we’re dedicating a little time and space to tell our customers a bit about both matt and gloss laminating techniques, what they are useful for and how they can be a useful ‘psychological marketing’ technique when used correctly.
Laminating itself is a great way to provide added durability to the covers of books, booklets, programmes and paper-based marketing material. They not only give a product a bit of physical and characteristic weight but also ensure that the covers continue to look and feel clean and professional – resisting wear, tear and fading better than non-laminate. But then comes the option of matt or gloss.
Gloss laminate is fairly self – explanatory it I a high shine finish to a lamination product, that offers a modern shine finish that bright light can reflect off. One of the benefits of this effect is that it can give colours; particularly blacks a rich intensity and quality. This makes it great for lamination covers with photographic imagery that could benefit from light reflection. Front covers especially benefit from gloss lamination as do flyers with photographic images.
Matt laminate has a much more subtle lamination effect, with less vibrant but classic finish. This effect is best used for a traditional product or service or when a modern finish is inappropriate. Similarly it can be a quite a useful lamination technique for pages with photos or images within a booklet or handbook that need to stand out from the rest.
Quite often laminated covers can be gloss or matt interchangeably so it may take a bit of thinking around the psychological and emotional impact that using the two techniques can have on the user or intended customer.
If your brand or business offers a modern, innovation based service or one that sells itself as being new and ground breaking in its approach gloss lamination works hand in hand with his. Gloss is also very useful for images or pictures where light reflection is key. Images of metals, natural light, or pop colours benefit from having high light reflection as they emphasise the point.
A matt lamination may be subtle but has a depth and character that goes hand-in-hand with classic sophistication. Matt lamination gives the illusion of a heavier quality so if your business is showcasing a product or service that reflects tradition, preserving reputation, luxury quality or natural surroundings the weighty illusion of matt laminate emphasises this.
If you need advice or guidance on what would work best for your marketing product, contact our friendly and helpful staff today for some ideas and direction. We also have a few other options such as scratch lamination – as used on our roller banners, that you may also find an effective option.