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While this may sound like a complex mechanism for robotic leaflet distribution, we can assure you the Twist and Lock Leaflet Dispenser is a simple and ingeniously designed leaflet holder and dispenser that can hold and display your leaflets, easily and cost-effectively. Commonly seen at points of sale in shops and offices worldwide, they provide a visually impactful method of dispensing marketing material.
Whether you are looking to display leaflets at your own premises, at internal points of sale or to distribute marketing material to other businesses and local amenities, the Twist and Lock Leaflet Dispenser is a neat, compact mechanism that looks extremely professional – helping your marketing collateral to truly stand out from the crowd.
Twist and Lock Dispensers come in a variety of sizes and styles, although sizes suitable for table top or desk top display are most common. They operate simply by having a robust holder that clicks easily into the surround. Both parts can be designed in line with your corporate branding and to hold key information about your business, products or services. The Twist & Lock Leaflet Dispenser is supplied flat, ready for quick and easy assembly, without the need for adhesive.
Designing your dispenser properly is very important. While the template can be standardised – and a professional template is best – the visual design can be tricky. Here are 3 helpful hints to consider when designing your dispenser:
1. Make it last – Choose timeless wording. When you’re writing the text for the dispenser itself, think about how you intend to use it. Text or graphics that identify specific promotions or events, or feature the names of people, can be very useful in the shorter term, whereas those that contain more generic branding information are more versatile, allowing them to be used more frequently and for a longer period of time.
2. Keep it snappy – Don’t overwhelm the reader with text. Your leaflet will provide most of the information, so don’t be tempted to try and use every inch of the dispenser itself to duplicate copy. A few lines of key information, relevant contact details and your website’s URL is enough to make sure your dispenser remains useful even when the leaflets have run out!
3. Brand it! – It may only be a dispenser to hold your marketing material but be sure to refer to your company’s brand guidelines when finalising the design, colours, fonts and text. After all, the Twist and Lock Leaflet Dispensers will become an important part of your marketing collateral.
While the capacity of dispensers varies depending on the type of leaflet or the thickness of the paper stock, a standard Twist & Lock Leaflet Dispenser can hold approximately 31 x 6pp folded DL leaflets on 200gsm silk paper. DL leaflets are the tall, slim, folded leaflets of a similar shape to DL envelopes. If you prefer to have your leaflets at a different size or on a varying thickness of paper, simply contact us today and ask our helpful staff for advice on Twist and Lock Leaflet Dispensers to meet your specific requirements. Knowing the capacity of the dispenser you choose will help you to decide how many leaflets to order, too!
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Whether you’re looking for document storage folders to hold important, present legal contracts or hold general point of sale information, a printed presentation folder is the perfect solution to ensure that your documents are stored well and in a well presented and professional manner.
However, it can seem a daunting task understanding the best folder capacity / non capacity options for your needs.
That’s why today we are dedicating some blog space helping you to understand the capacity of presentation folders and the varieties available.
We have based our general advice on 100gsm stock in terms of paper thickness, so the capacity may vary if your paper size varies from this. But contact our helpful and friendly staff today and enquire about the specifics of your presentation folder needs and we’d be more than happy to advise accordingly.
The smallest capacity – or ‘non capacity’ A4 folder is a great all purpose general folder that is most commonly a single folded A4 folder and holds between 1 and 10 sheets of A4. These folders are perfect for general point of sale literature at your business premises or at general meetings and networking events. They are also great for large scale networking events and conferences where there are a few pages you need to distribute en masse to potential clients – as they are very cost effective.
A 5mm capacity A4 folder is considerably bigger and will generally hold up to 40 sheets of A4 paper. Whilst it can hold a smaller amount e.g. less than 20, the appearance of the folder will look underwhelming and unprofessional so it’s best to use them for larger quantities. This size is excellent for specific meetings and presentations to clients where all relevant sale literature as well as marketing material and reports need to be presented in a visually appealing manner. Trying to fill this size for a general distribution is not recommended, as too much information can be overwhelming and messy also cumbersome to hold – not to mention expensive. Use this size for more targeted activity.
For larger capacity, a 10mm capacity A4 folder is most definitely the best option. It can hold generally 50-70 sheets in a professional and robust way. At this size we would certainly recommend using these folders for very large documents, such as presenting legal contracts or policy documents.
We have based our general advice on 100gsm stock in terms of paper thickness, so the capacity may vary if your paper size varies from this.
But contact our helpful and friendly staff today and enquire about the specifics of your presentation folder needs and we’d be more than happy to advise accordingly.
Additionally our website provides some excellent capacity folder templates for you to get a better idea of what folder size suits your needs both practically and visually.
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When you have a print project that requires use of colour as an integral part of its intended appeal, you need printing expertise that truly understands the nature of colour in printing and what it can achieve or – when unsuccessfully applied – what it can fail to deliver.
For the vast majority of people, hearing the terms pantone colours, or spot colours, the phrases CMYK colour or RGB colour go straight over their head. And it’s not surprising that they would, after all it’s your printing company that should hold the key knowledge here.
Luckily for our customers we here at Betterprinting do understand colour printing techniques and have the skills and knowledge not just to deliver successful colour print project but also to be able to share some advice with you in our blog.
At Betterprinting we don’t wish to spout jargon at our customers but neither do we want to assume that they are not interested in the technical aspects of colour printing; so we think it’s important to explain a little about colour printing to you.
The simplest and one of the most common colour techniques use the RGB model. RGB colour printing is an additive colour model in that the primary colours of Red, Green and Blue hues are added gently and knowledgeably together to reproduce a broad spectrum of desired colours,
You may have also heard of CMYK colour but not sure of what it actually is. It is really a subtractive approach to colour printing. The letters stand for cyan, magenta, yellow and ‘key’ for black. This is because black is produced when the other colours are distinctly aligned with the key plate of the black. The CMYK model essentially works by partially or sometimes completely laying the colours on a light or white background.
The ink reduces the light that would otherwise be reflected – so it subtracts the brightness from the white.
So these lab colours make up the four main colours in offset-printing, but when printing technicians add non-standard print effects to a standard ink, such as fluorescent or metallic, this is commonly known as using spot colours. Sometimes spot UV and spot lamination coatings are also referred to as spot colours as they have a similar effect and approach.
Lastly Pantone colours are a simple and effective way of standardising and being consistent in our approach to colour for company branding or long term multiple projects that require the same look and feel. Pantone produce swatches with hundreds of colour references on, so you can pick one and ask your printing service to use that colour. They should have a set of colour mixing instructions that coincide with that reference number so they know exactly how to mix them.
Here at Betterprinting, we are knowledgeable in mixing, adding and developing colour as well as producing colour effects so our customers can be sure that their printing project is in the safest of hands.
We have other Blogs about colour why not try our “Does Colour effect our emotions?”
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They say ‘50% of something is better than 100% of nothing’
and when looking at your return on investment for marketing techniques this couldn’t be more applicable.
A poorly designed ‘home-grown’ leaflet or flyer can be very cheap to produce and print en masse – which may indeed appeal at first.
Where a professionally designed and printed leaflet may cost up to twice
as much to produce, when the response rate is 0.5% on a DIY A5 flyer but 12% on a professional A5 flyer, for example, the return for your investment easily makes up for of production and more.
That’s why we’re taking the time to give you some very useful tips to help you plan your leaflets or flyers project.
Clear and simple works better – when it comes to leaflet design keeping it simple really is best. A printed leaflet has a limited time within which to grab the viewer’s attention. Too much text or busy imagery can appear convoluted and fussy. Throwing in as much information in a poor layout will only act to confuse the recipient. The key is to focus on getting the core information out through the leaflet; who you are, how you can be contacted, what you generally provide, why you are different and some kind of ‘call to action’ i.e. a promotion, event etc. Think carefully about colours and text sizes. If you have branding colours use them effectively and secondary branding colours minimally for effect. Striking is not necessarily always effective. It’s also tempting to have smaller text in order to fit more on the page, but you shouldn’t be writing a novel on the leaflet – it should be succinct and direct.
Language is important – writing your content is very important indeed. Think about what you want to say but ensure that the language you use is direct and persuasive without being aggressive and harsh. Also, you want to sound professional and knowledgeable without sounding patronising or over complicating where sentences can be kept short and simple. You want small punchy sentences that people will find memorable. Most importantly proof your design. And when you’ve proofed, proof again. There is nothing worse than picking up marketing material riddled with poor grammar and spelling errors – it gives the impression of an unreliable and unprofessional company.
Purpose and audience – when designing your flyers; both the visual design as well as the paper and size, It’s a very good idea to think about the purpose of the leaflet and the audience for which it is intended. Is it an information only leaflet? An event? An instruction leaflet? A menu? Do you need it to have information separated into sections or one seamless set of text. This will help define the layout and folds of a leaflet. Equally, understanding your demographic is important to consider whether it needs to appeal to a particular generation, whether it will predominantly be read by people with English as a second language, or visual impairment. These things do affect the text, images and colours you will use.
Plan your distribution – This is very important for managing your printing budget. Know how you are going to distribute these leaflets. Are you posting through letterboxes, handing out at events, stacking on the counters or shops? Are they expected to be kept by the recipient for a long time or just until an event or promotion takes place? This will help define the numbers you need, but also the robustness of paper quality you print on and the size and manageability of the leaflet.
Have a reliable company at hand – this is truly important, particularly if it’s your first printing project. Having a company that will work to your brief, understand your needs, keep you well informed and produce to your deadlines in a fast and efficient manner is absolutely essential. The success of a leaflet marketing technique does depend often on striking while the iron is hot and getting in quickly to distribute your material, so you don’t want to be waiting around on an unreliable company for weeks on end.
We’re certain that these tips will be a great starting point to get you on the right track for you leaflet or flyer project. When you’ve got this covered you’ll be well on the way to a successful outcome.
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