- Continus Reading »
When you attend corporate events and marketing functions with networking opportunities, nothing looks more professional than to hand out professionally designed and printed presentation folders, conveniently and efficiently filled with all of the core information about your business its products and services. Even better still, are those business folders which allow a level of storage for other key documents and potential marketing merchandise.
But, whilst well-produced printed folders add value and prestige to your business, a poorly designed and printed one can detract from it.
Our Betterprinting folders are a speciality, that’s why this week, we at Betterprinting are using our knowledge and expertise to tell you a bit about what presentation folder options we have and how they can benefit your business.
Printed folders come in various types, sizes and finishes, offering a range of different effects and have subtle differences in terms of what they are suitable for.
Portrait folders, especially A4 are excellent for corporate workshops or meetings, where written notes and information is to be stored loosely inside the folder which is also written in a portrait set up – to avoid the shuffling of papers once in use.
Landscape folders however, are better for product showcasing – especially where you have beautifully defined landscape imagery to present. At Betterprinting, all of our Landscape folders are produced on our lithographic machine and can be printed in full colour.
Whether you opt for a handy A5 or full impact A4, they will be printed on 350gsm quality silk giving your folders a luxurious, professional look and feel.
We would advise that you do not select any lower than 300gsm stock on a landscape folder, as it will most likely not be able to support the promotional material you require sufficiently.
If you need a folder to hold a set of documents securely, then a great option would be the interlocking folders, for which we at Betterprinting have a fantastic budget option. They don’t use glue or adhesive but have interlocking tabs created through die-cutting that provide secure closure. These are ideal for storing multiple items.
When it comes to obtaining a high-end professional finish to your business folders, the texture and feel can be very important. At Betterprinting we offer a fantastic range of digital folders, which are printed on our High quality Digital Press. The folders themselves are printed on matt stock with a laminated outer. Highly defined and quality finish that really gives a wonderful impact on your customers.
We would recommend not using anything lower than 300gsm for digital folders as the folder can become too weak to store your documents.
At Betterprinting we have simply an overwhelming range of presentation folders for you to choose from.
Where digital printing is great for shorter runs, we also offer litho long run folder options, for larger projects, which allow our stunning colour printed folders to be printed en masse quickly and efficiently. And to help you with your folder design, should you want to create your own personalised folder, we have a number of template designs free for you to download. Should you then require advice and assistance in how best to use which template, simply give us a call and our friendly team will be more than happy to help.
- Continus Reading »
Whether you’re a small business, a new business, an existing and established company, a large scale multi-location business, a mobile company or remotely located, one thing that’s likely is that you will have competition in your field, and when you have to compete with so many businesses in your sector, your marketing material needs to stand out from the crowd.
In such instances using a different and unique technique on your printed products can be a good way to do this.
One such technique is die-cutting, This involves cutting out complex shapes from paper using a cutting forme.
This cutting forme is produced from plywood with the cutting template laser cut into it.
A metal cutting rule is then carefully moulded into the desired shape and inserted into the plywood to create a reliable and robust cutting tool.
You may wonder what the use for this die cut technique is. Well, its very popular with all kinds of products, from creating the internal storage of folders, cutting into envelopes, and making unusual and visually appealing report covers.
It’s a unique way of modernising and creating impact from your printed marketing material, a way of creating print that stands out.
Die-cutting shapes in print have also become increasingly popular for business cards, to create an effect that stands out from the traditional rectangular piece of card. Add to this an effective use of colour, paper texture and visual design and you have yourself a truly original end product that can make you more noticeable from your peers.
Here at Betterprinting, we have been mastering the skills involved in die-cutting to ensure that our customers get a precise and professional finish.
Our technical skills coupled with our high quality design expertise results in die-cutting projects that offer true quality and excellent customer service.
Our friendly and helpful staff can also help with designing a die cut design using your branded identity, such as your logo, lettering or shapes from your corporate style.
We can even couple branded die cutting with functions, such as pockets or windows.
If you’re not sure how die cutting can be of benefit for your project or wish to know a little more about how it works or the impact on your budget, then give our team a call who will be more than delighted to tell you all about the brilliant benefits of using die cut shapes in print.
- Continus Reading »
You may commonly hear the terms bleed or crop in printing, and these are key things to consider when designing a print product and applying print techniques. If you have a company that designs and prints for you then they may take the trouble of bleed and crop management for you, but if you are creating a design for print yourself then it is important that you consider the bleed line and crop marks of your design. This is an absolute must before you print.
The bleed is essentially the space around the edge of your design area where the print finishes but allows room for paper movement. It usually appears as a white edge and commonly in UK print design projects is 3mm wide.
It is crucial that this allowance is made to maximise the integrity of the design, especially if you are printing multiple design pages to be printed on one page for later cropping. If you are using software applications such as InDesign or Illustrator they will give support and guidance on how to create a bleed allowance. If you have enlisted a project design company to create your design, they should be adept at doing this. However, if you feel when your draft copy is produced that the design is poorly set or moves off the edges, don’t be afraid to ask them to adjust their bleed to combat this.
When designing your print items make sure you leave at least 5mm from the ends to avoid trimming any of your text or images.
Cropping, or cutting, is where you trim the edge that has been created for the bleed. Many design software applications such as Illustrator or InDesign have inbuilt mechanisms to help you create crop marks on your design. They commonly appear as dotted lines or as cross hatch markings around the edges of your design.
Setting up Bleed in Indesign
Indesign is the easyest software program to set up bleed from with many options like Page Sizes, Columns, Margins and Bleed. Just select the relevant options and click ok to progress to your document page.
Setting up Bleed in Illustrator
To set up bleed in Illustrator you start by making a new document file which also comtants options like Page Sizes, Units, Orientation and Bleed. Just select the relevant options and click ok to progress to your document page just like in InDesign.
Although some applications such as Photoshop sadly do not produce crop marks, you can add them manually if you do so carefully. Whilst setting up crops marks in Photoshop, isn’t recommended and can be time consuming so we would simply import your photoshop file into Illustrator or InDesign to create a better print ready PDF.
Alternatively ask your expert printing firm, like us here at Betterprinting to undertake the crop marks for you.
If you want a professional finish and true consistency across your printed material, particularly for posters, leaflets and flyers, then ensuring you have proper print alignment on the bleed area is vital. Likewise a well measured and applied crop line will also ensure that your printed product is trimmed to perfection.
Here at Betterprinting we have years of experience and knowledge to ensure that our customers can always rely on us to crop and deliver a product that will undoubtedly be satisfactory every time.
- Continus Reading »
True professional binding of books is an art, not just a project, that is exactly how we here at Betterprinting treat our book binding service.
Whether you are looking for a reliable printing company to help you produce books, brochures, catalogues or magazines, you can be sure that with Betterprinting your end result will be a perfectly bound product.
Our staff are skilled and experienced in book binding, so can offer their knowledge and expertise to help create a truly desirable project for you to enjoy. We use the most reliable and considered techniques and materials, to give you a durable and visually stunning finish. In the world of binding, perfect binding is the process of applying glue to the spine of gathered pages.
So why might you need binding?
Companies often want to produce brochures to showcase their products and services; these are particularly good for high-end or luxury goods, but even for short term events programmes or product catalogues these can be beneficial. The difficulty for customers is often knowing what kind of binding or finish to opt for.
Luckily when you have a friendly and knowledgeable company like Betterprinting handling your project you can rely on us knowing what is right for you; in terms of product and cost. To create the Perfect Binding, you really do need to think about the usage of the item from the moment you begin the design. Whether you require ring binding, saddle stitching, case binding, stapled or perfect glued spinal binding; the suitability really depends on the product itself. Many companies produce staff or customer magazines on a regular basis as this can be a good way to get information and core corporate messages distributed quickly and consistently.
As well as companies who wish to produce books, individuals often request books for personal use too; either for gifts or gathering mementos, and these are ideal for weddings or occasions.
Whatever the type of product you need, perfect binding is a specialist activity that not all companies can do well.
We use the traditional 6-step method.
• This begins with the gatherer; using a gathering machine to bring together all of the pages or signatures including any specialist inserts and pullouts, to create a book block.
• At this point the backbone cutter uses saws or knives to cut away the edges of the signature folds.
• At the gluer stage, the gathered pages are taken to a gluing station where a number of layers of adhesive are applied.
• The cover feeder stage involves attaching the cover to the book block.
• The cover is scored and then carefully folded around the book block.
• Finally after the self explanatory trimmer phase, the counter stacker step counts and prepares the bound products ready for shipping.
Whilst this is a tried and tested traditional method, this by no means equates to it being easy. Perfect binding requires skill and knowledge to ensure precision and alignment in the finished product.
We here at Betterprinting have this expertise in house so can undertake a range of binding products to suit our customers needs – whatever they may be.