- Continus Reading »
If you are showcasing your business at an exhibition or event you want to be noticed over and above your competitors. A great way to do this is to have a professionally designed and crafted banner. Similarly if you are setting up a pop up presence or wanting to divert customer attention to a promotional area of your store, the perfect tool to do this is a stylish and robust banner.
But there are a number of banner styles and options to choose from and whilst roller banners are frequently used there are other alternatives to roller banners.
So right now we're talking about the sleek yet practical option of x-banners.
These banners are crafted in a way that makes them durable, practical and yet attractive. The quality of the print is excellent as they are printed on UV machines on PVC banner material – making them durable, easy to clean, waterproof and reusable without losing colour or definition.
In terms of structure, they are assembled with relative ease as they are hemmed top and bottom with strong eyelets. The banner panels are quick and simple to attach on to the x-banner frame to enable it to stand independently.
(Please see pictures below).
The lightweight structure means that the X-banner is not only easy to use but also easy to move and transport – making it longer lasting than other visual marketing tools. The robust structure is standard so should you require an updated design or additional panels then you can replace panels with ease.
XBanners come in 3 types and a variety of sizes so whether you need a smaller mini x-banner to stand on your reception desk or an outdoor xbanner to stand outside, you can achieve this easily with either an Indoor X banner, Outdoor X banner or Mini X-Banner. Widths of 600mm and 800mm wide are generally 1800mm tall. However, wider panel sizes can be available too. With regards to the Mini XBanners they come in two sides A4 or A3.
An added benefit of the X-Banner is its ability to be easily dismantled without affecting the quality and integrity of the structure – unlike some structures that can lose their lustre or visual appeal after a few uses. As x-banners are designed to be re-used they can withstand the disassembling process and can be easily stored with minimal fuss.
Indoor XBanners have similar looking structure to the mini x banner apart from the size and weight.
(See pictures below).
The Outdoor xbanner is slightly different, as its for outside use it has a weighted base which can be filled either with water or sand. (See images Above).
Whilst printed x-banners truly are a viable banner option with plenty of benefits for use, it is worth advising that your banner is only as good as the professional company designing, printing and supplying it to you. Having a professional and reliable company like us, that can advise and take you through the design and size options is a must, and whilst x-banners are great value for money they are still a marketing investment that requires a considered approach.
If you are interested in any of our X Banner printing services then please click the relevant Banner below to find out our prices etc.
Indoor X Banner - Outdoor X Banner - Mini desktop X Banner
- Continus Reading »
Whilst using pops of bright colour in your marketing material can be fun and quirky in the right environment; a smart and professional look is most definitely achieved through the use of black.
Whether you are creating a presentation folder, business cards or designing the cover of a booklet, not much can beat the simplicity and sophistication of a solid all over full black finish. To do this well, you really need a good design company and printers that know how to manage colour finishes.
Of course black is available on your home PC and Office-based design software, so you may be tempted to use all-over black yourself. On screen your finished artwork may look fine, however, when you come to print, either litho or digital, your lovely solid black can look washed out, faded or even more like grey.
This is when you need to apply what are known as rich blacks. Traditionally in pre-press when film was used to make plates, a 40 or 50 percent cyan tint was added under the solid black; this was known as a “shin¬er” and would add depth to the black. With the advent of desk top publishing and colour pallets it is easy to create not only a shiner but a whole range of breakdowns for your rich black, from cyan heavy cold blue hues to magenta rich earthy tones.
Given that this can be quite overwhelming, we’re dedicating this blog to explaining a straight forward ‘rich black’ break¬down. As rich black is combination of the four main colour swatches cyan, magenta, yellow and black (known as CYMK), you’ll be forgiven for thinking that the obvious answer would be to simply make the four colours cyan, magenta, yellow and black all 100 percent.
While this will indeed create a very rich black indeed it will also make for a very unhap¬py press minder who will be quick to tell you that your nice black brochure covers will be ready after it has had a week to dry! Here at Betterprinting our tried and tested formula for CMYK black is as follows; cyan 50%, magenta 40%, yellow 40%, Black 100%; for an extra special finish we can also add a laminate in either matt or gloss. This gives a rich and sumptuous finish that is lasting and professional.
HELPFUL TIP: it may be useful for you to create and name a rich black swatch in your colour palette to apply to or replace all of your regular black elements. This is a very good practice and provides consistency in your colour outputs. However, do avoid applying this to any text that you wish to appear in black if you are intending this to print professionally. Printing type that is made from four co¬lours, particularly fine or smaller type is difficult to register on a litho press and even a digital machine, so this can result in a halo behind the text, which is pretty unsightly.
(Example of a full black folder).
- Continus Reading »
When it comes to design projects, one element that can have the most visual appeal and impact is the imagery and graphics used.
Finding the right imagery for a document or promotional material is not always easy. Thankfully, we live in an age that allow us to all be privy to the wonderful advantages of the internet and all it has to offer in the format of free resources – namely images.
These image stocked sites can help you find the perfect image for your brochures,booklets, posters, flyers and banners that have exactly the impact you want from your audience.
So how important is finding the right image?
When you think about the images you visually consume every day all around you, whether they are photos, animations, icons, symbols or logos they have a subtle but meaningful effect on us. They may amuse us, entice us, encourage us, makes us think a little harder or indeed bring out our sensitive sides. These are all important reactions when you are creating marketing materials. But a poor image – either in design or resolution – can be detrimental to your end design product, engendering a feeling of unprofessionalism, lack of confidence or laziness and lack of business acumen. Too much imagery or irrelevant imagery can work against you in a big way. So it’s worth getting the advice from people in the industry that are in the know – people like us!
But getting those images needn’t be difficult. There are thousands of amazing sites out there that offer free image resources.
Some sites, like rgbstock.com or vectorsquare.com require you to create a personalised account and log in to use the stock images, others are completely non-account downloads.
But there are other sites that require you to set up a paid account and pay for those images are also in abundance but should really be avoided – not because they have poor quality stock but because you needn’t pay for something when there are perfectly good free resources available.
When you are creating marketing documents you have the costs you need to incur, why add more? These free resource sites offer a whole range of images in a variety of formats, from standard jpeg and pdf images to vector logos and graphics that are editable and can sit against background imagery, But too much choice can be curse as well as a blessing, so you do need to be selective and think about the practical and branding aspects of your design to help you find the right level of images without getting carried away and detracting from the intent of the design product itself.
If your too busy to design then we can help. At Betterprinting we dont just print we can design also. So please contact and get all your printing and design done under one roof!
- Continus Reading »
The effects of colour on an individual’s psychological and emotional state have been widely researched in both academic and business circles.
Colours may seem like such a normal aspect to the environment around us that we can often fail to see the gentle but complex relationship that they have on us every day. The emotional and health and wellbeing effects that colour can have on our state of mind and body should not be underestimated.
The world of printed marketing is taking a very keen interest in this too, as it has the potential to transform how printed matter is designed depending on the intended purpose. So this week we’re taking a little time to open up the doors to the intriguing concepts of understanding the emotions of colours in print.
Whatever your purpose or whoever your target demographic is for your printed material, there is some interesting evidence to show that you can trust in colours to make the impact and have the desired effect on the recipient. We all have an idea of whites being pure and calming and black being glamorous and sophisticated, so here’s some insight in to what other primary and secondary psychological colours can emit and elicit.
Red – it is common knowledge that red is a powerful colour that gives off wuite passionate and strong effects. It can be affirming and give physical strength but can also feel aggressive and obstructive. So this is a colour to be used in moderation if the intention of use is not to give a direct warning or alert to the reader.
Pink – this has interesting relationship with our emotions. Pinks generally generate gentle warmth and a soothing and nurturing femininity. There are some strong links between pink and the notions of love, sexuality and tranquillity. The warning here is that pink can be overwhelmingly feminine to point that it emasculates the environment and can generate a sense of weakness or over-sensitivity. So if a masculine demographic is being targeted as well as a feminine demographic this may be off-putting in excess.
Blue – Blues are notoriously cool and calm and professional in nature but they represent a type of trust, efficiency and intelligence. Commonly people-based intellectual services (legal, financial, consultancies) use blue as a way to assert their professional intellect and confidence in their efficiency. However, blue can come across as passionless and emotionless – so if you are looking to get a warm reception from your printed material blue should be limited.
Green – whilst greens have a clear natural and nature-based symbolic effect, they have an interesting neutrality and balance about them. They can have a very reassuring, peaceful and refreshing element to them. In abundance however, greens can become boring.
Orange – a wild and vibrantly warm colour, orange transmits that warmth in physicality and physical comfort. It can be quite fulfilling as well as gleeful in its effect. Oranges can be great for reassuring people of the comfort and satisfaction that a product can give – such as food or value for money services.
Violet – this is a powerfully spiritual and emotional colour that can create very strong feelings of authenticity, quality and truth – which is very reassuring for marketing purposes. It is also very useful for giving a sense of luxury and elegance.
And of course when it comes to printed marketing material it is not just the emotional impact that we are interested in but also the behaviour that this translates in to. Naturally our behaviours are guided by our emotions, so feeling drawn to something because of how it makes us feel can ultimately cause us to invest our time and money in it.