Better Printing In Every Way.

A Basic Guide to Variable Data Printing

Print
By Better Printing 26 June 2015 Leave a comment

Variable data printing uk

Are you a VDP first timer? Feeling a tad overwhelmed by the process. Not to worry. We’ve created a basic guide to take the mystery out of VDP.

First things first, what actually is Variable Data Printing?

Put simply variable data printing is the mass customisation of multiple documents. It enables you to create multiple versions of the same product with personalised content and images for each recipient. Imagine your a veterinary practice, instead of sending a generic appointment card reminder, you send a reminder with your customers name, the name of their dog and a product brochure based on what they normally buy for their pet. All this can be done hassle free with VDP.

What can it do for me?

In a marketplace so saturated with brands and advertising, making a human connection is more essential than ever. Every customer is unique, with different hobbies interests and ultimately different buying habits. VDP allows businesses to talk to their customers one on one. Going this extra mile makes a customer feel valued and when they feel appreciated they’re that much more likely to return.

In fact variable data printing promises: more sales, higher response rates and increased customer loyalty it’s even been proven to increase mail response rates by 5% to 12%. By using VDP your company will get more attention and each promotion will become more cost effective.

Still don’t believe us? Think about the ‘share a coke’ campaign; more than 150 million personalised bottles were sold. Coca Cola achieved worldwide success and spoke to every single one of their customers on a personal level, just by adding a name to their product labels.

How does variable data printing work
How does it work?

First of we need you to create a database filled with all your customers’ information and all the variable content and graphics you want to include. We then base all of your documents on a master template in the program ‘Print Shop Mail’ so branding is consistent and the key messages can be kept the same across each product. During the printing process, computer applications take content from your databases and insert it into the printed document or product according to preprogrammed rules specifying what content or graphic is used where.

how do i set up a file for variable data printing
How do I set up my database?

For most VDP jobs, all you need to provide is a simple table containing all the names, addresses, copy, graphics, and photographs that will be used for each copy of the document or product. We recommend using an excel spreadsheet and formatting it so that each row corresponds to a single record and each column refers to a specific field e.g. the customer’s surname or address.

Last mintue printing tips
Any last minute tips or advice?

Be patient: It may take a while to gather all of the necessary data to create a fully personalised mailer for several thousand customers, but we promise it’s worth it.

communicate with print providers
Communicate with your print providers:

Without the proper data files, the variable data printing process can be a nightmare. If you’re not sure about how your database needs to be set up, then it is always better to ask your print provider rather than risk an expensive and costly print mistake. When your database is properly set-up, the printing process itself takes no longer than your bog standard print job.

Remember Better Printing is here to help. So if you have any questions or want more information about the services we offer just call us on 023 8087 8037 or email:  info@BetterPrinting.co.uk

Share and Enjoy

Better Tags

10mm Capacity 2016 calendars 250 Products 250gsm 350gsm silk 5mm Capacity A0 A1 A2 A3 A4 A5 A5 Flyer Agfa Anapurna M2050 artwork Banner Banner Design Banner printing banners Before you print Bespoke Strut Cards Better Printing billboards Binding Biodegradable PVC Banners Bleed Bleed and crops Bond paper Booklet Booklet Printing Booklets booklets and brochures Bookmark Calendars Books brochure Brochure binding Brochure Covers brochure folding brochure layout Brochure Printing Brochures Bulk buying bulk print buying business Business card printing business Cards business Christmas cards business folders Business stationery Calendar Tent cards Capacity Folder templates carbonless paper Carlendars Catalogue's Christmas cards cmyk CMYK Black CMYK Colour Collating colour calibrated Colours Colours in print company literature Conference printing corporate Christmas cards Crop Marks Custom Custom Die Cut Tent Cards Custom Die-Cut Custom printing Custom stickers cutouts cutting machine Data Printing Decals Design Design for print design layout Design Resources designing business cards designs dibond cutting Die Cut die cut business cards Die Cutting Die Cutting Business cards Die-Cutting diecut brochures Diecut Wobblers digital cutting digital cutting machine Digital folders Digital printing Direct Mailing DL Leaflets eco friendly Eco printing Embossing Event Banners Faster print speed Flyers foamex Foamex boards Foiling Folded Leaflet Printing Folded Leaflets Folder Folder Capacity Folders Folding Folding leaflets folds Fonts Free Fonts Free Images fsc Full black Full Colours gate fold gatefold Gatefold Brochures Gloss Laminate green greyscale gsm Gutter half fold half-fold Hard copy hard copy proof hard copys Hexagonal Tent Cards high resolution history of lithographic printing history of print Images Indoor signs Indoor x banners interchangable Roller banners Interlocking A Shape Tent Cards Interlocking folder Interlocking Tent Cards invitations Lab Colours Labels Laminate Laminated covers Lamination Lamp post Banner kits lamppost banners landscape folders Large Format large format cutting Large Format Printing Leaflet dispensers Leaflets letterheads litho litho long run folders Litho Press Litho Printing lithographic Lithographic Printing localised marketing Loop Stitch Magazines marketing Matt Laminate Menus Mesh mid range roller banners Mini Business Cards Mini XBanners Name badges NCR Non Capacity Outdoor Banners outdoor posters Outdoor Print Outdoor Printing outdoor products Outdoor Xbanner Packaging Pantone Colours Paper weights Perfect Binding Perfect Bound perspex cutting Pop-up stands portrait folders POS Post cards postcard printing Postcards Posters premium Roller banners Presentation folders Print Print Finishing Print ready Print Techniques Print that stands out Printed Bollard Covers printed brochures printed calendar printed folders Printed Leaflets printed proofs Printed vinyl floor graphics Printed Wobblers printer's pairs Printing Printing Banners Proof Proofing proofing layout pull up banners PVC PVC Banner PVC Banners Pyramid Tent Cards reader's pairs Recycled Recycled Brochures Recycled Business Cards Restaurant Menus RGB RGB Colour Rich blacks roll up banners Roller banners rollers Rudder Saddle Stitch save money Scratch Lamination senefelder Shapes in print Shelf Print Show Cards Showcards Signage silk paper soft copy proof Spot colour Spot Colours Spot UV standees Sticker printing Stickers Strut Strut Cards Strutcards Takeaway Leaflets Takeaway Menu Tent Cards tips tri fold tri-folds Twist & Lock Leaflet Dispenser UV varnish UV-curable inkjet machine Variable Data Variable Data Printing VAT in print Vinyl floor graphics Wet proof white ink capability Wide Format Wire binding Wiro binding Wobblers X-Banners z fold z-fold

Recent Posts

Better Recent Comments

  • Folded Leaflets
    31 August 2016
    Thanks for the post, its really good, personally i like Concertina Fold in leaflets. Regards:...
  • Stickers
    25 September 2015
    Thank you for sharing beneficial information....
  • 250 Products and Counting!
    14 April 2015
    So brill that you're adding more lines, it really helps out when you're trying to choose where to...

Better Archives

Order 24 hours a day

24 hours a day, 7 days a week - Online Printing with Free Delivery

With a massive range of over 250+ products all available to order online 24 hours a day, 365 days a year and FREE delivery throughout mainland UK, you can't go wrong with Better Printing! From Brochures to PVC Banners, from Presentation Folders to Exhibition
Displays we've got something for everyone, so what are you waiting for? Order your professionally printed products today!